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Humana’s CenterWell healthcare services business Tuesday said it would expand beyond its traditional. More home-delivery pharmacy services business and will begin filling and shipping orders for the popular GLP-1 weight loss drug Wegovy that are prescribed through three telehealth companies: Hims & Hers Health, Inc., LifeMD and Ro. In this photo are images of Novo Nordisk's Wegovy, an injectable prescription weight loss medicine that has helped people with obesity. (Photo by: Michael Siluk/UCG/Universal Images Group via Getty Images) UCG/Universal Images Group via Getty ImagesHumana is the latest health insurer to expand into the fast-growing and lucrative business of direct-to-patient specialty pharmacy as demand grows for popular GLP-1 weight loss drugs.Humana’s CenterWell healthcare services business Tuesday said it would expand beyond its traditional home-delivery pharmacy services business and will begin filling and shipping orders for the popular GLP-1 weight loss drug Wegovy that are prescribed through three telehealth companies: Hims & Hers Health, Inc., LifeMD and Ro.The partnership was disclosed by Humana and Novo Nordisk that CenterWell Pharmacy will be its fulfillment partner for NovoCare, a pharmacy the drug maker launched a month ago to provide ”direct-to-patient, convenient home shipments of all dose strengths of Wegovy at a reduced cost of $499 per month for cash-paying patients,” Novo Nordisk said last month.CenterWell pharmacy’s partnership with Novo Nordisk is directed at cash-paying consumers, or what the industry calls “self-pay” patients, who don’t have health insurance coverage for anti-obesity drugs, which are dropping in price but even with discounts cost several hundred dollars an injection.“Under the arrangement, CenterWell is helping consumers benefit from reduced cost and convenient access to safe and effective brand-name medications,” CenterWell pharmacy senior vice president Guillermo Sollberger said in a statement released during the annual at Asembia ASX25, which draws more than 8,000 companies tied to the specialty pharmacy industry this week to Las Vegas.The partnership also comes in the wake of the Trump White House’s decision earlier this month to scrap a Biden administration proposal to have Medicare health plans for seniors and Medicaid insurance for low-income Americans cover weight loss drugs such as Novo Nordisk’s Wegovy.CenterWell and Novo Nordisk see “direct-to-patient” partnerships as a way to expand access to those without health insurance coverage for certain prescriptions. Novocare follows a similar effort launched last year called LillyDirect, a direct-to-patient effort from Eli Lilly, maker of the GLP-1 drug Zepbound.“NovoCare Pharmacy is a direct-to-patient delivery option that offers cash-paying patients the GLP-1 medication, Wegovy, at a reduced cost of $499 per month,” Sollberger said. “Under the arrangement, CenterWell is helping consumers benefit from reduced cost and convenient access to safe and effective brand-name medications.”It’s the latest health insurer to expand deeper into specialty pharmacy.Already, UnitedHealth Group’s OptumRx and CVS Health, which owns the health insurer Aetna, have expanded more into specialty pharmacy

More than 70% of employers and health plans expect affordability of gene therapy for their health. More plan members and workers will be a “moderate or major challenge” over the next 2 to 3 years, a new report released April 28 by Pharmaceutical Strategies Group (PSG) says. gettyCell and gene therapies are breaking ground as life-saving treatments, but their six- and seven-figure price tags are an increasing worry for employers and healths, according to a new analysis.More than 70% of employers and health plans expect affordability of gene therapy for their health plan members and workers will be a “moderate or major challenge” over the next 2 to 3 years, according to a report released Monday at Asembia ASX25 in Las Vegas by Pharmaceutical Strategies Group (PSG). The analysis was based on responses from more than 230 health benefits executives from health plans, employers and unions.The report comes with up to a dozen new cell and gene therapies expected to launch on the U.S. market this year, PSG’s report said. Such therapies, which can “prevent or treat a disease by adding, replacing, or turning off genes,” come with high prices such as $475,000 for a treatment for acute lymphoblastic leukemia or more than $3 million for a treatment for hemophilia B.Yet despite the headline-grabbing costs of some of these new treatments, those picking up the tab for the bulk of the costs aren’t prepared for potential expenses to their budgets for healthcare.Even though 73% of plans expect cell and gene therapies to “pose a moderate or major financial challenge in the next 2–3 years, most express low confidence in their understanding of the financial impact,” PSG said in a statement accompanying its report

NEW YORK, May 1, 2024 /PRNewswire/ -- Vendelux has been named in the Forrester Best Practice Report "Reimagine B2B Events With AI". The recent report references 12 vendors offering AI-powered event capabilities.Vendelux Enables Data-Driven Event MarketingEvents are often the single biggest line item in a B2B marketing budget, yet nearly every aspect of event marketing planning and impact measurement is opaque."Ask any B2B CMO how they find and select the events they invest in, how they know who is going to be there, how they coordinate with sales, and what their ROI is. Most often you are led to a manual spreadsheet with incomplete data. It's shocking that, in an era of data-driven marketing strategies and tech-enabled CMOs, multi-million dollar budget decisions are still being determined via guesswork. Vendelux is the first AI-powered event intelligence platform that enables any enterprise customer to plan, execute, and systematically evaluate their event strategy," said Alex Reynolds, Vendelux CEO.Pre-Event Phase Critical for Success"Event success is largely determined during the pre-event phase," notes the Forrester report. Marketers must identify the right audience and engage them with customized, engaging communications