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Zentiva

Produces branded generic pharmaceuticals in Europe

Marketing Manager OTC

Marketing Generalist & ManagementUpdated on Nov 5
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • A completed degree in business/economics with a focus on marketing, or comparable training.
  • Three to five years of relevant professional experience in the OTC/CHC sector, ideally in trade marketing, pharmacy activation, shopper marketing, or commercial marketing.
  • Very good knowledge of the German pharmacy market and relevant wholesale and D2P structures.
  • Experience developing and implementing trade marketing, point-of-sale, sales activation, and product launch initiatives.
  • Confident use of marketing, campaign, content-creation, and performance-tracking tools, and solid Microsoft Office skills.
  • Fluent German and good English, spoken and written.
  • Strong analytical and commercial understanding, and a structured, independent, execution-oriented working style.
  • High initiative and sense of responsibility, communication skills, and flexibility.

Responsibilities

  • Develop, implement, and continuously optimize trade marketing and activation strategies to strengthen brand presence and sales development for a selected OTC product portfolio.
  • Design and implement B2B and B2B2C activation measures for pharmacies and D2P channels to increase sell-in, sell-out, and recommendation readiness.
  • Plan, develop, and manage point-of-sale and trade marketing activities in close collaboration with wholesale partners and sales.
  • Develop audience-appropriate sales documents, point-of-sale materials, training content, and sales arguments for pharmacists, pharmacy technicians, and the sales team.
  • Plan and implement product launches and marketing campaigns, translating brand and launch strategies into activation measures for pharmacies, wholesalers, and sales.
  • Analyze market trends, competitor activity, customer and shopper needs, and identify relevant growth and optimization opportunities in the OTC sector.
  • Define, monitor, and interpret relevant marketing and performance KPIs, and derive concrete optimization measures.
  • Plan and manage relevant marketing budgets, and assess the effectiveness and economic efficiency of activities.
  • Manage external agencies and service providers, including briefing, coordination, quality control, and success measurement.
  • Collaborate with internal and external stakeholders, particularly sales, marketing, portfolio management, commercial excellence, supply chain, regulatory, customer service, wholesalers, agencies, and pharmacy partners.

Desired Qualifications

  • Knowledge of OCE, digital communication tools, Power BI, or comparable analytics solutions.

About the Company

Zentiva

Produces branded generic pharmaceuticals in Europe

Zentiva makes branded generic medicines for European markets. Its products are off-patent drugs reformulated and marketed under Zentiva’s brands, delivering the same active ingredients and dosage as original medicines at lower prices. It differentiates itself through a long history as an independent platform under private equity, with a growth strategy built on acquiring brands to expand its European footprint. The goal is to become a leading European branded generics platform and improve access to affordable medicines across its markets.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Prague, Czechia
Founded
2003

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