Full-Time

Off-Platform Data Media Planning Strategist

Posted on 12/4/2024

Instacart

Instacart

10,001+ employees

Online platform for grocery delivery services

Food & Agriculture
Consumer Goods

Compensation Overview

$125k - $168kAnnually

+ Equity Grants

Junior, Mid

Company Historically Provides H1B Sponsorship

Remote in USA

Candidates must be based in the US states listed in the job description for compensation purposes.

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Data Analysis

You match the following Instacart's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 2-3 years of relevant data planning, media planning, buying, and activation experience in Agency or platform space
  • Driven data and measurement and activation, buying and planning experience.
  • Knowledge of data configurations, taxonomies and audience building.
  • Solid presenter, story teller
  • Internal and external client relationship builder
  • Understanding of the first party transaction data landscape
  • Comfortable selling new/novel/untested customer engagement tools
  • Commercial/financial and data based thinker
  • Understanding of CPG industry
  • Ability to stay calm in dynamic, rapidly-changing environments
  • Must be open to travel
Responsibilities
  • Deliver data-based media plans to Brand, Platform and Agency clients.
  • Partner and coordinate with cross-functional Instacart sales teams to develop and deliver media plans which are data and measurement based.
  • Work with internal Product Marketing, Product and Strategy teams to build Instacart data and measurement 'stories' for brands, agencies and platform partners.
  • Build demand-based relationships with Programmatic Data Activation teams at the Holding Company and Brand level at Agency Holding companies like Publicis, Omnicom, and Group M.
  • Build demand-based relationships with Instacart platform partners such as Roku, TTD, LiveRamp, Magnite and Xandr.
  • Partner and coordinate with Instacart sales teams to develop media plan proposals for brands that drive data activation.
  • Gather useful information from customer and competitor data.
  • Serve as subject matter expert on Instacart data, presentations to prospective brand, platform and agency clients.
  • Consult, inform and help implement processes and policies to support media planning initiative.
  • Where necessary, help launch media planning products, drive go to market strategy.
Desired Qualifications
  • Bachelor's degree

Instacart operates in the online grocery delivery market, allowing customers in North America to order groceries from local stores and chain retailers through its website or app. Customers place orders, and personal shoppers in their area pick, pack, and deliver the items, offering options for home delivery or store pickup. Instacart generates revenue by charging delivery fees for each order, offering a subscription service called Instacart Express for unlimited free deliveries, and collecting service fees on orders. Additionally, it earns from in-app advertising by retailers and consumer brands. The company stands out by providing same-day delivery and a 100% quality guarantee on every order, with access to a vast catalog of 1 billion products from over 500 retailers and local grocers, making it the largest online grocery marketplace in North America.

Company Stage

IPO

Total Funding

$2.8B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Instacart's IPO in September 2023 strengthens its financial position and market presence.
  • Partnerships with Dumac and Truno enhance Instacart's smart cart technology.
  • New ad solutions promote product discovery, boosting Instacart's advertising revenue.

What critics are saying

  • Increased competition from DoorDash's ad solutions may attract price-sensitive customers.
  • Albertsons' digital transformation could enhance its competitive edge against Instacart.
  • Reliance on strategic partnerships for smart cart strategy may not yield expected results.

What makes Instacart unique

  • Instacart offers same-day delivery with a 100% quality guarantee on every order.
  • Customers can mix items from multiple stores into one order for convenience.
  • Instacart's partnerships with over 500 retailers provide a vast product catalog.

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Benefits

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