Product Marketing Director
Updated on 9/1/2023
Veeva Systems

1,001-5,000 employees

Cloud computing services for pharmaceutical companies.
Company Overview
Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.
San Francisco, CA, USA
Experience Level
Desired Skills
Sales & Account Management
Growth & Marketing
  • 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
  • Able to work independently with little management oversight
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
  • Strong presentation skills
  • Ability to lead and influence across functions
  • Fast learner, detail-oriented, and must enjoy dynamic work environments
  • Proven ability to build relationships with other teams and across all levels
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Strong project management skills with exceptional attention to detail
  • Proven ability to excel in a dynamic environment
  • Bachelor's degree
  • Develop an annual marketing plan in collaboration with field marketing
  • Create go-to-market programs for new offerings, market segments, and geographies
  • Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
  • Develop product messaging to be used across all media and customer engagement channels
  • Empower sales to communicate our products effectively to prospective customers
  • Lead global cross-functional launch and release marketing initiatives
  • Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
  • Build product awareness through PR, article placements, and social media
  • Proactively identify customer success and bring those stories to life for use in marketing
  • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
  • Create and maintain a library of sales tools, such as customer presentations and competitive materials
Desired Qualifications
  • Success bringing innovative B2B offerings to market