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Full-Time

VP – Product Marketing

Posted on 2/6/2024

Pantheon

Pantheon

201-500 employees

WebOps platform for managing and deploying websites

Consulting
Enterprise Software
Education

Expert

San Francisco, CA, USA

Category
Product
Growth & Marketing
Required Skills
Sales
Communications
Marketing
Requirements
  • 10+ years of B2B SaaS Product Marketing experience
  • 5-7 years of experience in the web technologies industry
  • Outstanding written and verbal communications skills
  • 5+ years of progressive management experience in a product marketing role
Responsibilities
  • Develop and execute product marketing strategy to build awareness and drive demand for products and solutions
  • Create differentiated, value-based product positioning and messaging frameworks
  • Lead the content creation process for various assets including web content, collateral, demand gen assets, success stories, presentations, industry articles, and press releases
  • Partner with customer lifecycle, digital demand, and field marketing teams to drive cohesive customer journeys through targeted demand gen and nurture programs
  • Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to identify market opportunities and customer demand for product offerings
  • Provide input and strategy into product roadmap and pricing based on market and customer research findings, industry analyst interactions, and competitive findings
  • Experience with creating ROI/TCO messaging and sales tools to help customers understand the value of the product and make the business case for purchasing
  • Work collaboratively with a range of stakeholders including sales, product management, digital marketing, PR, and field marketing to create and support go-to-market initiatives
Desired Qualifications
  • Evangelist or DevRel experience

Pantheon offers a WebOps platform that streamlines website management and deployment, leveraging cloud native software for secure handling of single or multiple websites. The platform facilitates faster and more reliable development, testing, and release of changes, with notable clients including Stitch Fix, Okta, Home Depot, Pernod Ricard, and The Barack Obama Foundation.

Company Stage

Series E

Total Funding

$198.8M

Headquarters

San Francisco, California

Founded

2010

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-3%

2 year growth

-24%
INACTIVE