Head of Marketing

Job Description

The Head of Marketing leads the development and delivery of HEC Paris, Doha’s integrated marketing and communications strategy. The role is responsible for strengthening the HEC Paris brand, driving qualified demand and sustainable growth across Qatar and priority GCC markets, and ensuring measurable marketing performance.

The position leads the Marketing team, budget, agencies and marketing technology while working closely with Recruitment/Sales, Programs, Events, Community Engagement, Qatar Foundation and HEC Paris central teams.

Key Responsibilities

Marketing Strategy, Growth & Market Insight

•  Lead the annual integrated marketing and communications strategy, operating plan and budget, aligned with institutional, brand and commercial priorities.
•  Translate priorities into evidence-led market and audience plans across Qatar and priority GCC markets, including Saudi Arabia, for B2C, B2B and B2G audiences.
•  Use market, audience, competitor and performance insights to identify and prioritize sustainable growth opportunities and inform positioning, go-to-market and investment choices.
•  Own Marketing's measurable contribution to qualified demand, pipeline progression, enrollment and influenced revenue, in close partnership with Recruitment/Sales and relevant B2B teams.

Brand, Communications & Omnichannel Marketing

•  Steward and activate the approved HEC Paris, Doha brand positioning and brand essence within the global HEC Paris framework, strengthening differentiation, relevance and reputation across priority markets.
•  Lead institutional communications, content, thought leadership, public relations and media relations, including bilingual communications where appropriate.
• Oversee integrated online and offline campaigns across Degree Programs, Executive Education, Custom Programs and institutional initiatives.
• Ensure paid, owned, earned and CRM channels create coherent and effective audience journeys.

Performance, CRM and Digital Development

• Establish clear marketing KPIs and executive reporting to evaluate brand, campaign, funnel and investment performance.
• Lead the effective use of CRM, marketing automation, analytics, website and digital platforms, including Salesforce and Marketing Cloud.
• Improve audience segmentation, lead nurturing, conversion, attribution and data quality.
• Promote structured experimentation and the responsible use of AI and emerging marketing capabilities to improve performance.

Stakeholder and Partner Management

• Collaborate with Recruitment/Sales, B2B, Programs, Events, Community Engagement, Finance and senior leadership to align marketing priorities and delivery.
• Manage relevant relationships with Qatar Foundation and HEC Paris central teams, ensuring institutional and brand alignment.
• Provide clear recommendations to senior stakeholders and proactively manage priorities, dependencies and risks.
• Manage agencies, suppliers and partners against agreed scope, quality standards, KPIs and business outcomes.

Team Leadership

•  Lead, coach and develop the Marketing team, setting clear roles, objectives, decision rights and accountability while delegating effectively.
•  Manage team capacity, capability, performance and succession, while fostering a collaborative, inclusive and high-performing culture focused on quality and continuous improvement.

Qualifications

Education and experience

•  Bachelor's degree in marketing, communications, business administration, management, education or a related discipline. A Master's degree or relevant professional marketing qualification is preferred.
• 10+ years of progressive experience in marketing and communications, including leading teams, budgets, agencies, and partners within a matrix environment.
• Demonstrated marketing experience within the GCC is required, with a strong understanding of regional markets, audiences and cultural context.
• Proven track record leading omnichannel brand and growth strategies that generate measurable demand, pipeline, enrollment or revenue outcomes across B2C and B2B/B2G audiences.
• Strong experience in performance marketing, CRM and marketing automation, analytics, funnel and conversion management, and digital transformation. Salesforce and Marketing Cloud experience is strongly preferred.

Skills and competencies

• Strong strategic and commercial marketing capability, with the ability to convert institutional priorities and market insight into focused growth choices and effective execution.
•  Strong command of brand strategy, communications, public relations, media relations, content, and integrated online and offline marketing.
• Ability to interpret market research and performance data and synthesize complex input into concise executive recommendations and decisions.
•  Strong leadership, coaching and organizational capabilities, including priority-setting, delegation, performance management and resource planning.
•  Excellent stakeholder-management, influencing and relationship-building skills across senior, academic, commercial, government and institutional audiences.
• Excellent written and spoken English. Arabic is a strong advantage; French is a plus.

Ways of working

• Operates with ownership and sound judgment in a fast-paced, multicultural and matrix environment, balancing strategic leadership with effective delegation and hands-on support when required.
• Flexible to support events and activities outside standard working hours during peak periods.

Key Success Measures

• Growth in qualified demand, pipeline progression, enrollment and marketing-influenced revenue.
• Stronger brand visibility, differentiation and reputation across priority markets.
• Improved campaign, funnel, CRM and marketing investment performance.
• Effective delivery, stakeholder collaboration and agency performance.
• Development of a capable, collaborative and high-performing Marketing team.

Additional Information

Disclaimer 

This job description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in this job description and other duties, as assigned, may be part of the job.

Employment Eligibility

If selected for a job at HEC Paris in Qatar, you will have to provide:

1. An original or a true copy of your Police Clearance Certificate (PCC) of your country of nationality attested by the Qatar Ministry of Foreign Affairs*; and
2. A true copy of your highest Educational Certificate attested by the Qatar Ministry of Foreign Affairs**.

*Candidates born in Qatar are exempt from providing an attested PCC. **Candidates who graduated from a university in Qatar are exempt from getting their Educational Certificate attested.

Getting your personal documents attested is a lengthy process. We encourage you to get your documents attested early in the recruitment process to reduce administrative delays upon hire.