Product Marketing Manager

About the Role 

Conviva is looking for a Product Marketing Manager to own positioning, messaging, and go-to-market execution for a core part of our product portfolio. You'll partner closely with Product, Sales, and Customer Success to translate technical capabilities into compelling market narratives, and you'll be working as part of a small, high-impact marketing team. 

This role is a strong fit for someone who has run at least one full product launch cycle, is comfortable digging into technical product detail, and wants ownership over how a product is positioned and sold. 

What You'll Do 

• Develop and maintain positioning and messaging for assigned products, ensuring consistency across web, sales collateral, and campaigns. 
• Lead go-to-market planning and execution for new product launches and major feature releases, coordinating timelines across Product, Sales, and Marketing. 
• Build sales enablement materials, including pitch decks, battlecards, one-pagers, and objection-handling guides. 
• Conduct win/loss analysis, customer interviews, and competitive research to sharpen positioning and identify market opportunities. 
• Partner with Product Management to understand roadmap priorities and translate them into customer-facing narratives. 
• Create customer-facing content such as case studies, product videos, webinars, and blog posts in collaboration with content and demand gen teams. 
• Track and report on launch performance and sales enablement effectiveness, adjusting approach based on data. 
• Serve as the voice of the customer and market inside product planning discussions. 

What We're Looking For 

• 5+ years of experience in product marketing, preferably in B2B SaaS or a technical product environment. 
• Proven track record of leading product launches from planning through execution. - Strong written and verbal communication skills, with the ability to simplify complex technical concepts for different audiences.
• Experience building sales enablement content and working directly with sales teams. - Comfort working with data to inform positioning and measure impact. - Self-starter who can manage cross-functional projects with minimal oversight. - Experience in streaming media, ad tech, observability, or analytics platforms is a plus. - Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience. 

Why Conviva 

You'll have direct exposure to executive strategy and a real seat at the table in shaping how our products go to market, with the mentorship and visibility.

The expected salary range for this full-time position is $150,000 - $200,000 + equity + benefits. Compensation is determined by numerous factors such as your qualifications, experience, relevant education or training, and work location.