Made4net

Global supply chain execution software provider

Email Marketing Specialist

Growth MarketingUpdated on Nov 13

Full-timeRemote in USA$80k /yr

About the Job

Requirements

A bachelor's degree is required.
At least 5 years of experience in email marketing and marketing automation, including hands-on experience with HubSpot.
Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.
Experience building drip campaigns, automated nurture programs, and conditional branching workflows.
Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices.
Experience with A/B testing, reporting, and performance optimization.
Experience coordinating multiple marketing projects simultaneously using project management tools such as Asana, Monday.com, or Smartsheet.
Ability to manage competing priorities and deadlines with strong organizational skills and attention to detail.
Strong communication skills and comfort following up with stakeholders across the team.
Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders.

Responsibilities

Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists.
Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.
Build polished, responsive emails using approved content and creative assets.
Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences.
Execute A/B tests across subject lines, email content, calls to action, audiences, and send times.
Maintain email database health, including list hygiene, suppression lists, and contact data quality relevant to email marketing.
Ensure email marketing compliance, including CAN-SPAM and GDPR, and follow deliverability best practices.
Troubleshoot execution issues and ensure emails, forms, and workflows function correctly.
Monitor and manage the general marketing inbox.
Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions.
Build and maintain HubSpot dashboards and reports to track email and automation performance.
Analyze results and identify opportunities to improve engagement and conversions.
Recommend and implement improvements to workflows, automation, personalization, and execution.
Stay current on HubSpot capabilities, platform updates, and email marketing best practices.
Coordinate assigned marketing projects and initiatives across the department.
Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current.
Follow up with team members and stakeholders to keep deliverables on schedule.
Identify bottlenecks and risks early, and help resolve execution issues to keep projects moving.
Organize project kickoffs and check-ins as needed.
Provide regular status updates on project progress, upcoming deadlines, and launches to the marketing team and leadership.

Desired Qualifications

HubSpot certifications are a plus.
Basic HTML and CSS for email are a plus.

Email Marketing Specialist

Position type: Full time; exempt
Location: Remote

Made4net is a leading provider of supply chain execution software solutions. Our innovative technology helps businesses optimize their supply chain operations, increase efficiency, and improve overall productivity. With a global presence and a commitment to excellence, Made4net is at the forefront of the industry, serving a diverse range of clients across various sectors.

Purpose of the Job:

The Email Marketing Specialist is a hybrid role with two core areas of responsibility:

Email marketing and automation. Own the hands-on execution, management, and optimization of Made4net’s email marketing and marketing automation programs in HubSpot.
Marketing project coordination. Coordinate projects across the Marketing department, keeping timelines, deliverables, and stakeholders on track.

On the email side, this individual will manage email campaigns, automated nurture and drip programs, workflows, segmentation, forms, lists, testing, deliverability, database health, and performance reporting in HubSpot. They will use approved messaging and creative asset while owning the technical build, quality assurance, deployment, and ongoing optimization of every send.

On the project side, this individual will coordinate assigned marketing projects and initiatives across the department, working closely with the respective project owners to track timelines, deliverables, dependencies, and progress.

The role splits approximately 70% email marketing and 30% project coordination. It is ideal for an experienced, highly organized, self-sufficient marketer who enjoys hands-on execution and is comfortable switching between technical platform work and cross-team coordination.

Core Duties and Responsibilities:

Email Marketing Execution & Automation (HubSpot)
- Own day-to-day email marketing execution in HubSpot, including emails, workflows, campaigns, forms, and lists.
- Build, execute, and manage segmented email campaigns, automated nurture programs, drip campaigns, and branching workflows.
- Build polished, responsive emails using approved content and creative assets.
- Set up, test, and maintain automated workflows, including enrollment criteria, branching logic, triggers, and lead nurturing sequences.
- Execute A/B tests across subject lines, email content, CTAs, audiences, and send times.
- Maintain email database health, including list hygiene, suppression lists, and contact data quality relevant to email marketing.
- Ensure email marketing compliance (e.g., CAN-SPAM, GDPR) and best practices for deliverability.
- Troubleshoot execution issues and ensure emails, forms, and workflows function correctly.
- Monitor and manage the general marketing inbox (hello@).
Email Performance & Optimization
- Monitor email performance, including deliverability, open rates, click-through rates, engagement, and conversions.
- Build and maintain HubSpot dashboards and reports to track email and automation performance.
- Analyze results and identify opportunities to improve engagement and conversions.
- Recommend and implement improvements to workflows, automation, personalization, and execution.
- Stay current on HubSpot capabilities, platform updates, and email marketing best practices.
Marketing Project Coordination
- Coordinate assigned marketing projects and initiatives across the department.
- Maintain the marketing project tracker, keeping tasks, owners, timelines, and dependencies current.
- Proactively follow up with team members and stakeholders to keep deliverables on schedule.
- Identify bottlenecks and risks early, and help resolve execution issues to keep projects moving.
- Organize project kickoffs and check-ins as needed.
- Provide regular status updates on project progress, upcoming deadlines, and launches to the marketing team and leadership.

Core Competencies:

Collaboration: Building partnerships and working collaboratively with others to meet shared objectives
Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
Cultivate Innovation: Creating new and better ways for the organization to be successful
Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

Required Qualifications:

Bachelors degree required
5+ years of experience in email marketing and marketing automation, including hands-on experience with HubSpot.
Strong knowledge of HubSpot Marketing Hub, including email, workflows, lists, segmentation, forms, and reporting.
Experience building drip campaigns, automated nurture programs, and conditional branching workflows.
Understanding of email deliverability, contact database hygiene, and email marketing compliance best practices.
Experience with A/B testing, reporting, and performance optimization.
Experience coordinating multiple marketing projects simultaneously using project management tools (e.g., Asana, Monday.com, or Smartsheet).
Excellent organizational skills and attention to detail, with the ability to manage competing priorities and deadlines.
Strong communication skills and comfort following up with stakeholders across the team.
Ability to work independently while collaborating closely with marketing, content, design, and other stakeholders.
HubSpot certifications are a plus. Basic HTML/CSS for email is a plus.

About the Company

Made4net

Global supply chain execution software provider

Made4net provides supply chain execution software that helps organizations manage inventory flow and visibility from suppliers to customers. Its modular suite includes Warehouse Management Systems (WMS) and Transport Management Systems (TMS) that can be deployed separately or together to fit business needs. The software is built on Microsoft technology and uses a Service Oriented Architecture (SOA) to easily integrate with existing IT systems. Customers license the software and pay for ongoing support and customization services. Made4net differentiates itself with flexible, modular deployment and strong integration capabilities, serving a range of clients such as third-party logistics providers, retailers, and manufacturers. The company’s goal is to enable collaborative, efficient, and scalable supply chain execution by providing an integrated, easy-to-extend logistics platform.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Teaneck Township, United States
Founded: 2004

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