X

XR Extreme Reach

Video ad management and distribution platform

Campaign Services Activation Coordinator

Full-TimeUpdated on 10/4/2026
CA$45k - CA$55k/yr
Mid
Bachelor's
Toronto, ON, Canada
Hybrid

About the job

Requirements
  • A bachelor's degree or an equivalent combination of education and experience is required.
  • Exceptional verbal and written communication skills are required.
  • Proven experience providing consultation and support to clients and team members is required.
  • The candidate must be highly organized and detail-oriented, and able to prioritize and manage large projects in line with strategic objectives.
  • An understanding of the broadcast television and radio landscape, including broadcast traffic procedures, is required.
  • The candidate must be able to navigate and adapt to rapidly changing technologies.
  • Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint, is required.
Responsibilities
  • Offer guidance and support to clients throughout their projects and campaigns, ensuring a smooth activation process.
  • Manage production tasks efficiently and ensure timely and accurate processing of client requests.
  • Oversee multiple workstreams while liaising with advertisers, creative and media agencies, post-production partners, and broadcast partners.
  • Collect and analyze information to facilitate successful campaign execution.
  • Use creative problem-solving to address challenges and ensure timely project completion.
  • Collaborate with internal teams to ensure compliance of all on-air materials.
  • Undertake additional duties and special projects as assigned.
Desired Qualifications
  • Knowledge of clearance and talent functions is a plus.
  • Demonstrate responsiveness, curiosity, adaptability, and a proactive approach to self-improvement and work process enhancement.

About the company

Extreme Reach provides a global digital advertising platform for video ad management and distribution. Its core product, AdBridge, unifies creative asset management, dynamic creative optimization, talent and rights management, and video ad serving to help advertisers, agencies, and media companies streamline workflows and deliver ads across multiple channels and devices. The product works by centralizing assets, automating optimization of dynamic creatives, handling talent and rights details, and serving video ads wherever the campaign requires. The company differentiates itself with an end-to-end platform that covers asset management, rights, optimization, and distribution in one system, coupled with global reach. Its goal is to simplify and optimize the entire video advertising process, enabling clients to run campaigns more efficiently at scale.

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$204.6M

Headquarters

Needham, Alabama

Founded

2007

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Simplify's Take

What believers are saying

  • XR launched XR ONE on July 15, 2026, expanding enterprise upsell potential.
  • XR partnered with AdImpact and Ad Standards in 2026, widening distribution and compliance reach.
  • XR's 2026 research shows persistent budget overruns, strengthening demand for automation and control.

What critics are saying

  • Adobe, MINT, and specialist ad-ops vendors attack XR's core workflow in 2026.
  • John Batter's 2025 CEO appointment signals ongoing leadership churn after Louisa Wong's exit.
  • If XR ONE stalls, Gamut and Ares face a trapped platform with weak differentiation.

What makes XR Extreme Reach unique

  • XR ONE unifies production, rights, payments, and delivery across channels in 2026.
  • XR's AI asset tagging and live-sports DCO deepen workflow control versus point tools.
  • XR's 140-country delivery footprint and 93 top-100 advertisers create switching costs.

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Benefits

Flexible Work Hours

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 14%
Associated Press
Jul 15th, 2026
XR launches AI-powered XR ONE platform to manage advertising operations end-to-end

XR (Extreme Reach) has launched XR ONE, an AI-powered advertising operations platform that enables brands and agencies to manage the entire advertising lifecycle from a single location. The platform addresses industry challenges revealed in new XR research: over 80% of marketers are producing more content than last year whilst 70% operate with the same or fewer resources, 98% experience late campaign launches due to internal bottlenecks, and 70% regularly exceed production budgets. XR ONE connects production bidding, budget management, and ad delivery across all media platforms. The system comprises four applications: XR Costs for partner onboarding and budget tracking, XR Assets for creative storage, XR Rights for usage rights management, and XR Delivery for distribution across linear TV, CTV, digital, and social channels. AI features provide format recommendations, identify production savings, and predict budget impacts.

4RFV
Feb 3rd, 2026
XR Acquires Telly Traffic to Bolster UK Advertising Opera... : TV-Bay : International Broadcast News

XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly two decades experience supporting TV advertising delivery. Activating advertising...

Business Wire
Apr 15th, 2024
XR Extreme Reach Announces Addition of Kevin Arrix as Chief Growth Officer

NEW YORK-(BUSINESS WIRE)-XR Extreme Reach, a global technology company that powers the creative economy, today announced it has appointed industry veteran, Kevin Arrix as its Chief Growth Officer.

XR Global
Jan 9th, 2024
Extreme Reach Unveils New Brand Identity and Welcomes Jo Kinsella As Group President at CES

NEW YORK, NY JANUARY 9, 2024 - Extreme Reach, the company behind a new global unified creative and delivery platform, today unveiled 'XR', their new company brand.

Business Wire
Jun 15th, 2023
Extreme Reach Receives Investment from Ares Management

Extreme Reach, Inc. (“Extreme Reach,” “ER” or the “Company”) today announced that a fund managed by Ares Management’s Private Equity Group has agreed