Director – Brand Leadership
Posted on 3/22/2024
Barkley

501-1,000 employees

Creative branding and sustainable business growth
Company Overview
Barkley sets itself apart in the creative industry by employing its proprietary Whole Brand Thinking™ methodology, ensuring a cohesive and strategic approach to brand-building that resonates with modern consumers across all touchpoints. As a Certified B Corporation, Barkley demonstrates a commitment to sustainable growth and corporate responsibility, leveraging creativity not just for client success, but also as a tool for positive global impact. This dedication to holistic brand development and ethical business practices positions Barkley as a leader in creating brands that are both commercially successful and socially conscious.
Consulting
Social Impact
Consumer Goods

Company Stage

N/A

Total Funding

$5.1M

Founded

1964

Headquarters

Kansas City, Missouri

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Locations
Kansas City, MO, USA • Denver, CO, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
CategoriesNew
Brand Design
Graphic & Motion Design
UI/UX & Design
Requirements
  • Experience building and executing strategic business plans
  • Experience building and executing growth marketing plans
  • Experience inspiring, delivering and selling great creative
  • Experience mentoring, developing and promoting talent
  • Experience operationalizing and expanding contracts
  • Experience developing work scopes and staffing plans
  • Experience budgeting, forecasting and reporting revenue
  • A bias for action
Responsibilities
  • Oversee a Client portfolio of $5+ million dollars
  • Consult with clients, steering modern business and brand innovations
  • Creates the conditions and protects a diverse and inclusive environment where each team member feels they can bring their best self and be respected and seen
  • Delivers Whole Brand ideas that solve business problems and measurable results
  • Leads, empowers, and inspires a Brand Leadership team to understand and drive our Clients' business
  • Informs, prioritizes, and inspires cross-agency Strategy, Creative and Engagement teams to deliver great work that moves the client’s whole brand forward
  • Embraces the agency Whole Brand approach and consistently seeks out ways to deliver work and additional growth opportunities to the clients within The Red Thread Spectrum
  • Leads the overall Client Experience that delivers external strategic documents like Annual Planning and 360 Scorecard or internal performance tied to financial forecasting, Whole Brand Assessment and Team Annual Huddles
  • Leads the development and management of the scoping process that is precise, detailed and forward-thinking by including the right department input and client direction - resulting in profitable, annual contracts
  • Forecasts, tracks and reports contracted revenue with recommendations to solve any resource management or burn issues that impact profitability
  • Build, retain and expand current Client engagements (organic growth)
  • Collaborate with Growth teams to earn new Client Engagements
  • Bring a positive, purposeful culture to the team that enables a can-do attitude and enjoyment of the client and the work
  • Responsible for growing and retaining direct reports that includes a clear growth plan, ongoing communication on performance, and well-defined roles & responsibilities
  • Proactive leadership that can foresee any client issues and knows how to solve early or escalate and request management support to resolve before they are detrimental to the relationship