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Full-Time

Programmatic Senior Analyst

Confirmed live in the last 24 hours

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Data & Analytics
Enterprise Software
AI & Machine Learning

Compensation Overview

$85k - $110kAnnually

Junior, Mid, Senior

Chicago, IL, USA + 1 more

More locations: Illinois, USA

Ideally located in the Chicago, Illinois area.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SQL
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 2-4 years of working experience in a similar role.
  • Extensive experience with SQL and Excel/pivot tables.
  • Excellent presentation/visualization/storytelling skills with PowerPoint.
  • Excellent diagnostic skills.
  • Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
  • Professional oral and written communication skills.
  • Client facing experience.
  • Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience.
Responsibilities
  • Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
  • Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
  • Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives).
  • Reviewing performance of models across revenue, performance, and pacing.
  • Design and implement tests to evaluate model and feature performance.
  • Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
  • Develop innovative measurement tools and solutions
  • Consult with clients regarding development & alignment of marketing programs across on-line channels.
  • Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
  • Communicate campaign optimization results to clients to prove value against original business goals.

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time view of customer behavior and preferences, allowing brands to create personalized marketing experiences across various channels. This platform aggregates extensive real-time data, including behavioral signals and purchase intents, to help brands understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement, serving enterprise clients with tailored solutions that improve marketing effectiveness. The company's goal is to help brands acquire and retain customers more effectively, ultimately increasing their overall value.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

6%

1 year growth

13%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's support for AWS for Advertising & Marketing initiative can accelerate the transformation of advertising and marketing for enterprises.
  • The launch of Zeta NEXT showcases their leadership in AI-powered marketing technologies, offering hands-on experiences and best practices to industry professionals.
  • Achieving carbon neutrality and committing to long-term sustainability goals can attract eco-conscious clients and partners.

What critics are saying

  • The marketing technology sector is highly competitive, with constant innovation required to stay ahead.
  • Relying on acquisitions like ArcaMax for growth can pose integration challenges and potential cultural clashes.

What makes Zeta Global unique

  • Zeta Global leverages advanced AI and a vast array of consumer signals to provide a highly efficient marketing cloud, setting it apart from traditional marketing solutions.
  • Their commitment to sustainability, achieving carbon neutrality in 2022, positions them as a forward-thinking company in the marketing technology space.
  • The acquisition of ArcaMax enhances Zeta's data cloud capabilities, providing a richer dataset for more targeted marketing efforts.

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