Full-Time

Vice President of Strategic Partnerships & Market Development

Posted on 9/8/2026

Deadline 1/4/27
National Health Care Associates

National Health Care Associates

201-500 employees

Post-acute rehabilitation and long-term care network

No salary listed

Wethersfield, CT, USA

In Person

Primary residence must be in Connecticut or within daily commuting distance of Connecticut.

Bachelor's

Category
Sales & Account Management (1)

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Requirements
  • Significant experience in post-acute care, skilled nursing, healthcare business development, hospital relations, clinical liaison work, or a comparable healthcare growth role.
  • Demonstrated success developing hospital and physician relationships and generating measurable referral or revenue growth.
  • Strong understanding of the post-acute continuum, hospital discharge process, and skilled nursing patient populations.
  • Ability to communicate credibly with executive and clinical healthcare audiences.
  • Strong analytical ability with experience using healthcare market and referral data to drive account strategy.
  • Strong executive presence combined with a highly proactive, hands-on approach to business development.
  • Ability to independently manage and develop a statewide Connecticut market.
Responsibilities
  • Develop and grow executive-level relationships with hospitals, health systems, and other strategic healthcare partners throughout Connecticut.
  • Build relationships beyond traditional case management, including hospital leadership, clinical and service-line leaders, population health leaders, and other key decision-makers.
  • Identify and develop new hospital accounts, referral channels, preferred-provider opportunities, strategic partnerships, and pilot programs.
  • Develop physician and physician-group relationships aligned with National’s clinical programs and priority patient populations.
  • Identify difficult-to-place patient populations, referral barriers, and unmet clinical needs within hospital accounts.
  • Partner with National’s Clinical and Operations teams to evaluate and develop programs, pathways, and capabilities that respond to identified market needs.
  • Utilize Trella Health, referral data, and market intelligence to identify market share, referral leakage, physician relationships, and account-growth opportunities.
  • Develop and execute strategic growth plans for priority hospitals, physicians, and service lines.
  • Maintain direct ownership of key opportunities from initial development through implementation and measurable referral growth.
  • Work alongside Regional Operators and Regional Directors of Business Development to align statewide and regional growth priorities.
  • Monitor competitive activity and emerging market needs and communicate actionable opportunities to National leadership.
  • Represent National with senior hospital, physician, and healthcare leadership throughout Connecticut.
Desired Qualifications
  • Experience with Trella Health or similar healthcare market-intelligence platforms is strongly preferred.
  • A bachelor's degree is preferred.
  • A clinical background and/or LPN or RN licensure is preferred, but not required for candidates with significant post-acute knowledge and demonstrated healthcare business-development success.
National Health Care Associates

National Health Care Associates

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National Health Care Associates runs a network of skilled nursing and assisted living centers in the Northeast, providing post-acute rehabilitation and long-term care. Its services include inpatient rehabilitation, ongoing skilled nursing care, and supportive assisted living to patients after hospital stays or who need long-term living arrangements. The care model relies on in-facility teams delivering therapies (such as physical, occupational, and speech therapy), medical oversight, and personalized care plans to help residents recover and maintain independence. The company differentiates itself through a 35-year track record focused on high-quality care, strong customer service, and a nurturing environment designed to help guests become better, brighter, and stronger versions of themselves. Its clear goal is to improve residents’ health, functional outcomes, and quality of life while providing compassionate, reliable support in a stable network of facilities.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Hempstead, New York

Founded

1984

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Simplify Jobs

Simplify's Take

What believers are saying

  • June 2026 UConn Health partnership should funnel more referrals into Connecticut centers.
  • NHCA expanded beyond 45 locations, strengthening scale and regional purchasing leverage.
  • Great Place to Work certification helps recruiting in a brutally tight labor market.

What critics are saying

  • ProPublica logged 2026 immediate-jeopardy deficiencies at Sharon Center and others.
  • CMS shows two NHCA homes with delayed inspections, inviting penalties and reputational damage.
  • Persistent staffing shortages and Medicaid pressure can trap NHCA in a quality-decline spiral.

What makes National Health Care Associates unique

  • Family-owned NHCA operates 45 Northeast centers across six states, per June 2026.
  • June 22, 2026 UConn Health selected three NHCA centers for post-acute network.
  • April 1, 2026 Great Place to Work certification signals stronger employee culture.

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Benefits

Training Programs

Mentorship Program

Professional Development Budget

Company News

PRLog
Apr 1st, 2025
Riverside Health And Rehabilitation Center Hosts Ribbon Cutting Ceremony For New Pulmonary Ventilator Unit

Riverside Health and Rehabilitation Center Hosts Ribbon Cutting Ceremony for New Pulmonary Ventilator Unit One of three skilled nursing ventilator units in Connecticut, vent unit designed to maximize functional abilities of individuals living with pulmonary disorders By: National Health Care Associates Cutting The Ribbon And Making History At Riverside EAST HARTFORD, Conn. - April 1, 2025 - PRLog -- Riverside Health and Rehabilitation Center (Riverside), an affiliate of National Health Care Associates (NHCA), is excited to announce the official opening of its new Pulmonary Ventilator Unit. A ribbon-cutting ceremony was held on March 20 at the facility, marking a significant milestone in the center's commitment to enhancing care for patients with respiratory conditions.Riverside's Pulmonary Ventilator Unit is designed to provide advanced respiratory support for patients requiring long-term ventilator therapy. This state-of-the- art unit is equipped with modern ventilators, a trained staff, and a multidisciplinary team dedicated to ensuring the best possible outcomes for patients with chronic pulmonary conditions, including respiratory failure. One of only three skilled nursing ventilator units in Connecticut, Riverside can accommodate up to 20 individuals with pulmonary disorders in private, dedicated ventilator rooms.The unit is co-directed by Drs. Patrick Troy and Michael Perkins, both specialists in pulmonary, critical care, and sleep medicine affiliated with Hartford Healthcare