Business Development Representative - Go-To-Market
About the job
- At least 2 years of experience in a business development representative, sales development representative, sales, or customer-facing role.
- Experience in software as a service or startup environments is advantageous.
- Ability to communicate confidently with senior human resources, finance, and leadership stakeholders.
- Comfort using modern tools including customer relationship management systems, LinkedIn, email, and artificial intelligence tools such as ChatGPT.
- Ability to work in an organised and disciplined manner with strong attention to detail and follow-through.
- Ability to work independently with ownership and accountability.
- Own the top of the sales funnel and create high-quality pipeline that fuels company growth.
- Identify and engage companies ready to modernise their employee benefits.
- Open conversations with human resources, finance, and executive leaders at high-growth and enterprise organisations.
- Build strategic target account lists and execute thoughtful, high-conviction outreach.
- Create opportunities through calls, email, LinkedIn, events, and creative outbound campaigns.
- Partner closely with Account Executives to convert opportunities into customers.
- Develop expertise in the company’s product, market, and customer pain points.
- Use modern go-to-market tools, data, and artificial intelligence to maximise impact.
- Feed insights back to product and leadership to shape go-to-market strategy and positioning.
- Experience in software as a service or startup environments.
- Ambition to progress into Account Executive or senior commercial roles.
About the company
Happl provides an employee-benefits operating system for multinational employers. It helps HR and finance teams manage eligibility, compliance, policy administration, and benefits operations across 160+ countries using automation, a configurable rules engine, and integrations. The product works by centralizing benefits work into an automated platform that enforces policy rules, ensures regulatory compliance, and connects with other systems through integrations. Happl differentiates itself by targeting the global needs of large organizations with a single platform that covers many countries, supported by a flexible rules engine and extensive integrations. The company’s goal is to streamline and automate benefits administration for multinational employers, reducing manual work and improving compliance and efficiency.
Company Size
11-50
Company Stage
Series A
Total Funding
$17.2M
Headquarters
London, United Kingdom
Founded
2020
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Simplify's Take
What believers are saying
- May 11, 2026 Series A raised $11 million from Portage and existing backers.
- July 30, 2026 hired Rob Waller from TELUS Health to harden technology execution.
- Customers Moelis, Kainos, and Hootsuite validate enterprise demand for multinational benefits automation.
What critics are saying
- A April 6, 2026 Trustpilot review cited poor reporting and bad support.
- Simplify shows Happl headcount down 9% year over year, signaling execution strain.
- Deel, Remote, and EOR bundles can crush Happl if benefits stays a feature.
What makes Happl unique
- Built for global benefits complexity, not retrofitted, across 160+ countries.
- Ben Towers’ team combines AI-native rules, compliance, and deep HRIS integrations.
- Portage, Y Combinator, and Brex partnerships signal credible fintech infrastructure ambition.
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Benefits
Health Insurance
Dental Insurance
Wellness Program
Professional Development Budget
Home Office Stipend
401(k) Retirement Plan
Hybrid Work Options
Flexible Work Hours
Company Equity
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -8%2 year growth
↓ -8%Happl appoints director of technology as growth continues. Happl was founded by tech entrepreneur Ben Towers, who was awarded an MBE at 27 and has been named in BusinessCloud's Founder 250 Rob Waller has joined Happl, an AI-native employee benefits platform for global companies, as its new director of technology. Happl was founded by tech entrepreneur Ben Towers, who was just 27 when he was awarded an MBE in the King's New Year Honours List. The company, which has offices in London and New York, is backed by Y Combinator - the Silicon Valley incubator that helped launch Airbnb and Reddit - as well as notable investors including Tom Blomfield, co-founder of Monzo and GoCardless. Towers, who has been included in BusinessCloud's Founder 250, was awarded an MBE for services to the startup business community after founding his first business at the age of 11. He was identified as 'one of the UK's most exciting entrepreneurs' by Richard Branson while still a teenager. Waller, who previously worked at TELUS Health, said: "It's about time I shared that I've joined Happl as director of technology. The more I learned about what they're building, the more I had to be part of it. "Happl's using technology and AI to totally change what employee benefits can do for both employees and employers. They're not bolting AI onto an old system, but rethinking that system entirely. "I'm grateful to Ben Towers for trusting me with such an important role as we grow Happl into the best benefits platform on the market." In May, Happl raised £8.1m in an oversubscribed Series A funding round led by Portage Ventures. The round included participation from F Capital and existing investors Y Combinator, 6 Degrees Capital, Haatch and Ventures Together. The fundraising was marked with a billboard in Times Square, New York.
Happl, a global employee benefits operating system, has raised $11 million in a Series A round led by Portage Ventures. Y Combinator, 6 Degrees Capital, Haatch and Ventures Together also participated. Founded in 2022 by Ben Towers MBE, Happl provides an AI-powered platform that helps HR and finance teams manage employee benefits eligibility, compliance and administration across over 160 countries. The system replaces fragmented country-by-country processes with unified infrastructure designed for multinational employers. The London-based company, which also operates in New York, serves enterprise clients including Moelis, Kainos and Hootsuite. The funding will support product development and international expansion as demand grows for modernised benefits management infrastructure amongst global organisations.
Happl secures £8.1 million Series A investment led by Portage Ventures. * B2B * Esther Andrew * 11 May 2026 * 387 * 5 minutes read Happl raises $11m (£8.1 million) Series A led by Portage Ventures to power global benefits infrastructure for multinational employers Happl, a global employee benefits operating system founded by entrepreneur Ben Towers MBE, has raised $11 million in an oversubscribed Series A funding round led by Portage Ventures, a leading global $6.3bn fintech investment platform. The round includes participation from F Capital and existing investors Y Combinator, 6 Degrees Capital, Haatch and Ventures Together, reinforcing strong backing for Happl's mission to transform how global organisations manage employee benefits. The raise is being celebrated with a billboard in Times Square, New York, alongside Happl's US banking partner, Brex. Founded in 2022, Happl is building a global employee benefits operating system for multinational employers. Its AI-powered platform combines a configurable rules engine, deep integrations and workflow automation to help HR and finance teams manage eligibility, compliance, policy administration and benefits operations across more than 160 countries. Built for mid-market and enterprise customers from day one, Happl replaces fragmented, country-by-country processes with a single infrastructure layer designed for global scale. Managing benefits across multiple jurisdictions remains one of the most complex and resource-intensive challenges for global businesses, with regulatory risk, operational inefficiencies and poor employee engagement often the result. Happl addresses this by embedding compliance, automation and personalisation into one unified platform, reducing costs and administrative burden while improving employee experience. Ben Towers MBE, co-founder and CEO of Happl, said: "Happl began with a simple belief: benefits should be easy to understand, easy to manage and easy to implement. What we've built goes far beyond that, a global platform that removes complexity at scale and connects employees with solutions that truly reflect their needs. "As companies become more global, the challenge of managing benefits across multiple countries only intensifies. This funding will allow us to accelerate our product development and international expansion and continue building the infrastructure layer that modern employers need." Hélène Falchier, General Partner at Portage, added: "Happl stands out because it was built for global complexity, not retrofitted into it. The company has developed a differentiated benefits operating system that helps multinational employers automate compliance-heavy workflows, reduce operational friction and deliver a more personalised employee experience at scale. Combined with strong enterprise traction and an ambitious founder, that gave us the conviction to lead the Series A." Today, Happl has teams across the UK and the USA and supports complex global benefits programmes, increasingly serving enterprise customers that require flexibility, compliance and control at scale. The company has built momentum with global organisations, including Moelis, Kainos and Hootsuite, reflecting growing demand for a more modern infrastructure layer for benefits.
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