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Vantive

Dialysis equipment and integrated kidney care.

Senior Press Relations & Social Media Manager

Social Media Strategy & ManagementUpdated on Nov 15
Full-timeMadrid, SpainNo salary listed

About the Job

Requirements

  • A Bachelor's degree in Communications, Journalism, Public Relations, or a related field is required.
  • At least 5–7 years of public relations and/or marketing communications experience is required.
  • Candidates must understand what makes a compelling and relevant story for journalists and the public, and understand the news process.
  • Candidates must have strong public relations strategy and planning experience, including a proven track record of pitching and landing news in media outlets.
  • Candidates must be able to collaborate effectively with cross-functional teams and local market affiliates to co-create campaigns and ensure aligned messaging and consistent execution.
  • Candidates must understand press and organic social media best practices and apply them to achieve press coverage or social media engagement.
  • Experience as a media spokesperson and media chaperone is required.
  • Experience in crisis communication and reputation management, including responding promptly and effectively to inquiries, issues, and incidents, is required.
  • Candidates must have project management skills, be able to manage multiple projects and priorities simultaneously, and have experience managing budgets.
  • Candidates must have analytical and problem-solving skills and be able to measure and report on the effectiveness of public relations campaigns.
  • Excellent written and verbal communication skills are required.
  • Fluency in Spanish and English is required.
  • Ability to travel as needed is required.

Responsibilities

  • Co-create public relations campaigns and content, including press materials, digital assets for owned and corporate social media channels, and thought leadership events, with local markets, Government Affairs, Medical Affairs, Market Access, and Marketing to generate positive press coverage, online engagement, and greater awareness among public stakeholders such as patient organizations, NGOs, and authorities.
  • Find and promote brand, business, clinical, patient, and employer stories to public audiences, acting as an in-house journalist.
  • Build and maintain relationships with journalists, influencers, and industry stakeholders to secure press coverage, promote social media engagement, and build corporate brand awareness.
  • Serve as the official company spokesperson for the press and journalists.
  • Chaperone and manage senior management interactions with media, journalists, and the press.
  • Protect the company’s reputation through crisis communications by monitoring press and social media, advising internal stakeholders, and creating and disseminating reactive communications.
  • Develop and implement public relations metrics, and monitor and report on the effectiveness of PR and media relations campaigns.
  • Assess and manage PR agency capabilities to meet public relations needs in key Southern European markets.
  • Ensure effective use of resources and return on investment.

Desired Qualifications

  • Additional language skills, such as Italian, are desirable.
  • Previous healthcare PR experience, with a mix of agency and corporate experience, is preferred.

About the Company

Vantive

Dialysis equipment and integrated kidney care.

Vantive provides kidney care products and services, including peritoneal dialysis, hemodialysis, acute organ support therapies, and connected digital health solutions for managing kidney failure in clinics and at home. Peritoneal dialysis uses a dialysis solution and catheter to remove waste from the abdomen, while hemodialysis uses machines to filter the blood; acute organ support therapies help sustain organ function in the ICU, and digital health tools enable remote clinician–patient monitoring. The company differentiates itself with backing from Baxter’s kidney care legacy and Carlyle, offering an integrated portfolio of devices, therapies, and digital services for hospital and home use. Its goal is to improve how kidney failure is treated and managed by linking devices, therapies, and digital tools across care settings.

Company size
5,001-10,000
Company stage
Acquired
Total funding
Not listed
Headquarters
Redwood City, CA
Founded
1990

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