E

embecta

Manufactures insulin delivery devices worldwide

Marketing Manager

Marketing Generalist & ManagementPosted on Nov 11
Full-timeSeoul, South KoreaNo salary listedHybrid

About the Job

Requirements

  • Bachelor’s degree in business, marketing, or a related field.
  • Experience in the healthcare or Medtech industry.
  • Fluency in Korean and English.
  • Good interpersonal and influence skills.
  • Analytical thinking and strong customer orientation.
  • In-depth knowledge of Microsoft Office applications.
  • Understanding of e-commerce.

Responsibilities

  • Develop and implement marketing programs that equip the sales team with effective tools to drive top-line growth and exceed bottom-line goals.
  • Lead holistic marketing strategic planning for new product introductions and manage product life cycles and package changes.
  • Track performance dashboards.
  • Continuously refine the customer value proposition to maintain a competitive edge.
  • Build and maintain long-term relationships with key customers, including key opinion leaders and channel partners.
  • Manage the longer-term marketing, brand, and product roadmap.
  • Lead engagement with clinical societies and patient associations.
  • Keep up to date on reimbursement and government policy.
  • Profile and segment customers to identify high-value groups.
  • Evaluate business opportunities across different market segments.
  • Contribute actively to the planning and execution of new product launches.
  • Monitor market trends, the competitive landscape, customer insights, pricing movements, and competitor product launches.
  • Use market intelligence tools such as IQVIA to analyze sales trends and purchasing patterns and generate insights into performance drivers and market movements.
  • Translate insights into actionable recommendations.
  • Produce monthly market-intelligence clippings on changes in diabetes and adjacent markets.
  • Use Marketing Cloud for customer intelligence.
  • Manage customer data and email customers with campaigns, including self-designed campaigns.
  • Conduct annual market-model assessments and monthly pharmaceutical intelligence analyses.
  • Manage monthly advertising and promotion budget updates.
  • Develop key program strategy and planning, and manage key performance indicators.
  • Manage the marketing team and its capacity training, and manage marketing-operation dashboards for KPI tracking.
  • Develop key messages and design materials; communicate with the advertising agency and manage internal approval processes, invoices, medical-legal-regulatory reviews, local materials, and Korea Medical Devices Industry Association approvals.
  • Oversee vendor management.
  • Audit or support quotations, payment operations, vendor creation, and contract support in a timely manner.
  • Manage monthly payment operations, including office lease, legal agency, corporate mobile, and IT, general affairs, and office administration payments.
  • Provide sales and marketing support.
  • Plan exhibitions, congresses, advertising, and seminars.
  • Support digital and social channels.
  • Plan and execute business-to-business and business-to-consumer promotion operations and summarize results.
  • Plan and execute business-to-consumer e-commerce store setup.
  • Plan and execute daily social-chat service monitoring and responses.
  • Plan and execute consumer and healthcare-professional digital campaign operations.
  • Support brand transitions.
  • Localize key deliverables such as brochures and videos.
  • Support website transitions, including translation, technical-support communication with the global digital team, and internal review processes such as Veeva and Korea Medical Devices Industry Association approvals.
  • Prepare Korea Sunshine Act and sponsorship pre- and post-reports for the Korea Medical Devices Industry Association.
  • Prepare regular business reports for Korea and regional teams, including monthly business reviews and ad hoc reports.

About the Company

embecta

Manufactures insulin delivery devices worldwide

Embecta designs, manufactures, and sells insulin delivery devices such as pen needles, insulin syringes, and safety injection devices for diabetes patients around the world. Its products are used to inject insulin and include disposable components like Nano and Ultra-Fine needles, with a tubeless insulin patch pump once pursued but later refocused on core injection devices. The company differentiates itself as a dedicated diabetes injection devices supplier with a global manufacturing footprint and an established distribution network, originating as a BD spin-off. Embecta aims to grow through strategic expansion, including an announced plan to acquire Owen Mumford to broaden into drug-delivery platforms beyond diabetes.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Parsippany-Troy Hills, NJ
Founded
2022

Recently Posted Jobs

Explore more opportunities at embecta

See more jobs