Freelancer Technology

Online marketplace matching businesses with freelancers

Performance Marketing Manager

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeSydney NSW, AustraliaNo salary listedIn-person

About the Job

Requirements

A track record managing large advertising budgets and delivering measurable, defensible results.
Experience being measured on customer acquisition cost, return on ad spend, payback, and lifetime value, with ongoing optimization toward those metrics.
Hands-on, advanced experience running and scaling paid and organic campaigns on Instagram, TikTok, and other social platforms, including segmentation, audiences, and platform-specific creative.
Ability to write persuasive, on-brand copy for ads, landing pages, email, and long-form content, and to test and improve it.
At least 5 years of performance or digital marketing experience, ideally including SaaS or marketplace businesses (B2B and B2C), with hands-on experience in multi-channel campaigns, lead generation, and reporting.
Proficiency with Google Ads, Google Analytics 4, customer relationship management (CRM) systems, email, and campaign tools.
Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
Excellent written and verbal English, with the ability to explain complex ideas simply.

Responsibilities

Own performance across the funnel, from awareness through activation and retention, identify where performance is leaking, and resolve issues.
Manage significant paid media spend across search and social, and optimize toward customer acquisition cost, return on ad spend, payback, and lifetime value.
Plan, brief, test, and scale creative across Instagram, TikTok, LinkedIn, YouTube, Reddit, and X, integrating creators, short-form video, and paid social.
Write copy for headlines, hooks, ads, landing pages, and email sequences that drives action and measure its performance.
Build and execute paid acquisition and growth strategy across Freelancer.com, Escrow.com, and LoadShift, coordinating with Sales, Product, PR, and Partnerships to launch campaigns that generate pipeline.
Develop personalization, lifecycle, and retention programs to encourage repeat use and increase lifetime value.

Desired Qualifications

Experience with AI-assisted creative, content, and campaign workflows.
Working knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including improving brand visibility and citations in AI-generated answers.
Experience in fast-moving, high-ownership startup environments.
Technical curiosity, ability to research complex subjects and explain them clearly, and a working understanding of application programming interfaces (APIs).
A portfolio of campaigns and content built or led, including multi-channel campaigns, short-form video, thought leadership, ads, and landing pages.

Performance Marketing Manager

Freelancer.com · Sydney, Australia · Full-time · Posted 2026-07-22

Workplace: on_site

Department: Freelancer.com

Description

Own the numbers. Scale what works. Kill what doesn't.

We're not looking for someone to "support campaigns." We're looking for someone to run performance marketing end to end: strategy, execution, and the numbers that prove it's working.

Freelancer Limited is an ASX-listed company behind some of the most recognised marketplaces on the internet:

Freelancer.com, the world's largest freelancing and crowdsourcing platform, with 90+ million users and fourteen Webby Awards
Escrow.com, the global payments platform that's safeguarded over US$8 billion in transactions
LoadShift, Australia's largest heavy-haulage freight marketplace, moving more freight than the distance to the moon every weekday, and 1 billion km to date

You'll plug into a genuinely global team, with daily contact across Sydney, Vancouver, London, Manila, San Francisco, and Bangalore, inside a flat, fast, feedback-rich culture where the work speaks louder than the org chart.

What you'll actually do

Own performance across the funnel. Awareness through activation through retention, with a relentless focus on the numbers driving each stage. Where performance is leaking, you find it and you fix it.

Run real budgets and defend every dollar. You'll manage significant paid media spend across search ($100k+/mo Google Ads tROAS) and social (up to $500k+/mo across channels), and you'll be measured on outcomes, not impressions. You speak CAC, ROAS, payback, and LTV fluently, and you optimise toward them relentlessly.

Live where the audience lives. Instagram, TikTok, LinkedIn, YouTube, Reddit, X. You understand how each platform actually behaves in 2026, what "native" means on each, and how creators, short-form video, and paid social work together. You brief, test, and scale creative that earns attention instead of buying it grudgingly.

Write copy that converts. You can go from a blank page to a headline, a hook, an ad, a landing page, and an email sequence that moves people to act. Clear beats clever. You know the difference, and you can prove it in the metrics.

Drive performance strategy across the group. You'll build and execute paid acquisition and growth strategy across Freelancer.com, Escrow.com, and LoadShift, coordinating with Sales, Product, PR, and our Partnerships program to launch campaigns that generate real pipeline.

Build the retention engine. Personalisation, lifecycle, and retention programs that keep users coming back and lift lifetime value, not just top-of-funnel spikes.

What we're looking for

A track record with real budgets. You've managed larger ad budgets and delivered measurable, defensible results: growth you can point to and explain how you got there.
Performance-first mindset. You've been judged on CAC, ROAS, payback, and LTV, not vanity metrics, and you optimise toward them daily.
Native social fluency. Hands-on, advanced experience running and scaling paid and organic on Instagram, TikTok, and the wider social ecosystem, with a real grip on segmentation, audiences, and creative that performs on each platform.
Conversion copywriting. You write persuasive, on-brand copy across ads, landing pages, email, and long-form content, and you know how to test and improve it.
5+ years in performance or digital marketing, ideally including SaaS or marketplace businesses (B2B and B2C), with hands-on experience across multi-channel campaigns, lead gen, and reporting.
A data-first operator's instinct. Google Ads, GA4, CRM, email, and campaign tooling are second nature. You learn new software fast and automate what you can.
Self-starter energy. You work with little direction, chase the opportunity in every problem, and stay calm under pressure.
Team-first attitude. You'll step out of your lane to help the team win. One team, one dream.
Excellent English, written and verbal, with the ability to make complex ideas land simply.
Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.

Nice to have

Experience with AI-assisted creative, content, and campaign workflows
A working grasp of AEO/GEO (Answer Engine and Generative Engine Optimization) and how to get our brands surfaced and cited in AI answers (ChatGPT, Perplexity, Google AI Overviews, and the like), not just ranked in classic search
A love for fast-moving, high-ownership startup environments
Technical curiosity: you can research a complex subject and explain it clearly, and a working understanding of APIs is a plus
A strong portfolio of campaigns and content you've built or led: multi-channel campaigns, short-form video, thought leadership, ads, landing pages, and more

Why join

Flat hierarchy, real ownership, global reach, and products people actually use. If you want your work to matter, and to be seen, this is where it happens.

Bring the portfolio. Bring the numbers. Let's build.

Apply

Apply at Freelancer.com

About the Company

Freelancer Technology

Online marketplace matching businesses with freelancers

Freelancer Technology runs an online marketplace that connects businesses with a global pool of freelancers across more than 1,800 skills. Clients post job listings for free, and freelancers submit bids, often within seconds, creating multiple quotes to choose from. Payments are handled through milestone-based transactions to ensure work quality before funds are released, providing security for both sides. Revenue mainly comes from fees charged to freelancers, including a share of project costs and optional premium services, with additional enterprise solutions for large organizations. The platform differentiates itself by being the world's largest freelancer network with about 50 million registered users, a broad range of skills, and options for enterprise-scale project management and recruitment. The goal is to offer a practical, cost-effective way for businesses to outsource work and for freelancers to find steady opportunities at scale.

Company size: 10,001+
Company stage: IPO
Headquarters: Sydney NSW, Australia
Founded: 2009

Recently Posted Jobs

Explore more opportunities at Freelancer Technology

See more jobs