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Penske Media

Owns and operates diversified media brands

Marketing Manager - Presale Strategy

Brand & Creative MarketingPosted on Nov 11
Full-timeNew York, NY, USA$76k - $82k

About the Job

Requirements

  • At least 3–4 years of experience in a creative or marketing strategy role.
  • Experience responding to requests for proposals or developing client-facing materials and business proposals.
  • Strong knowledge of Keynote and proficient presentation-design skills.
  • Strong creative-writing skills.
  • Ability to work at a fast pace and manage multiple projects simultaneously.
  • Ability to work collaboratively and communicate verbally effectively.
  • Interest in music, entertainment, and pop culture, with awareness of current industry trends.

Responsibilities

  • Communicate Billboard’s strategic offerings and brand ethos through visually impactful presentations and client-facing materials.
  • Work with internal teams, including sales, branded content, and editorial, to ideate strategic and integrated offerings for brand partners across consumer categories and verticals.
  • Tailor Billboard offerings and strategic concepts to meet client needs and key performance indicators.
  • Manage a production-and-loss budget throughout the pre-sale process to ensure offerings are profitable before sale.
  • Gather audience research and industry insights to formulate data-based recommendations.
  • Assist the sales team with client pitches, external communications, and feedback.
  • Develop expert knowledge of the Billboard brand, including its editorial content, event tentpoles, and offerings.
  • Collaborate with post-sale teams to understand program outcomes and create case study materials.

About the Company

Penske Media

Owns and operates diversified media brands

Penske Media functions as a media company that owns and operates a group of influential entertainment- and culture-focused brands. Its approach is to acquire established, legacy publications—often in niches like film, fashion, music, and events—and digitalize and grow them while preserving their identities. The company’s portfolio includes Variety, The Hollywood Reporter, Billboard, Women’s Wear Daily, Rolling Stone, and a stake in SXSW, among others, which it uses to shape conversations across entertainment, music, and fashion. Unlike some peers, PMC tends to build a portfolio by curating and modernizing existing brands rather than creating new ones from scratch, keeping each brand’s audience while expanding its digital reach and cross-brand opportunities. The goal is to become a leading curator and amplifier of cultural content across multiple media formats, leveraging scale and brand trust to guide audiences and influence trends.

Company size
201-500
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$235M
Headquarters
Los Angeles, CA
Founded
2003

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