Full-Time

Senior Associate

Brand Media, Strategy and Analytics

Confirmed live in the last 24 hours

Capital One

Capital One

10,001+ employees

Offers diverse financial products and services

Fintech
Social Impact
Financial Services

Compensation Overview

$99.5k - $113.6kAnnually

+ Performance-based incentive compensation + Cash bonuses + Long-term incentives

Senior

No H1B Sponsorship

McLean, VA, USA + 2 more

More locations: Richmond, VA, USA | New York, NY, USA

New York City is hybrid; other locations are assumed to be in-office.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
SQL
Tableau
Marketing
Data Analysis
Requirements
  • Bachelor’s Degree or Military Experience
  • At least 3 years of professional experience in marketing and/or media
  • At least 1 year of experience planning, executing, managing, or supporting integrated national marketing/media programs
  • At least 1 year of experience in managing large datasets for visualization, analysis and insight generation
  • Marketing analytics experience at a top tier media agency, research vendor, consultancy, AdTech, media company or publisher
  • 2+ years of experience using intermediate data management (e.g. structuring/blending with Excel pivot tables, SQL, etc.), and data visualization techniques (e.g. building Tableau workbooks/dashboards)
  • 1+ year of experience with advanced measurement tools to determine the incremental effectiveness of marketing/media; e.g. incrementality/brand lift studies, multi-touch attribution, econometric modeling & machine learning
  • 1+ years of experience guiding measurement projects and interpreting results to understand performance and optimize strategy, including (brand + business) incrementality studies, attribution, econometric modeling, etc.
  • 1+ year of experience collaborating on media briefs with strategy and agency partners for large-scale campaigns
  • Deep understanding of media principles, planning and buying functions, and media software and research tools (MRI, Nielsen, ComScore, Kantar, etc.)
  • Awareness/knowledge of the latest technology trends in the media ecosystem, including MarTech, AdTech, and Programmatic
Responsibilities
  • Collaborate with Brand Media strategists, Brand Strategy & Insights, Advertising, Sponsorships, Social, Performance Marketing, Marketing & Analysis, and external agency teams to support the development of integrated marketing campaigns
  • Incorporate relevant use of media research, measurement and analytics tools, techniques and technologies, including test market design
  • Evaluate research, develop points of view and inform paid media strategies and tactics that support brand/full-funnel objectives
  • Leverage past experience with media measurement, including incrementality, attribution and marketing mix models
  • Manage holistic learning agenda, quarterly media reviews and post campaign analysis reports
  • Monitor, analyze and report on the competitive media expenditure environment using large datasets and analytics tools (e.g. Excel, Tableau)
  • Support other enterprise responsibilities including brand governance, innovation, and budget management
  • Stay current with emerging technology and data-privacy trends in the media landscape to identify opportunity areas and future-proof Capital One’s mass media strategy
  • Influence partners within Brand and across the enterprise on media strategy via succinct, data driven presentations

Capital One offers a range of financial services, including credit cards, savings accounts, car loans, and business checking accounts, primarily in the United States. The company focuses on user-friendly banking solutions with no fees or minimums, making it easier for customers to manage their money. Capital One stands out from competitors with its commitment to financial inclusion and literacy, partnering with organizations to provide educational resources. The goal is to create a more accessible financial system for everyone.

Company Stage

IPO

Total Funding

$15.9M

Headquarters

McLean, Virginia

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Capital One's extensive range of financial products and services provides ample opportunities for career growth and specialization.
  • The company's commitment to financial inclusion and literacy offers employees a chance to make a meaningful impact on communities.
  • Strategic partnerships and investments, such as those with Stripe, Adyen, and StrongDM, indicate a forward-thinking approach and potential for innovation.

What critics are saying

  • The competitive financial services landscape requires Capital One to continuously innovate to maintain its market position.
  • The end of the consumer card partnership with Walmart could impact customer acquisition and revenue streams.

What makes Capital One unique

  • Capital One's focus on financial inclusion and no-fee banking solutions sets it apart from traditional banks that often have more restrictive fee structures.
  • Their strategic partnerships with fintech giants like Stripe and Adyen for fraud prevention highlight their commitment to leveraging technology for enhanced security.
  • Capital One's collaboration with educational platforms like Khan Academy underscores their dedication to financial literacy, a unique value proposition in the financial services sector.

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Benefits

Medical, Dental, & Vision coverage

Onsite Health Centers

Prescription saving with network of local pharmacies

Stock Purchase Plan

Education Assistance

401(k)

Flexible Spending Accounts

Life and Disability insurance

Generous paid time off + corporate & floating holidays

Registered dieticians on site, cooking classes and free virtual fitness classes

Employee Assistance Program