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FoundryCo

Global tech media powering data-driven advertising

Growth Marketing Specialist

Growth MarketingConfirmed live in the last 24 hours
Part-timeBoston, MA, USA$70k - $90k /yrIn-person

About the Job

Requirements

  • Two to four years of experience in B2B marketing, with hands-on experience in campaign execution, demand generation, or growth marketing.
  • Strong proficiency in HubSpot, including email, landing pages, forms, lists, workflows, and reporting.
  • Ability to craft compelling email, social, and advertising copy and adapt tone for different audiences and channels.
  • Experience supporting or promoting virtual or in-person events, focused on driving sponsorships.
  • Working knowledge of paid advertising platforms such as LinkedIn Ads and Google Ads, and campaign analytics.
  • Ability to manage multiple deadlines independently with strong organization and attention to detail.
  • Analytical approach to testing and performance optimization.
  • Ability to collaborate cross-functionally and ramp up quickly in a temporary capacity.

Responsibilities

  • Execute event campaign strategy across email, social, paid, and web channels, ensuring campaigns launch on time and align with global messaging and goals.
  • Build, schedule, and manage event email programs in HubSpot, including invitations, reminders, and post-event nurture, as well as landing pages, forms, lists, and workflows.
  • Write clear, engaging, on-brand copy for email, social, and ads to drive sponsor bookings.
  • Consult on and help manage paid social and search campaigns that support event promotion, monitor spend, and optimize for lead quality and volume.
  • Coordinate event promotion timelines and campaign calendars with Marketing, Sales, and Events teams.
  • Partner with Marketing Operations to ensure accurate lead capture, list segmentation, routing, and attribution for event campaigns.
  • Track, analyze, and report on campaign performance, including open rates, click-throughs, registrations, attendance, and pipeline influence, and use insights to test and optimize.
  • Maintain documentation, templates, and handoff notes to ensure a smooth transition at the start and end of the coverage period.

Desired Qualifications

  • Experience in the technology or SaaS industry is highly preferred.

About the Company

FoundryCo

Global tech media powering data-driven advertising

FoundryCo operates a family of tech-media brands (CIO, CSO, Computerworld, PCWorld, TechCrunch, Cheddar) that engage technology professionals through editorial content, events, and awards. It collects consented audience data from its ecosystem and uses it to power advertising, demand generation, custom content, and event programs. Its edge comes from six decades of trusted relationships with specialized tech buyers across multiple brands, plus a unified ecosystem that combines editorial, events, and data-driven solutions. Its goal is to help brands reach technology buyers at every stage of the buying journey through data-informed marketing, content, and events.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Needham, MA
Founded
2006

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