Associate Application Reliability Engineer

TripleLift named a winner in ADWEEK's 2026 Tech Stack Awards. Aug 04, 2026, 12:22 ET The company is recognized in the Sell-Side Programmatic Product/Platform category for orchestrating creative, curation, audience and measurement as a unified system designed for revenue impact NEW YORK, Aug. 4, 2026 /PRNewswire/ - TripleLift, the Creative SSP powered by TL Spark, today announced it has been named a winner in ADWEEK's 2026 Tech Stack Awards, in the Sell-Side Programmatic Product/Platform category. Now in its second year, the program recognizes the products and platforms driving measurable revenue impact across marketing, advertising and media. TripleLift was recognized for its intelligence-driven approach and Impact by Design philosophy - orchestrating creative, curation, audience and measurement as one coordinated system, rather than treating them as disconnected tools. The results: * 70% longer view time than standard banner ads, 61% higher attention scores, and 3.6x brand lift in CTV * Up to 50% higher purchase intent in retail media campaigns * 15% better CPMs, 47% higher ROAS, 35% lower CPA, and a 126% increase in new-to-brand sales across curated campaigns * A Forrester Total Economic Impact(TM) study found a 272% ROI over three years from TripleLift's creative formats "This recognition is validation of what we've built: a platform where creative, data and orchestration are integrated," said Dave Helmreich, CEO of TripleLift. "Impact isn't something we claim - it's something we can prove, campaign after campaign. We know that it is both a high bar and unique in the industry, and we're proud ADWEEK recognizes it as well." About TripleLift TripleLift is the Creative SSP powered by TL Spark, our agentic intelligence layer. We orchestrate creative, supply, audience, and measurement into a single outcome-driven system across the open internet, retail media, and CTV. Our platform enables brands to drive measurable performance while helping publishers maximize yield and preserve high-quality user experiences. Learn more at www.triplelift.com. SOURCE TRIPLELIFT

TripleLift launches TL Direct self-serve platform. June 18, 2026 June 11, 2026 June 8, 2026 June 3, 2026 June 1, 2026 A Forrester study commissioned by TripleLift found the platform saves 40 hours per campaign and delivers $3.70 in return for every dollar spent. TripleLift, the Creative SSP powered by TL Spark, its agentic intelligence layer, announced the general availability of TL Direct, its new self-serve platform that gives buyers and sellers unified control over curated media outcomes across web, mobile, and connected TV. Having completed a successful beta program with a select group of agencies, publishers, and brands, many of whom have live deals on the platform, TL Direct is now open to the broader market. TL Direct is designed for speed, precision, and scale. Buyers and sellers can build and launch deals in minutes rather than weeks, with access to TripleLift's free proprietary behavioral and contextual segments, as well as the industry's top audience and measurement partners. Publishers can build widely accessible one-to-one private marketplaces, as well as curated deals leveraging first-party data and lookalike modeling, across TripleLift's network of more than 5,000 direct publisher relationships. The platform also opens new opportunities for agency curation teams, third-party curators, and commerce media buyers to orchestrate deals with curated supply, high-impact creatives, granular audience targeting, and impact measurement. TL Direct supports UI, API, and MCP-based access, positioning it as a bridge from human-led workflows to agent-led execution, and placing TripleLift at the forefront of agentic programmatic infrastructure. Powering TL Direct is TL Spark, TripleLift's intelligence layer that orchestrates supply, creative, audiences, measurement, and performance as a single unified system. Unlike point solutions that optimize a single variable, TL Spark continuously optimizes across multiple levers simultaneously, from supply selection and format choice to audience matching and outcome signals. Built for agentic transactions, TL Spark moves programmatic beyond isolated automation toward intelligent, continuous optimization at scale. "TL Direct gives buyers and sellers the necessary control, flexibility and speed, while TL Spark ensures every deal is continuously optimized," said Dave Helmreich, CEO at TripleLift. "We're not just making deals and curation easier - we're making it smarter, more connected, and ready for the agentic future of programmatic. The Beta results are impressive: partners activated quickly, saw real impact, and came back for more." According to a Forrester Total Economic Impact study commissioned by TripleLift, the platform can save an average of 40 hours per campaign through TripleLift's creative assembly and custom asset development, translating to $357,000 in avoided labor costs over three years. The same study found that TripleLift campaigns deliver a $3.70 return on ad spend and generate $1.3 million in incremental profit from increased advertising value over three years. Several of the industry's key agencies, publishers, curators, and brands are already using TL Direct, including Amerge, powered by Podean, Raptive, and Zeroma. "TL Direct is playing a central role in our expansion into upper funnel solutions," said John Doyle, CEO at Amerge, powered by Podean. "The Deal UI alone has been a significant step forward, giving our teams efficient access to quality open internet supply at global scale, publisher first-party data, and creative ad formats that consistently outperform standard units. But the broader capabilities of the platform, including data onboarding, ID matching, and advanced curation, are what truly set it apart." "Raptive's publishers deserve deals that are as smart as the content they create," said Ryan Maynard, SVP Programmatic Sales Operations at Raptive. "TL Direct makes it possible for our team to build, activate, and optimize PMP deals with far less friction than anything we've used before. The integration with TripleLift's supply intelligence means every deal is working harder for our publishers." "The observable web is shrinking, and with machine-generated noise filling the gap, the quality of the signal you start with has never mattered more," said Will Oatley, Founder and CEO at Zeroma. "TL Direct closes the gap between curation strategy and execution, extending our deterministic, double-verified signals across TripleLift's supply in a way that preserves what makes them valuable. Brands can now scale declared intent without the signal degradation that typically comes with reach." June 18, 2026 June 17, 2026

TripleLift brings agentic intelligence to Cannes as advertising moves from delivery to impact. June 18, 2026 New research, TL Spark, and TL Direct showcase TripleLift's strategy to orchestrate creative, supply, audience, and measurement into measurable outcomes across the open internet, retail media, and CTV. CANNES, FRANCE, JUNE 18, 2026 - TripleLift, the Creative SSP powered by agentic intelligence, today announced its presence at the Cannes Lions International Festival of Creativity, arriving with a clear point of view on where digital advertising is headed next: the industry does not need more point solutions. It needs orchestration. Throughout the week, TripleLift's leadership team will meet with advertisers, agencies, publishers, platforms, and partners to discuss the company's reinvention around one central thesis: creative, supply, audience, measurement, and intelligence cannot keep operating as disconnected parts of the media plan. When they are orchestrated together, advertising performs better. That belief is now showing up in the company's platform, product roadmap, and market narrative. At Cannes, TripleLift will showcase TL Spark, its agentic intelligence layer; TL Direct, its new self-serve platform for curated media activation; and new research that exposes why modern curation, despite its promise, is still falling short for many buyers. "Advertising has spent the last decade optimizing delivery," said Dave Helmreich, CEO of TripleLift. "But delivery is not enough anymore. Brands need impact. Publishers need stronger monetization. Buyers need more transparency, better workflows, and proof that their investment is working. Cannes is the right moment to say clearly: the next era of advertising will be defined by orchestration." TL Spark: The Intelligence Layer Behind the Creative SSP Launched in April, TL Spark is TripleLift's coordinated intelligence layer, built to unify supply, creative, audiences, measurement, and optimization into one connected system. Unlike tools that automate a single workflow or optimize one campaign variable in isolation, TL Spark is designed to coordinate across the full transaction. It interprets campaign goals, connects the right supply and audience signals, supports creative decisioning, and feeds measurement back into optimization. Today, TL Spark augments human traders, planners, and sellers. Over time, it lays the foundation for a more agentic model of media execution, where systems can coordinate decisions across the value chain with greater speed, precision, and accountability. TL Direct: Self-Serve Curation Built for the Agentic Future Announced earlier this month, TL Direct gives buyers, sellers, and curators a faster way to build and activate curated media strategies across web, mobile, and CTV. Deals that once required manual back-and-forth can now be created and launched in minutes. Users can access TripleLift's proprietary behavioral and contextual segments, 5,000+ direct publisher relationships, premium audience and measurement partners, and high-impact creative formats through a unified platform. TL Direct supports UI, API, and MCP-based access, making it both a practical self-serve tool for today and a bridge to agent-led activation tomorrow. New Research: The Curation Gap TripleLift is also bringing new research to Cannes with the release of "The Gap in Modern Curation: Connecting Impact and Orchestration." Based on a study of 223 advertisers across the U.S. and U.K., the report identifies the barriers preventing curation from reaching its full potential, including lack of fee transparency, underperforming deals, fragmented creative and media workflows, and confusion around the role of AI and agentic intelligence in campaign optimization. The findings point to a larger industry reality: curation cannot simply mean packaging inventory differently. To drive impact, curation needs to connect audience strategy, supply quality, creative experience, measurement, and optimization into one coordinated system. That is the opportunity TripleLift is building toward. TripleLift at Cannes TripleLift's leadership team, including CEO Dave Helmreich, COO Rob Deichert, CPTO Timothy Jasionowski, and CMO Ben Felix, will be on the ground throughout the week. The company will participate in programming with The Female Quotient and host private meetings at the TripleLift Apartment, located on the 7th floor of the Mondrian Hotel at 45 Bd de la Croisette. The team will be available for conversations on TL Spark, TL Direct, curation, AI, creative innovation, publisher strategy, and the future of programmatic advertising. For advertisers and publishers navigating a more complex market, TripleLift's Cannes message is direct: attention alone no longer wins. Impact is the standard. And impact has to be designed.