Regional Trade Development Manager - United Division

Maestro Tequilero José Valdez introduces Tequila Partida to Canada. Jul. 1, 2026 at 3:18 pm Tequila Partida, the award-winning luxury tequila brand from Lucas Bols, today announced its official launch in Canada, marking the next chapter in the brand's international expansion. Through Lucas Bols USA & Canada and national distribution partner Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, the launch begins in British Columbia, introducing Canadian consumers to Tequila Partida's Pure philosophy. The Canadian debut follows Tequila Partida's successful expansion into the Benelux region in 2025 and continues the brand's international growth across Europe, Africa, the Middle East and now North America. As one of Mexico's most respected luxury tequila houses, Tequila Partida continues to bring its uncompromising approach to craftsmanship to discerning tequila enthusiasts around the world. Premium tequila continues to gain momentum in Canada as consumers increasingly seek authenticity, provenance and exceptional craftsmanship. For the past twenty years, Tequila Partida has remained dedicated to one simple belief: exceptional tequila begins with exceptional agave. Produced in the Valley of Jalisco, Mexico, Tequila Partida showcases the pure expression of 100% Mature Blue Weber agave through meticulous production methods and a relentless commitment to quality. From the award-winning Familia collection to the innovative Roble Fino range, every bottle reflects the brand's philosophy of honoring agave above all else. The Canadian launch follows another landmark year for the brand. Tequila Partida Familia Blanco earned a Gold Medal at the 2025 Global Spirits Masters, Familia Reposado received Best in Show at the 2025 New Orleans Spirits Competition, Familia Añejo won Gold at the 2024 Global Spirits Masters, and Roble Fino was recently named Best Luxury Tequila 2025 by Wine Enthusiast. Together, these accolades reinforce Tequila Partida's reputation as one of the world's most awarded luxury tequila brands. "Canada is one of the world's most exciting premium spirits markets, making it the ideal next step in Tequila Partida's international growth," said Brett Dunne, Managing Director, Lucas Bols USA & Canada. "Consumers are looking for authenticity, provenance and craftsmanship - qualities that have defined Tequila Partida for the past twenty years. Together with Breakthru Canada and our retail partners, we are proud to introduce Canadian consumers to the Art of Agave Purity and one of Mexico's most respected luxury tequila brands." The launch is supported by Breakthru Canada, whose expertise across hospitality and retail will help establish Tequila Partida throughout British Columbia. Introducing Tequila Partida to British Columbia Beginning July 1, consumers across British Columbia will discover Tequila Partida through exclusive six-month retail partnerships. BC Liquor Stores * Tequila Partida Familia Reposado - CAD $84.99 Angry Otter Liquor Stores * Tequila Partida Familia Blanco - CAD $79.99 * Tequila Partida Familia Añejo - CAD $89.99 * Tequila Partida Roble Fino Reposado - CAD $169.99 Together, these expressions showcase the breadth of the Tequila Partida portfolio - from the vibrant character of Familia Blanco and the balanced elegance of Familia Reposado to the rich complexity of Familia Añejo and the groundbreaking innovation of Roble Fino. Finished in carefully selected Scotch whisky casks, Roble Fino Reposado exemplifies Tequila Partida's pioneering barrel-finishing program, creating a remarkably elegant tequila that bridges traditional craftsmanship with modern innovation. Maestro Tequilero José Valdez Visits Canada The Canadian launch will be celebrated with the first official Canadian visit from José Valdez, who has crafted every bottle of Tequila Partida since the brand's founding in 2005 and is celebrating twenty years with the brand. Over two days in Vancouver, Valdez will meet with trade partners, bartenders, media and tequila enthusiasts, sharing the philosophy, craftsmanship and passion that have defined Tequila Partida from day one. On the evening of July 20, Valdez will host an intimate invitation-only Tequila Hour, featuring guided tastings of the Familia and Roble Fino collections, authentic Mexican culinary pairings and signature cocktails that showcase the versatility and elegance of Tequila Partida. "Born Pure, in the Tequila valley," said José Valdez, Maestro Tequilero, Tequila Partida. "For the past twenty years, it has been my privilege to craft Tequila Partida from field to bottle, using only mature agave and volcanic water from the Valley. I look forward to sharing our passion for exceptional tequila with Canadian consumers for the very first time." Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Breakthru Beverage Group and Edrington launch distribution partnership in Colorado. The distributor will support Edrington's ultra-premium spirits portfolio across the state. Jun 3, 2026. U.S. (June 2, 2026) - Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, and Edrington, the international spirits company behind some of the world's most celebrated premium spirits, today announce a new distribution partnership in Colorado. Breakthru will leverage its deep market expertise, executional excellence and proven brand-building capabilities to accelerate growth of Edrington's premium spirits portfolio across the state. "Edrington has built one of the most prestigious portfolios in ultra-premium spirits, and we're proud to bring their iconic brands, including The Macallan Single Malt Scotch Whisky, to Colorado's thriving and discerning market," said Kevin Roberts, EVP and Chief Commercial Officer at Breakthru Beverage Group. "Colorado consumers have a deep appreciation for quality and craftsmanship, which aligns perfectly with what Edrington represents. Together, we're focused on thoughtful, long-term brand building that delivers exceptional experiences for consumers and strong results for our retail partners." Breakthru will represent Edrington Americas' full portfolio, including The Macallan, Highland Park and The Glenrothes Single Malt Scotch Whiskies and Brugal rum from the Dominican Republic. With a 165-year heritage and an unwavering commitment to craftsmanship and quality, Edrington brings a portfolio defined by authenticity, innovation and premium brand excellence. "Breakthru's strong market presence and commitment to excellence make them a natural fit for Edrington's ultra-premium spirit brands, led by the world's most valuable Single Malt Scotch Whisky, The Macallan," said Juan Campos, Edrington Americas Senior Vice President, Commercial for USA & Canada. "We look forward to working with the Breakthru team to unlock exciting opportunities and accelerate our presence across Colorado." About Edrington Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin. Edrington is headquartered in Scotland and employs almost 3000 people in its wholly owned and joint venture companies, with over half employed outside the UK. We distribute our brands to more than 100 countries around the world, primarily through wholly owned Edrington businesses, supplemented by joint ventures and third-party distribution agreements. Edrington's principal shareholder is The Robertson Trust, which has donated £396 million to charitable causes in Scotland since 1961. Our business is underpinned by the Edrington values of giving, respect, integrity and excellence.

Breakthru named a U.S. Best Managed Company for the fifth year. Company Maintains Gold Status in 2026 Recognition May 13, 2026 (Cicero, IL) - Breakthru Beverage Group, one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer and non-alcoholic brands, today announces it has been named as a 2026 U.S. Best Managed Company for the fifth consecutive year, maintaining its Gold status. Sponsored by Deloitte Private* and The Wall Street Journal, the program recognizes outstanding U.S. private companies. The 2026 designees are U.S. private companies that have demonstrated excellence in strategic planning and execution, a commitment to their people, as well as maintaining financial performance and governance. This year's class is making bold investments in digital transformation, including AI, demonstrating the ability to drive sustainable growth, and showing resilience during times of volatility. Breakthru earned the distinction of Gold Honoree, which is awarded to companies that have been recognized as a Best Managed Company for four to six consecutive years. This reflects consistent achievement and a commitment to ongoing development and growth. "Being recognized once again as a Best Managed Company reflects the positive impact of our people, the strength of our company, and the commitment to excellence that guides our operations," said CEO Tom Bené. "As we celebrate our 10-year anniversary, this milestone achievement underscores our strong position and the intentional investments we've made in our business and people." Applicants are evaluated and selected by a panel of independent judges focused on assessing hallmarks of excellence in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance. They join a global ecosystem of honorees from more than 46 countries recognized by the Best Managed Companies program. About the Best Managed Companies Program The Best Managed Companies program is a mark of excellence for private companies. U.S. designees have revenues of at least $250 million. Hundreds of private companies around the world have competed for this designation in their respective countries through a rigorous and independent evaluation process. U.S. program sponsors are Deloitte Private and The Wall Street Journal. For more information, visit www.usbestmanagedcompanies.com. About Breakthru Beverage Group Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of 9,000 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America's retail, convenience, bar, and restaurant businesses, and has been named a "U.S. Best Managed Company" for four years in a row. For more information, visit www.BreakthruBev.com. Share: May 6, 2026 May 7, 2026 May 6, 2026 Featured 8:30 am - 4:30 pm PDT Rohnert Park May 14 @ 8:00 am - May 17 @ 5:00 pm PDT 10:00 am - 11:00 am PDT 5:30 pm - 9:00 pm PDT Healdsburg