Product Marketing Director

Director, Product Marketing Overview

Incident IQ is looking for a Director of Product Marketing to lead and evolve the product marketing function at a pivotal moment for the company. Reporting directly to the Chief Marketing Officer and managing a team of three product marketers, this leader will own how iiQ brings products to market, tells its competitive story, and shows up in front of customers, influencers and the industry.

This role sits at the intersection of product, sales and marketing. The right person is a strategic storyteller, a trusted cross-functional partner, and a player-coach who can both set the direction and roll up their sleeves. iiQ is at an inflection point as we evolve our platform to meet the next generation of K-12 operational needs, including a major investment in AI-powered workflows. The Director of Product Marketing will play a central role in shaping that narrative and bringing it to life across every customer and market-facing touchpoint. 

Director, Product Marketing Responsibilities

Messaging & Positioning

• Own the end-to-end messaging architecture for iiQ, from the corporate narrative down to individual product messaging houses.
• Lead the evolution of iiQ's story as we move toward our next chapter of platform positioning, in close partnership with the CEO, CMO and Product leadership.
• Sharpen positioning for our Enterprise IT tier, Facilities, and other product lines to win in our highest-priority segments. 
• Ensure every customer-facing asset, from website to sales deck to launch collateral, reflects a clear, consistent and compelling voice.

Product Launches & Go-to-Market

• Establish and roll out a repeatable product launch methodology in partnership with Product Management, setting the standard for how we bring products to market at iiQ.
• Lead GTM strategy for new product launches, major releases, and AI-forward capabilities across the iiQ platform.
• Take over leadership of iiQ AI go-to-market, including messaging, launch planning, and customer rollout.
• Partner closely with Sales and Product Enablement to equip the field with the tools, training and talk tracks they need to sell with confidence.

Competitive & Market Intelligence

• Build and lead a competitive intelligence function that gives Sales, Product, and leadership a clear view of the market, our competitors and where we win and lose.
• Own customer and market research initiatives that inform positioning, packaging and roadmap decisions.
• Translate research and competitive insight into action: playbooks, battle cards, and strategic recommendations that move the business.

Pricing & Packaging Partnership

• Partner with RevOps and Product to shape pricing and packaging strategy, bringing the voice of the customer and the competitive lens into every decision.
• Own the go-to-market side of packaging decisions: naming, positioning, and how we communicate value to the market.

Industry Relations

• Build and manage iiQ’s analyst relations program, in partnership with corporate marketing, developing relationships with key industry influencers covering K-12 ed-tech, ITSM and adjacent categories.
• Represent iiQ in analyst briefings, reports, and industry research to elevate our visibility and credibility in the market.

Team Leadership

• Lead and develop a team of three product marketers, each of whom currently owns a set of iiQ product lines.
• Evolve the team structure and ways of working to deliver horizontal strength across messaging, launches, and competitive, while preserving product-line depth.
• Model a high-performing team culture grounded in a growth mindset, a bias for action, clear and kind communication and a shared commitment to the mission.

Director, Product Marketing Requirements

• Experience: 10 to 15 years of product marketing experience in B2B SaaS, with at least 3 years leading and developing product marketing teams. Experience in ed-tech, ITSM or platform businesses is a plus.
• Strategic Leadership: You are a strategic thinker who can shape a company narrative, sharpen product positioning, and translate both into work that moves the business. You know how to balance the big picture with the practical, and how to lead through ambiguity without losing momentum.
• Cross-Functional Partnership: You build trust across product, sales, customer success, the executive team and the marketing team. You know how to influence without authority, partner productively with strong leaders and align people around a shared direction.
• Launch Rigor: You have stood up product launch processes from the ground up. You know what great looks like and can tailor it to iiQ’s stage and pace.
• Player-Coach: You lead a team and still know how to roll up your sleeves when it matters. You are as comfortable setting strategy as you are editing a deck the night before an important meeting.
• Growth Mindset: You are a shaper, not a taker. You bring solutions, not just problems. You move fast with 70% of the information, course-correct quickly and help your team do the same.
• Communication Skills: Exceptional written and verbal communication skills are a must. You can write a message house one day and brief the CEO the next.
• AI Fluency: Comfort with AI as both a product category and a tool for how modern marketing teams work. You are energized by the opportunity to shape iiQ’s AI narrative for the market.
• K-12 Interest: A genuine interest in K-12 education or education technology is a plus.