Vice President of Strategic Partnerships & Market Development
About the job
- Significant experience in post-acute care, skilled nursing, healthcare business development, hospital relations, clinical liaison work, or a comparable healthcare growth role.
- Demonstrated success developing hospital and physician relationships and generating measurable referral or revenue growth.
- Strong understanding of the post-acute continuum, hospital discharge process, and skilled nursing patient populations.
- Ability to communicate credibly with executive and clinical healthcare audiences.
- Strong analytical ability with experience using healthcare market and referral data to drive account strategy.
- Strong executive presence combined with a highly proactive, hands-on approach to business development.
- Ability to independently manage and develop a statewide Connecticut market.
- Develop and grow executive-level relationships with hospitals, health systems, and other strategic healthcare partners throughout Connecticut.
- Build relationships beyond traditional case management, including hospital leadership, clinical and service-line leaders, population health leaders, and other key decision-makers.
- Identify and develop new hospital accounts, referral channels, preferred-provider opportunities, strategic partnerships, and pilot programs.
- Develop physician and physician-group relationships aligned with National’s clinical programs and priority patient populations.
- Identify difficult-to-place patient populations, referral barriers, and unmet clinical needs within hospital accounts.
- Partner with National’s Clinical and Operations teams to evaluate and develop programs, pathways, and capabilities that respond to identified market needs.
- Utilize Trella Health, referral data, and market intelligence to identify market share, referral leakage, physician relationships, and account-growth opportunities.
- Develop and execute strategic growth plans for priority hospitals, physicians, and service lines.
- Maintain direct ownership of key opportunities from initial development through implementation and measurable referral growth.
- Work alongside Regional Operators and Regional Directors of Business Development to align statewide and regional growth priorities.
- Monitor competitive activity and emerging market needs and communicate actionable opportunities to National leadership.
- Represent National with senior hospital, physician, and healthcare leadership throughout Connecticut.
- Experience with Trella Health or similar healthcare market-intelligence platforms is strongly preferred.
- A bachelor's degree is preferred.
- A clinical background and/or LPN or RN licensure is preferred, but not required for candidates with significant post-acute knowledge and demonstrated healthcare business-development success.
About the company
National Health Care Associates runs a network of skilled nursing and assisted living centers in the Northeast, providing post-acute rehabilitation and long-term care. Its services include inpatient rehabilitation, ongoing skilled nursing care, and supportive assisted living to patients after hospital stays or who need long-term living arrangements. The care model relies on in-facility teams delivering therapies (such as physical, occupational, and speech therapy), medical oversight, and personalized care plans to help residents recover and maintain independence. The company differentiates itself through a 35-year track record focused on high-quality care, strong customer service, and a nurturing environment designed to help guests become better, brighter, and stronger versions of themselves. Its clear goal is to improve residents’ health, functional outcomes, and quality of life while providing compassionate, reliable support in a stable network of facilities.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Hempstead, New York
Founded
1984
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Simplify's Take
What believers are saying
- NHCA's 2026-08-25 website still shows broad geographic coverage and operating scale.
- Post-acute demand supports center utilization as seniors need rehab-to-long-term-care transitions.
- Its multi-state footprint reduces dependence on any single facility, payer, or local market.
What critics are saying
- NHCA's private status limits public transparency on staffing, margins, and occupancy.
- A 2026 DOJ health-care fraud crackdown increases billing-compliance scrutiny across nursing homes.
- Any Medicaid rate pressure in 2026 would hit NHCA's Northeast centers quickly and directly.
What makes National Health Care Associates unique
- NHCA runs 47 Northeast centers, per its 2026-09-01 locations page.
- Its continuum spans rehab, long-term care, assisted living, and memory care.
- The NHCA brand emphasizes local center identity across Connecticut, Maine, Massachusetts, New Hampshire, New York, Vermont.
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Benefits
- Training Programs
- Mentorship Program
- Professional Development Budget