Binance

Runs a global cryptocurrency trading exchange

Growth Marketing Lead

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeRemote in AustraliaNo salary listed

About the Job

Requirements

8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries.
Proven track record in brand marketing and integrated campaigns, not just performance marketing.
Experience working with global brands and adapting them for local markets.
Strong agency management experience across creative, media, and public relations.
Strong brand judgment, including understanding tone, narrative, and long-term brand equity.
Strong strategic thinking and the ability to structure complex problems clearly.
Comfort owning messaging in sensitive or regulated contexts.
Ability to operate independently while aligning with global frameworks.
Strong communication skills and confidence presenting to senior stakeholders.

Responsibilities

Own and evolve Binance Australia’s brand strategy, aligning with global brand standards while localizing for the Australian market.
Translate complex crypto concepts into clear, credible, and consumer-friendly messaging.
Act as brand guardian across above-the-line, below-the-line, digital, partnerships, community, events, and content channels.
Lead end-to-end planning and execution of integrated brand, product, education, and partnership campaigns.
Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels.
Ensure campaigns balance brand building with measurable growth outcomes.
Serve as the key marketing lead for Australia, applying understanding of local consumer behavior, media landscape, and cultural nuances.
Partner with public relations, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready.
Manage local media, creative, and production agencies and partners.
Work closely with global marketing, regional leadership, product, and communications teams.
Articulate local needs and feedback to global stakeholders.
Collaborate with partnerships and community teams to amplify brand presence.
Track and report brand health metrics, including awareness, consideration, and trust, alongside campaign key performance indicators.
Use insights to refine messaging, channels, and investment strategy.
Balance long-term brand equity with short-term performance goals.
Operate with structure and execution focus while working independently within global frameworks.

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.

About the Role
We are looking for a Senior Marketing Manager to lead brand-led growth for Binance Australia. This role sits at the intersection of brand strategy, integrated campaigns, and localized execution, ensuring Binance’s global brand is translated into a trusted, culturally relevant presence in the Australian market.You will own brand consistency, narrative, and campaign excellence, while working closely with global marketing, product, PR, compliance, and local partners. This is a senior, hands-on role requiring strong judgment, structure, and maturity in a regulated financial environment.

Key Responsibilities

Brand Strategy & Positioning

Own and evolve Binance Australia’s brand strategy, ensuring alignment with global brand standards while localizing for the Australian market

Translate complex crypto concepts into clear, credible, and consumer-friendly messaging

Act as brand guardian across all channels (ATL, BTL, digital, partnerships, community, events, content)

Integrated Marketing Campaigns

Lead end-to-end planning and execution of integrated campaigns (brand, product, education, partnerships)

Develop campaign narratives, creative briefs, and go-to-market plans across paid, owned, and earned channels

Ensure campaigns balance brand building + measurable growth outcomes

Local Market Leadership

Be the key marketing lead for Australia, with strong understanding of local consumer behavior, media landscape, and cultural nuances

Partner with PR, legal, and compliance teams to ensure messaging is accurate, responsible, and regulator-ready

Manage local agencies and creative partners (media, creative, production)

Stakeholder & Cross-Functional Collaboration

Work closely with global marketing, regional leadership, product, and comms teams

Clearly articulate local needs and feedback to global stakeholders

Collaborate with partnerships and community teams to amplify brand presence

Performance & Brand Health

Track and report on brand health metrics (awareness, consideration, trust) alongside campaign KPIs

Use insights to refine messaging, channels, and investment strategy

Balance long-term brand equity with short-term performance goals

Requirements

8–12+ years of marketing experience, ideally in financial services, fintech, crypto, technology, or regulated industries

Proven track record in brand marketing and integrated campaigns, not just performance marketing

Experience working with global brands and adapting them for local markets

Strong agency management experience (creative, media, PR)

Excellent brand judgment – understands tone, narrative, and long-term equity

Strong strategic thinking with the ability to structure complex problems clearly

Comfortable owning messaging in sensitive or regulated contexts

Execution & LeadershipHighly self-motivated, structured, and execution-oriented

Able to operate independently while aligning with global frameworks

Strong communication skills – confident presenting to senior stakeholders

Why Binance

Shape the future of finance
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the Company

Binance

Runs a global cryptocurrency trading exchange

Binance runs a cryptocurrency exchange for individual traders and institutions, with markets for buying digital assets outright and trading contracts tied to their prices. Its platform combines spot trading with margin, futures, and options tools, letting users manage several trading strategies through a single account. Customers also buy crypto using supported payment methods, track market prices, and manage portfolios through its website and mobile app. Binance earns trading fees, with rates based on trading volume, account tier, and the type of transaction, and runs research and education services for people learning about digital assets. The business launched in July 2017.

Company size: 5,001-10,000
Company stage: Growth Equity (Venture Capital)
Total funding: $2B
Headquarters: Decentralised
Founded: 2017

Recently Posted Jobs

Explore more opportunities at Binance

See more jobs