Executive Director of External Relations and Marketing

Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

Requirements

The Walsh School of Foreign Service (SFS), founded in 1919, is a premier school of international relations. At Georgetown’s Washington, D.C. and Qatar campuses, SFS provides a rigorous education combining theory and practice and instills the values of service.  The School's liberal arts undergraduate program, leading to the Bachelor of Science in Foreign Service, includes a two-year required core curriculum followed by two years of multidisciplinary electives. Eight interdisciplinary graduate programs are designed to teach students to think, analyze and act with imagination, good judgment and compassion.  The vision of the School is to contribute to global peace, prosperity and human well-being by educating future generations of world leaders and expanding the knowledge, understanding and values that will inform their leadership.

The Executive Director of External Relations and Marketing will plan and direct a strategic and effective communications and external relations program for the School that increases stakeholder engagement and public interest in the School, and enhances the image of the School.  This will include overseeing the School’s communications and events team, and the external relations staff and outreach activities of the School.  The Executive Director will provide strategic leadership to the constituent academic units of the School on all matters relating to communications and external relations, with the aim of ensuring consistency and efficiency in the development and delivery of all communications and in engagement with stakeholders.  The Executive Director will develop and implement a strategic marketing campaign to increase applications to SFS undergraduate and graduate programs with particular attention to strengthening our international and under-represented applicant pool. The Executive Director will strengthen our outreach to the SFS alumni community including regular communications on campus happenings, fast-break analysis from SFS faculty in response to global issues, and specially tailored alumni events in key alumni markets. The Executive Director will work with SFS faculty to promote their research on areas of interest to the policy community. The Executive Director will have oversight for conceptualization and implementation of signature and/or stakeholder-focused events related to the School. The Executive Director will also engage University officials to include the Office of the GU President, Chairs, Deans and Directors on matters pertaining to communications, marketing, and event planning for the school.

The Executive Director will also be expected to strengthen the School’s engagement with the broader Washington, DC policy, multilateral, and business communities ensuring topical and high-profile visits from policymakers and practitioners to campus and strategic outreach on key global issues.

Reporting to the Dean, the Executive Director of External Relations and Marketing will be a member of the School's senior leadership team, participating in critical decisions and advising the Dean on important matters related to the School and the School’s role in the broader policy dialogue.  The Executive Director will play a key advisory role in developing strategies for those areas that impact the stakeholder experience.  The Executive Director supervises the School’s Director of Communications, Director of Events and Alumni Engagement, and Web Content Producer.

Minimum requirements include a Bachelor’s degree in public relations, communications, marketing, higher education administration, or related field, and at least 10 years of progressively responsible experience in communications and/or external relations, preferably in higher education, government, multilateral or policy-related institutions, including 5 years of supervisory experience (or equivalent combination of education and work experience). Master’s degree preferred. A broad and up-to-date understanding of communications and external relations strategies is expected. Knowledge of the Washington DC institutional landscape is desirable.

The successful candidate will have exceptional writing and presentational skills as well as demonstrated ability to organize teams to achieve results, and the ability to quickly garner credibility and develop and maintain relationships with a wide variety of internal and external stakeholders. A high level of organizational competence and effective time management is expected. 

This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University.  Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff and AAP positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:

$103,723.00 - $202,778.93

Compensation is determined by a number of factors including, but not limited to, the candidate’s individual qualifications, experience, education, skills, and certifications, as well as the University’s business needs and external factors.

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Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

Need Assistance:

If you are a qualified individual with a disability and need a reasonable accommodations for any part of the application and hiring process, please visit the Office for Equal Opportunity Compliance website for general information about requesting accommodations, as well as information about requesting accommodations specifically for applicants. You also can also contact the Office for Equal Opportunity Compliance at (202) 687-4798 or [email protected].

Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

GU is an Equal Opportunity Employer. All qualified applicants are encouraged to apply, and will receive consideration for employment without regard to age, citizenship, color, disability, family responsibilities, gender identity and expression, genetic information, marital status, matriculation, national origin, race, religion, personal appearance, political affiliation, sex, sexual orientation, veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.