Brand Strategist

Job Description

Key Responsibilities
1. Brand Strategy Development
● Define brand positioning, mission, vision, and core values
● Identify target audience segments and craft relevant brand narratives
● Develop differentiated messaging frameworks aligned with business goals

2. Brand Voice & Messaging
● Create and document brand voice (tone, personality, language principles)
● Develop messaging hierarchies (taglines, value propositions, key messages)
● Ensure consistency across all written communication (website, ads, product, social)

3. Identity System Design
● Build comprehensive brand identity systems (visual + verbal)
● Define typography, color systems, iconography, imagery direction, and layout principles
● Create scalable design systems and brand guidelines for cross-team usage

4. Cross-Functional Alignment
● Collaborate with design, marketing, product, and leadership teams
● Ensure brand consistency across campaigns, product experiences, and sales materials
● Translate strategy into actionable creative direction

5. Brand Governance & Evolution
● Maintain and update brand guidelines as the company evolves
● Audit brand usage across channels and ensure adherence
● Continuously refine brand positioning based on market feedback and trends

Required Skills & Experience
● 4+ years in brand strategy, branding, or communications roles
● Strong understanding of brand positioning, storytelling, and consumer psychology
● Proven experience in building brand voice and identity systems
● Ability to translate abstract ideas into structured frameworks Core Competencies
● Strategic thinking and structured problem-solving
● Strong writing and storytelling ability
● High attention to detail and consistency
● Ability to balance creativity with business objectives Good to Have
● Experience working with B2B, SaaS, or technology brands
● Exposure to UX writing or product messaging
● Familiarity with design tools (Figma, Adobe Suite)
● Experience in rebranding or brand transformation projects Key Deliverables
●Brand positioning and narrative frameworks
● Brand voice and tone guidelines
● Messaging architecture (value propositions, taglines, key statements)
● Comprehensive brand identity guidelines
● Playbooks for consistent brand execution across teams

Qualifications

Education
● Bachelor’s in Graphic Design
● Bachelor’s in Visual Communication
● MBA (Marketing / Brand Management)
● Master’s in Branding or Strategic Communication

Additional Information