Senior Director

Arrivals & departures: Analytic Partners appoints Andy Ford to senior APAC role. AUCKLAND, Today: Analytic Partners has strengthened its APAC leadership team, appointing marketing analytics leader Andy Ford to the newly created role of Associate Vice President. The appointment reflects the company's continued growth in Australia and its focus on building deeper partnerships with clients across the region. Ford brings more than two decades of experience across marketing science, data intelligence and commercial strategy. He previously helped establish and grow Meta's marketing science unit across Australia and APAC, and most recently served as Head of Data Intelligence & Measurement at Coles 360. In the new role, Ford will focus on strengthening client service and account leadership in Australia while supporting brands navigating an increasingly complex media and measurement landscape. "His appointment is a significant milestone in our APAC growth story and I'm excited to see the positive effects his unparallelled expertise will have on our clients." - Paul Sinkinson, Managing Director of Australia and Asia at Analytic Partners The appointment comes as demand grows among Australian organisations for more advanced marketing measurement and analytics solutions. Paul Sinkinson, Managing Director of Australia and Asia at Analytic Partners said, "I've worked alongside Andy for more than a decade and have seen first-hand how he has grown demand and implemented impactful measurement solutions for businesses across APAC. "As we continue to scale in Australia and the wider region, this appointment reflects our ongoing investment in senior talent to ensure we deliver the highest levels of client service and strategic account support. "His appointment is a significant milestone in our APAC growth story and I'm excited to see the positive effects his unparallelled expertise will have on our clients." The hire follows other regional investments by Analytic Partners, including the recent promotion of Paul Sinkinson to Managing Director of Australia and Asia. "I've long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market." - Andy Ford Andy Ford said, "I've long admired the work Analytic Partners does in helping brands translate data into commercial advantage and have seen how rigorous and deep their work is compared to other providers in the market. "Having spent years on the platform side at Meta and more recently leading measurement and retail media analytics, I'm excited to bring experience to help clients unlock more value and clarity from their marketing investments. "I'm especially looking forward to working closely with clients with the autonomy and pace needed to turn good measurement into real commercial action- which is where the real impact happens. "In a rapidly evolving market, marketers need trusted, agile partners who can help them make confident, evidence-based decisions. "The future health of our marketing industry relies on more trusted measurement, which is exactly what Analytic Partners provide," Ford added. Analytic Partners was recently recognised as a Leader by Forrester Wave and again named a Leader in the Gartner Magic Quadrant for Marketing Mix Modelling Solutions, highlighting the company's continued leadership in commercial analytics.

Analytic Partners identifies '5 Forces Shaping Marketing Budget Decisions in 2026' New research shows Commercial Analytics Emerging as Primary Source of Truth Among $1B+ Advertisers MIAMI, FL - February 24, 2026: Analytic Partners, the leader in Commercial Analytics, today released Five Forces Shaping Marketing Budget Decisions in 2026. Grounded in a verified sample of 455 senior decision-makers at enterprise-level ($1B+) advertisers, the report sets the standard for enterprise-wide decisioning by revealing how top brands are moving beyond "more data" toward faster, context-rich commercial growth. This preview report offers an exclusive look at key trends ahead of the full 2026 State of Commercial Decisioning Survey, launching later this year. The early findings provide credible, decision-ready evidence that enables marketing leaders to influence high-impact commercial outcomes across the enterprise. "For more than 25 years, we've partnered with the world's leading advertisers and have seen a consistent pattern: brands that embed analytics into how decisions actually get made see five times more growth, act with greater confidence, and adapt more effectively to change," said Nancy Smith, President and CEO of Analytic Partners. "These early findings from our 2026 State of Commercial Decisioning Survey reinforce what experience has long shown us - when leaders have a clear, context-rich source of truth, they can stop defending their budgets and start evolving their strategies to drive enterprise-wide value and long-term growth." These findings independently validate what Analytic Partners has observed for decades through ROI Genome(R), the company's proprietary intelligence layer built on insights from 1,000+ brands across 50+ countries and 100s of billions in spend. Unlock Growth with Analytic Partners ROI Genome(R) Insights, launched earlier this year, is a comprehensive guide for modern marketers building and evolving successful measurement programs. * Marketing Mix Modeling / Commercial Analytics emerge as the "source of truth": Econometric frameworks are now the foundation for high-stakes budget allocation, pricing, and promotion decisions. * Data remains a key limiter: Despite advances, data fragmentation and privacy constraints hinder marketing investment agility. The solution isn't just more data - it's smarter, context-rich decisioning. * External factors are critical: Leading advertisers cite the need for analytics that reflect real-world market conditions, not just internal metrics. Context is king in 2026. "In an increasingly noisy measurement landscape, senior decision-makers continue to return to a trusted anchor: econometric approaches like Commercial Analytics are a 'source of truth' for major budget decisions," said Jason McNellis, Vice President, Commercial Analytics Ambassador at Analytic Partners. "This is not a casual pulse check. It's a rigorous view into how senior leaders make high-stakes budget decisions, based on 455 executives and a verified sample designed to protect privacy while ensuring respondent authenticity." The full 2026 State of Commercial Decisioning Survey, launching later this year, will deliver a comprehensive, data-driven view into how leading organizations are modernizing their decision frameworks and maximizing marketing ROI in a rapidly changing environment. Be among the first to receive the full 2026 State of Commercial Decisioning Survey! Register now for early access and exclusive insights. About Analytic Partners. Analytic Partners provides marketing measurement and Commercial Analytics to Fortune 500 brands worldwide. Analytic Partners, Inc. provide adaptive solutions that deepen business understanding and enable right-time planning and optimization - for marketing and beyond. Analytic Partners, Inc. turn data into expertise so its customers can create powerful connections with their customers and achieve commercial success. For more information, visit analyticpartners.com. For press inquiries and further information, please contact: Jonathan Sanchez, Vice President of Marketing, Analytic Partners [email protected].