Category Development Manager

POSITION SNAPSHOT

Location: Bangkok
Company: Nestlé
Department: Commercial Development Team
Full-time
Minimum 4 years’ experience in FMCG Category Management

A DAY IN THE LIFE…

• To identify business opportunities based on Market & Category insight, leading category development via Shopper Marketing activities.

• Gather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) across prioritized sub segment based on internal sell in & sell out data and shopper data

• Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.

• Build in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level (i.e. in-store roadshow, shelf display and sampling).

• Create annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.

• Provide market and internal business insight to develop pricing strategy across distribution channel.

• Communicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.

• Responsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.

• Support the development of NPD Trade Launch materials suitable to the customers profile.

• Lead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers 
  (i.e. incentive scheme, product training, shopper engagement tool)

• Ensure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).

• Recommend and develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.

• Establish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.

ARE YOU A FIT?

• Minimum 4 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable

• Multiple stakeholders management

• Good command of English