Overview

Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States’ most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients. To learn more, visit willowbridgepc.com.

We create places people want to call home — starting with you.

With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S.

At Willow Bridge, our purpose drives everything we do. Whether you’re launching your career or looking to take the next step, we’re here to support your growth with intention, flexibility, and real opportunities to make an impact.

We’re currently hiring for a Leasing & Marketing Professional — someone who brings fresh thinking, follows through, and knows how to bring people together to get results. We value people who lead by listening, communicate with clarity, and take initiative to find better ways forward. If you're someone who believes in showing up with integrity, working collaboratively, and driving positive change, you’ll feel right at home here.

Let’s grow together at Willow Bridge.

Responsibilities

The responsibilities of the Leasing & Marketing Professional are as follows:

Manage all aspects of the leasing process, including leasing apartments, preparing lease paperwork and assisting to ensure a smooth move-in.
Greet clients, assess needs, answer questions and provide tours of the apartments and community.
Process applications, and prepare and review lease agreements and renewals.
Respond to in-person, phone and email inquiries, which includes providing leasing information, making appointments and creating and following up with maintenance requests.
Assist with completing weekly, monthly and special reports as assigned by the Leasing Manager or Business Manager.
Receive deposits and rent money, and record appropriately.
Provide excellent customer service and assist all clients with a positive and friendly tone

Qualifications

The qualifications for a Leasing & Marketing Professional are as follows:

High school diploma or equivalent is required. Bachelor’s degree is preferred.
Excellent verbal and written communication skills.
Customer service focused with the ability to be a strong team player.
Proficient in Microsoft Office (Word, Excel).
Able to multitask and meet deadlines in a timely and organized manner.
Must be able to work a flexible schedule, including weekends.
Must be able to tour the community with clients, which includes walking the property and climbing stairs.
This role MAY require a valid driver's license.
This role may require you to obtain a state specific license or certification.

Leasing & Marketing Professional Benefits

Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.

About the company

Willow Bridge Property Company manages residential communities and develops multifamily housing for renters, property owners and investors. The company's on-site teams handle leasing, maintenance, resident support and property marketing in the communities they serve. Its client work extends into asset investment, connecting acquisition due diligence and development with construction, property setup, management and eventual disposition. It also provides property accounting, financial reporting and procurement support that links community operations with owners' broader investment plans. Willow Bridge began in Dallas in 1965 as Lincoln Property Company's residential division and is headquartered in Dallas, Texas.

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Dallas, TX

Founded

1965

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Simplify's Take

What believers are saying

Willow Bridge ranked third in April 2026, with 6,000+ employees across 75 markets giving teams a national operating footprint.
Development teams see active work: Willow Bridge ranked No. 20 among developers with 2,473 2025 starts, announced in April 2026.
As of October 2026, Willow Bridge lists paid leave, parental benefits, a matched 401(k), and emergency relief for employees.

What critics are saying

Willow Bridge VP Chris Burns backed Sun Belt prospects despite Southeast oversupply, slow lease-ups and high concessions in December 2025.
VP Maria Doré flagged layoffs as a rent-recovery risk in March 2026, exposing Atlanta leasing teams to weaker demand.
Willow Bridge's October 2026 COO appointment covers AI, operations and asset strategy, creating a cross-functional leadership transition for teams.

What makes Willow Bridge Property Company unique

Willow Bridge documents SOC-compliant property, accounting and IT processes; Greystar's services overview doesn't specify SOC compliance.
Willow Bridge's dedicated pricing managers review rent changes daily; Greystar's service overview leaves its rent-setting workflow unstated.
Willow Bridge embeds success profiles in hiring, onboarding and development; Greystar's talent page describes training, not that workflow.

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Willow Bridge Property Company

Leasing & Marketing Professional