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Frasers Group

Multi-brand sports and fashion retailer

Head Coach

Full-Time
No salary listed
Mid
Barrow-in-Furness, UK
In Person
TrainingFitness & Sports Instruction

About the job

Requirements
  • Level 3 Personal Trainer Qualification.
  • CIMSPA Practitioner Status.
  • Proven experience delivering Personal Training and Group Training.
  • Strong leadership and coaching ability.
  • Commercial awareness and understanding of fitness business performance.
  • Flexible availability to work evenings, weekends and Bank Holidays.
Responsibilities
  • Act as the club's fitness ambassador and champion Everlast Gyms' standards and culture.
  • Lead and oversee MOVE, REDEFINE, Personal Training and Group Training products.
  • Drive participation, engagement and member results through programming and coaching initiatives.
  • Support continuous improvement of the club's fitness offering.
  • Recruit, onboard and develop Fitness Coaches and Personal Trainers.
  • Provide regular coaching, mentoring and performance feedback.
  • Build confidence and capability across the fitness team.
  • Create a culture of accountability, development and continuous improvement.
  • Deliver Personal Training and Group Training sessions.
  • Support member onboarding through the MOVE programme.
  • Build member relationships to drive engagement and retention.
  • Lead fitness events, challenges and in-club initiatives.
  • Drive revenue growth across Personal Training, REDEFINE, memberships and secondary spend.
  • Support member acquisition and retention strategies.
  • Monitor fitness KPIs and team performance metrics.
  • Maximise participation across fitness products and services.
  • Identify opportunities to grow fitness revenue and member engagement.
  • Manage group training timetables and fitness schedules.
  • Support operational standards across the gym floor and fitness areas.
  • Ensure fitness products are delivered consistently and safely.
  • Maintain presentation and professionalism standards throughout the club.
Desired Qualifications
  • Experience leading or mentoring fitness teams.
  • Experience managing fitness programmes or group training products.
  • Understanding of member retention and engagement strategies.
  • Knowledge of emerging fitness trends and industry innovations.

About the company

Frasers Group is a British retail conglomerate that owns a portfolio of sports, fashion, and lifestyle brands with both owned stores and online platforms. It grows by acquiring brands and distressed retailers, rebranding them, and expanding across physical stores, e-commerce, shopping centres, and services like Frasers Plus and a retail media network. It differentiates itself through an acquisition-driven Elevation Strategy that shifts from discount-focused sales to a more premium positioning, leveraging its shopping-centre footprint and in-house financing and media to create synergies. Its goal is to elevate its portfolio to a premium market, strengthen brand partnerships, and expand physical and digital channels while monetizing through financial services and media capabilities.

Company Size

10,001+

Company Stage

IPO

Headquarters

Mansfield, United Kingdom

Founded

1982

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Simplify's Take

What believers are saying

  • FY2026 revenue rose 8.7% to £5.3 billion, led by international growth.
  • International revenue jumped 59.2% after XXL and Holdsport additions.
  • Burberry stake reached 4.16% in 2026, strengthening luxury leverage.

What critics are saying

  • Adjusted pre-tax profit fell 4% in FY2026, showing growth quality remains weak.
  • Frasers withheld FY2027 guidance on July 16, 2026, citing Hugo Boss and Accent bids.
  • Harvey Nichols needs restructuring after £177.9 million operating losses in March 2025.

What makes Frasers Group unique

  • Frasers combines Sports Direct, Flannels, Harvey Nichols, and international platforms across 1,500 stores.
  • Its Elevation Strategy lifts margins through premiumization, refurbishments, and tighter brand partnerships.
  • Mike Ashley still drives opportunistic M&A, letting Frasers buy distressed assets cheaply.

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Benefits

Gym Membership

Paid Holidays

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

10%

1 year growth

10%

2 year growth

10%
Yahoo Finance
Sep 3rd, 2026
Harvey Nichols exits Ireland as Dublin store closes amid $31.6M debt

Harvey Nichols is closing its only store in Ireland after the Dublin business was placed in liquidation. The store, located in Dundrum Town Centre, is expected to cease trading on 13 September, affecting 33 employees. The closure follows years of financial difficulties. The Dublin business had net liabilities of €28.2 million ($32.7 million) by the end of its 2026 financial year and annual rent of nearly €1.1 million ($1.3 million). Liquidators were unable to reach an agreement with the shopping centre to continue operating. The move comes shortly after Frasers Group acquired Harvey Nichols through a pre-pack administration in August. However, the Dublin business remained separate from that transaction. Harvey Nichols will no longer have a physical presence in Ireland.

TheIndustry.fashion
Aug 13th, 2026
Frasers Group acquires Harvey Nichols, plans restructuring after $226M operating loss

Frasers Group has acquired luxury department store Harvey Nichols from administrators FTI Consulting. The deal includes six UK stores, online operations, franchise agreements, and over 1,000 employees. The acquisition covers Harvey Nichols' Knightsbridge flagship and locations in Manchester, Birmingham, Bristol, Leeds and Edinburgh. All stores will continue trading, alongside international franchise operations. Frasers acknowledged Harvey Nichols requires extensive restructuring. The 193-year-old retailer reported turnover falling 11% to £69.4 million for the year ended March 2025, whilst operating losses widened from £14.4 million to £177.9 million. It was Harvey Nichols' fifth consecutive loss-making year. Frasers CEO Michael Murray said meaningful change is needed, warning of tough decisions ahead. The acquisition extends Frasers' luxury portfolio, which includes FLANNELS, The Webster and HULCAN's MILE.

Microsoft
Jul 28th, 2026
Mike Ashley builds stake in Burberry

Mike Ashley has taken a major stake in Burberry as he seeks to expand his luxury retail empire. The billionaire’s Frasers Group disclosed a 4.2pc interest in the struggling trench coat maker on Tuesday worth around £160m. The purchase will make Frasers, which also owns Sports Direct, Flannels and House of Fraser, Burberry’s fifth biggest shareholde...

Yahoo Finance
Jul 27th, 2026
Frasers boss warns Labour's business rates raid is stifling high street investment

Frasers Group chief executive Michael Murray has criticised Labour's business rates overhaul, warning it is forcing retailers to cut high street investment. The April revaluation of the tax system, based on shop property values, resulted in higher bills for thousands of chains. Murray said spending millions on store refurbishments only to face increased tax bills "makes zero sense". He also opposed Andy Burnham's proposal for a 20% business rates discount for pubs and music venues, funded by higher taxes on large retail warehouses. Despite the challenging environment, Frasers continues expanding its physical retail presence. The company has invested heavily in larger Sports Direct stores, shedding its discount image through refurbishments and adding premium brands.

HeraldScotland
Jul 21st, 2026
Frasers Group acquires Greaves Sports, ending 94-year Glasgow family retail legacy

Mike Ashley's Frasers Group has acquired Greaves Sports, one of Scotland's last independent specialist sports retailers. The deal ends the Greaves family's association with Glasgow's retail industry, which began in 1930. Greaves currently operates from a single store on Gordon Street. The family previously ran a popular Sauchiehall Street shop until 2018. Frasers will continue operating the Gordon Street location under the Greaves brand. A supplier communication confirmed the acquisition, whilst Companies House documents show Greaves changed its name to Clydesdale Sports Retail Limited in June. The acquisition adds to Frasers' extensive retail portfolio, which includes Sports Direct, Flannels, GAME, and Evans Cycles. Frasers recently increased its stake in Hugo Boss to 30.28% following a €2 billion takeover offer in June.