Web3 Product Marketing Manager

At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.

We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.

About the role

We’re hiring a Web3 Product Marketing Manager to shape how a prediction protocol built for real-time markets shows up in the world. You’ll sit at the centre of product, growth, comms and community, turning a technically ambitious product into a story that traders, builders and partners can quickly understand.

This is a hands-on role for someone who likes building from scratch. You’ll own the narrative, lead launches, and run the experiments that help turn a prediction protocol into a category-defining product. The team is small, decisions are fast, and the work gets into market quickly.

What you’ll be doing

• You’ll shape the positioning, launches and growth activity that help a prediction protocol stand out and gain traction.

• Own the positioning and messaging for the prediction protocol end to end, including what it is, who it’s for, why it matters and what makes it different

• Turn complex product strengths into clear, credible narratives for traders, builders and partners

• Lead go-to-market for major launches, product milestones, partner activations and incentive-led moments

• Define and run the marketing roadmap in partnership with product and community leads, making sure launches, campaigns and content build on each other

• Grow the audience through always-on programmes that expand the qualified builder base

• Run customer and market research with traders, builders and KOLs, and feed those insights back into product, pricing and creative

• Brief and create content that earns attention in Web3, from launch threads and research-led content to explainer assets, dashboards, KOL kits and conference materials

• Partner with comms on press, podcasts and thought leadership that reach the audiences that matter most

What we’re looking for

• Strong experience in product marketing or a closely related role, including hands-on prediction markets/protocol experience

• Strong understanding of crypto products and onchain user experience, with enough fluency to market credibly to Web3-native audiences

• A track record of owning launches end to end, from initial positioning through to measurable post-launch impact

• Strong narrative instincts and the ability to turn complex product detail into clear, compelling messaging

• Confidence working with data and using performance insights to shape campaigns and priorities

• A hands-on, operator mindset with a bias towards shipping and a high tolerance for ambiguity

Apply if you want to help shape how a new prediction protocol is positioned, launched and adopted.

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