Full-Time

Group Sales Manager

Deadline 5/29/27
CoralTree Hospitality

CoralTree Hospitality

1,001-5,000 employees

Manages luxury hotels, resorts, residences

No salary listed

Orlando, FL, USA

In Person

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Sales
Marketing

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Requirements
  • A minimum of three years of experience in a Hotel Group Sales Manager position is required, with a proven successful track record of closing sales, effectively negotiating high-volume financial contracts, and consistently achieving or exceeding sales goals.
  • Previous experience selling passionate people, authentic experiences, and distinctively different service to others in a team-oriented environment is required.
  • The applicant must communicate effectively in English, both verbally and through written communication.
  • The applicant must have strong listening skills and attention to detail.
  • The applicant must be organized and able to create, implement, and analyze manual and automated reports.
  • The applicant must have comprehensive knowledge of technical and managerial applications of property management systems, Delphi, and appropriate personal computer applications.
  • The applicant must understand hotel operations and administrative requirements.
Responsibilities
  • Identify and create new contacts and develop sales leads through phone solicitation and prospecting, sales calls, trade shows, and related activities; some travel is required.
  • Respond to sales inquiries and contact potential clients to build and nurture lasting business relationships.
  • Understand the overall market, including competitors' strengths and weaknesses, economic trends, supply, and demand, and strategically sell against the competition.
  • Differentiate the hotel from the competition and create customer loyalty.
  • Understand hotel amenities, venues, and options and provide recommendations to create authentic and distinctively different group experiences.
  • Anticipate guests' needs and respond promptly.
  • Create, execute, and support the operational aspects of booked business, including generating proposals, writing contracts, and preparing customer correspondence.
  • Produce quotes and written confirmations for all clients.
  • Maintain timely and accurate records of appointments, calls made, and business leads.
  • Foster positive and productive relationships with team members, particularly across the Sales, Marketing, and Events teams, the Executive Committee, and hotel leadership.
  • Walk, stand, and sit for 6–8 hours per day; occasionally climb and use balance; frequently reach, carry, pull, and lift up to 25 pounds.
  • Work in conditions involving temperature fluctuations, including rain, wind, heat, and humidity, and moderate to high noise levels.
Desired Qualifications
  • A bachelor's degree in hospitality, sales and marketing, or business administration is preferred.
CoralTree Hospitality

CoralTree Hospitality

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CoralTree Hospitality manages luxury hotels, resorts, and residences for independent, branded, and soft-branded properties across the United States. It handles on-site operations, marketing, sales, revenue management, brand development, and HR support, with additional services for golf courses, spas, HOAs, and membership programs; it also oversees vacation rental units. The company uses a decentralized model that empowers on-property leaders to tailor operations to local markets, while revenue comes from management agreements with property owners. Its goal is to improve property performance and profitability, grow its portfolio, and expand residence and rental-management offerings under the CoralTree brand.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Englewood, Colorado

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • July 22, 2026 RiverPlace Portland and March 19, 2026 Pioche Village add fresh fee revenue.
  • August 11, 2026 CTO Jeff Knowlton strengthens systems, digital booking, and operating efficiency.
  • July 1, 2026 Reef expanded to five properties, validating CoralTree’s resort-management credibility.

What critics are saying

  • June 10, 2025 contract litigation against Peninsula Beach Resort shows management-friction risk.
  • CoralTree’s 2026 growth relies on Reef, Outbound, and Lowe deal flow, not recurring demand.
  • If Lowe shifts capital elsewhere, CoralTree loses its captive platform and expansion engine.

What makes CoralTree Hospitality unique

  • Lowe-backed CoralTree controls 52 properties, 45 restaurants, 10 golf courses, and 9 spas.
  • CoralTree Residence Collection manages 1,500+ residences and 40 HOAs across Hawaii and Colorado.
  • Tom Luersen’s team still leverages Destination Hotels and Two Roads operating discipline.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Paid Vacation

Paid Holidays

Employee Discounts

Company News

Hotels Magazine
Aug 11th, 2026
CoralTree Hospitality appoints new CTO.

CoralTree Hospitality appoints new CTO. CoralTree Hospitality has appointed Jeff Knowlton as chief technology officer to lead the company's enterprise technology strategy, digital innovation and systems optimization across its portfolio. Knowlton brings more than 25 years of experience in hospitality and technology leadership, digital transformation, guest-facing platform enhancement and operational system modernization to his new role. He will oversee CoralTree's technology roadmap, focusing on improving guest experience, operational efficiency and scalable infrastructure to support the company's expansion. "Jeff's deep expertise at the intersection of hospitality and technology makes him an exceptional addition to our leadership team," said Tom Luersen, president of CoralTree Hospitality. "As we continue to grow, his vision and leadership will be instrumental in delivering innovative, seamless, and data-driven guest experiences across our portfolio." Before joining CoralTree Hospitality, Knowlton most recently served as chief information officer at Peregrine Hospitality. Prior to that, he served in the same role at Sonesta Hotels International. Knowlton also held technology roles with the Pursuit Collection, Sage Hospitality and Vail Resorts. "I'm thrilled to join CoralTree Hospitality at such an exciting time in its growth," said Knowlton. "The company has a strong reputation for thoughtful, experience-driven hospitality, and I look forward to advancing its technology capabilities to support both guests and associates while enabling long-term success."