Full-Time

Senior Marketing Data Operations Specialist

Posted on 5/15/2024

ActiveCampaign

ActiveCampaign

501-1,000 employees

Provides customer experience automation platform


Senior

Remote in USA

Required Skills
Python
Sales
Adobe Creative Suite
SQL
Tableau
Marketing
Looker
Data Analysis
Zapier
Requirements
  • 5+ years of experience in data analytics and operations
  • Hands-on experience with analytical/visualization tools like Looker, Tableau, etc.
  • Experience with Google or Adobe suite of products (Analytics, Tag Manager, etc.)
  • Intermediate experience with writing and optimizing SQL queries
  • Experience in predictive modeling techniques using R or Python
  • Experience with marketing automation platforms like ActiveCampaign, Marketo, Pardot or other similar platforms.
  • Results-oriented self-starter with strong teamwork and problem-solving skills.
  • Experience in SaaS and serving the SMB market is a plus
Responsibilities
  • Analyze data across different digital marketing channels to identify factors that drive customer growth
  • Provide recommendations on Marketing and Product enhancements by analyzing user behavior across different stages of the customer lifecycle
  • Analyze website data and provide recommendations to improve site traffic and engagement
  • Facilitate data transfer requests across various third-party platforms via Zapier or through integrations
  • Set up marketing automations, landing pages, forms, tags, custom objects, etc. using ActiveCampaign to capture leads and nurture them
  • Work closely with the Email & Lifecycle teams to create, monitor, and report on various campaigns
  • Collaborate cross-functionally with Sales, Finance, and customer-facing teams to build a holistic view of prospects and customers
  • Document processes, workflows, and establish best practices for smooth day-to-day operations

ActiveCampaign provides a Customer Experience Automation Platform with 820+ pre-built automations, integrating transactional email, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization. The platform integrates with over 870 applications, including Microsoft, Shopify, Square, Facebook, and Salesforce, and is highly rated for customer satisfaction in Marketing Automation, CRM, and E-Commerce Personalization.

Company Stage

Series C

Total Funding

$360M

Headquarters

Chicago, Illinois

Founded

2003

Growth & Insights
Headcount

6 month growth

1%

1 year growth

-2%

2 year growth

-18%