Product Marketing Manager

Title: Product Marketing Manager
Employment: Under Payreto, with possible deployment to a client
Work Setup: Full onsite in Makati
Schedule: Monday to Friday, Flexible
Employment Type: Full-time
Department/Unit: Marketing
Reporting To: CEO

Position Overview

The Product Marketing Manager serves as the strategic growth engine for operations, bridging complex consumer credit mechanics with viral, empathetic storytelling to accelerate organic acquisition and market penetration. By anchoring campaign strategy and executing end-to-end content and community activations, this role transforms consumer perceptions from "paying debt" to "achieving credit wellness" across Southeast Asian digital ecosystems.

WHAT WILL YOU DO?

1. Product Messaging & Storytelling

• Deconstruct complex credit mechanics, debt strategies, and fintech features into empathetic, jargon-free narratives that make complicated financial concepts simple and accessible.
• Formulate target audience personas and calibrate positioning strategies to actively shift consumer perception from the burden of "paying debt" to the empowerment of “achieving credit wellness”.
• Partner cross-functionally with Product, Risk, and Design teams to ensure new feature releases directly solve local consumer pain points and align with core brand narratives.

2. Content Strategy & Viral Marketing

• Architect, write, and produce high-converting short-form and long-form media assets (TikTok, Instagram, LinkedIn, video scripts, guides) engineered specifically for organic shareability and viral loop acquisition.
• Identify and capitalize on viral mechanics, trending social formats, and cultural angles unique to the Philippine and Southeast Asian digital landscapes to maximize organic reach.
• Evaluate content performance analytics continuously to refine messaging hooks, creative structures, and distribution channels to increase content-driven user sign-ups.

3. Community Outreach & Event Management

• Conceptualize and execute end-to-end community outreach programs, educational workshops, and consumer activations (both digital and in-person) from scratch.
• Orchestrate event lifecycle logistics, including strategic messaging, promotional campaigns, host/speaker coordination, and post-event platform activation funnels.
• Cultivate strategic partnerships with financial educators, influencers, and community leaders to expand Flin's reach, brand trust, and consumer adoption.

4. Campaign Velocity & Execution Governance

• Drive multi-channel campaign velocity, seamlessly transitioning from high-level strategic planning to hands-on tactical asset production while maintaining delivery timelines.
• Establish operational campaign tracking to measure on-time asset delivery, cross-functional sign-off efficiency, and measurable ROI across all executed consumer programs.

CORE COMPETENCIES

• Fintech Messaging & Narrative Simplification: Proven capability to deconstruct dense credit algorithms, debt repayment mechanics, and financial jargon into empathetic, simple narratives that actively reframe consumer perception from the burden of "paying debt" to the empowerment of "achieving credit wellness."
• Viral Short-Form Content Production: Hands-on mastery of scriptwriting, visual storytelling, and short-form video execution (TikTok, Instagram Reels, YouTube Shorts) leveraging Southeast Asian digital culture, trending formats, and high-retention hooks to drive organic app sign-ups.
• End-to-End Community & Event Activation: Demonstrated expertise in designing and running on-the-ground financial literacy workshops and digital consumer activations, managing full event lifecycles, speaker coordination and promo campaigns to post-event platform onboarding.
• Growth Analytics & Funnel Optimization: Sharp analytical literacy to track content performance metrics (engagement rates, video completion loops, click-throughs), continuously refining messaging structures and distribution tactics to accelerate organic user acquisition.
• Cross-Functional & Influencer Partnership Management: Strong collaborative ability to partner with regional product and design teams on localized feature rollouts while cultivating strategic relationships with financial educators, influencers, and community leaders.

• Bachelor’s degree in Marketing, Mass Communication, Business Administration, Finance, or a related field.
• Minimum 3+ years of progressive experience in Product Marketing, Growth Marketing, Content Strategy, or Brand Execution within Consumer Tech, Fintech, EdTech, or fast-paced B2C environments.
• Proven track record of building and executing viral content campaigns, organic acquisition funnels, and on-the-ground community outreach programs from scratch.
• Demonstrated intuition for Southeast Asian (specifically Philippine) digital culture, social media trends, and consumer financial pain points.
• Full professional fluency in both written and spoken English and Tagalog/Filipino (including Taglish fluency) to craft culturally authentic, jargon-free consumer content and build rapport with local stakeholders.