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Blue Nile

Direct-to-consumer online diamond retailer

Merchandising Manager - Diamond Basics

Inventory ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$100k - $140k /yrIn-person

About the Job

Requirements

  • A bachelor's degree in business, Economics, Analytics, Marketing, or a related field.
  • 3–5+ years of merchandising experience; diamond expertise is preferred.
  • Ability to translate complex data into actionable business strategies.
  • Strong analytical and quantitative skills, including proficiency with Excel, SQL, Tableau, or similar platforms.
  • Strong leadership skills.
  • Ability to collaborate effectively across departments.

Responsibilities

  • Manage day-to-day performance and execution of the Diamond Basics businesses in partnership with the Director of Category Management.
  • Translate broader category strategies into actionable assortment, pricing, product, inventory, and merchandising plans.
  • Develop expertise in each category’s customer missions, shopping behaviors, and competitive dynamics.
  • Maintain clear roles for natural and lab-grown diamonds within each category and identify opportunities to evolve the mix based on customer demand and business performance.
  • Identify product white space across type, diamond shape, carat weight, setting, metal, price point, and customer need.
  • Develop fact-based recommendations for where to invest, expand, test, maintain, reposition, or exit.
  • Balance assortment breadth and customer choice with a curated, intentional Blue Nile point of view.
  • Partner with Site Merchandising, Creative, Marketing, Technology, and Retail to present Diamond Basics so selection is inspiring, understandable, and intuitive online and in stores.
  • Establish product priorities for category pages, search, sort, recommendations, storytelling, marketing, and promotional placements.
  • Ensure hero products and key assortment stories receive appropriate visibility.
  • Balance visibility of proven core products with strategic newness and growth opportunities.
  • Translate complex product differences into clear merchandising stories that help customers understand product value.
  • Manage the Diamond Basics assortment across earrings, pendants, necklaces, and bracelets, covering natural and lab-grown diamond offerings.
  • Build assortment architecture across carat weight, diamond type, setting, metal, silhouette, and price.
  • Ensure coverage of core customer needs and identify opportunities for newness and assortment expansion.
  • Establish good/better/best and opening/core/premium product ladders where appropriate.
  • Analyze SKU- and attribute-level productivity to identify assortment gaps, duplication, and rationalization opportunities.
  • Identify and scale winning product concepts while ensuring long-tail SKUs have a strategic reason to remain in the assortment.
  • Partner with Demand Planning to align inventory depth and availability with product productivity and strategic importance.
  • Monitor performance across revenue, units, average selling price, margin, conversion, inventory productivity, and customer engagement.
  • Understand performance differences across natural versus lab-grown, preset versus customizable products, price tiers, carat weights, metals, and product classifications.
  • Use performance data to recommend changes to assortment, pricing, promotions, inventory investment, and site exposure.
  • Work with Pricing, Finance, and Planning to maintain competitive price architecture while protecting margin and profitability.
  • Partner with the Director of Product Development, Design, Sourcing, and Planning to translate category opportunities into new-product briefs.
  • Use business performance, competitive intelligence, customer behavior, and emerging diamond and jewelry trends to identify innovation opportunities.
  • Recommend extensions of winning products across diamond type, shape, carat weight, metal, setting, and price point.
  • Develop commercial guardrails for new products, including target price positioning, assortment role, and expected customer need.
  • Support launches from initial concept through assortment planning, launch readiness, digital presentation, and post-launch analysis.
  • Establish success criteria and recommend whether to scale, adjust, or exit products following launch.

Desired Qualifications

  • Diamond expertise is preferred.

About the Company

Blue Nile

Direct-to-consumer online diamond retailer

Blue Nile is an online retailer that sells diamonds and fine jewelry. It operates mainly through its website, letting customers browse, compare, and buy engagement rings, wedding bands, and other jewelry without visiting a physical store. The product experience is built around selecting a diamond and jewelry pieces online, with information on diamond grades and prices to help customers make informed choices, and then the items are shipped to the customer. The company differentiates itself by offering a large online selection and lower prices achieved through a direct-to-consumer model, avoiding many costs of traditional jewelers. In 2022, it was acquired by Signet Jewelers, the world’s largest diamond jewelry retailer, which shapes its competitive landscape. The goal is to provide access to a wide range of diamonds and jewelry online with clear value and transparency, making high-quality pieces more affordable and easy to buy for consumers.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Seattle, WA
Founded
1999

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