Full-Time
Sales Director
Posted on 1/16/2025
Later
1,001-5,000 employees
Social media management and influencer marketing tools
Compensation Overview
$250kAnnually
Senior
Vancouver, WA, USA
- 5+ years of experience selling SaaS
- Experience in Influencer Marketing, Social Media, and Affiliate Marketing is strongly preferred
- Experience building a pipeline and closing business
- Experience leading customers through the purchase process from lead to customer
- An analytical, data-driven, and creative approach to problem-solving
- An ability to learn quickly and adapt
- A self-starter, with the confidence to work independently when necessary
- Excellent communication, writing and organizational skills
- Attention to detail, drive to achieve goals, and the ability to collaborate with cross-functional team
- Be responsible for identifying, prospecting, and qualifying potential customers
- Identify customer needs and pain points and effectively prescribe solutions among the Later product & services offering
- Position the value of Later's software and influencer marketing to enterprise brands
- Demo Later's platform to prospects and creating proposals
- Negotiate and close net new business
- Keep an accurate sales pipeline and contribute to team development
- Partner with our Marketing, Services, and Customer Success departments to provide a cohesive experience for potential and current customers
- Bring new ideas and innovative solutions to help advance the sales team and the entire company
- Design and deliver prospect proposals
- Experience in Influencer Marketing, Social Media, and Affiliate Marketing is strongly preferred
- Proactive and results-driven
- Strategic and forward-thinking
- Curiosity fuels success
- Adaptable and resourceful
- Bringing positivity and resilience to challenges
- Leading with emotional intelligence
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer campaign management; Later Social Media Management, a tool for planning and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring consistent updates and support. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable returns from their social media activities.
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$3.7M
Headquarters
Vancouver, Canada
Founded
2014
Simplify's Take
What believers are saying
- AI-enhanced search optimizes influencer discovery and ROI for brands.
- Social commerce trends offer new monetization opportunities for creators.
- Later's partnerships with major social platforms expand its market reach.
What critics are saying
- Linktree's growth may overshadow Later's Link in Bio tool.
- Integration of Mavely could distract from core offerings.
- Instagram's video shift may require adaptation of Later's tools.
What makes Later unique
- Later combines influencer marketing and social media management in a unified platform.
- The company offers AI-powered social listening tools for actionable insights.
- Later's acquisition of Mavely enhances its social commerce capabilities.
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Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Company News
Later, an influencer marketing and social media management software firm, is acquiring social influencer app Mavely for $250 million.That’s a big amount in the relatively new social commerce industry. This acquisition accelerates Later’s ability to deliver full-funnel impact and measurable return-on-investment (ROI) for marketers while enabling creators to maximize their earnings through social commerce. Later is a leader in enterprise influencer marketing and social media management software and services trusted by brands like YouTube, ESPN, Kylie Cosmetics and more. And Mavely is an app for the everyday influencer who wants to earn income through commissions on the sales they drive for brands and retailers. In the first half of 2024, Mavely paid out over $16 million in commissions, campaign fees and other earnings to its more than 85,000 creators. “Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together,” said Scott Sutton, CEO of Later, in an email to GamesBeat. “Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...
Today's announcement accelerates the company's strategy of becoming the top Social Revenue Platform™ for brands and creators.BOSTON, Aug. 20, 2024 /PRNewswire/ -- Later , a social media management and influencer marketing leader, releases its newest product offering today: an industry-leading social listening tool. The release moves the company upmarket in its transition to the first-ever Social Revenue Platform™ - a single influencer and social media ecosystem for brands and creators.The new product from Later pairs the company's time-saving social media management solution with an AI-powered social listening tool that gives marketers actionable social intelligence data to inform content strategy, measure campaign performance, and monitor brand health. It also works alongside Later's influencer marketing solution by suggesting creators for brands to partner with based on prior campaigns. These are the first in a series of upcoming announcements around Later's Social Revenue Platform™ vision."We heard from dozens of customers that there was a gap in the market for a user-friendly, budget-friendly social media management and listening solution that still offers sophisticated, clear insights to evolve their marketing strategy," said Justin Withers, Chief Growth Officer, Later. "Later addresses these acute needs with today's announcement and sets us up to deliver on our promise to customers of providing one, comprehensive social management solution for their strategy that serves marketers across organic and influencer content."Said Neal Malone, PR & Social Media Management Supervisor at Connelly Partners and Later social listening beta partner, "Later's social listening tool makes it quick and easy to monitor what people are saying about our brands
Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users. The figure represents a significant uptick from the 2.7 million users the company had in 2019. The company has been growing consistently, adding nearly 10 million users (or Linkers, as Linktree calls them) in the span of just five months: In December, the company told TechCrunch that it had 41 million users, and it reported over 47 million users this March. Linktree is considered one of the top link-in-bio tools on the market, with its rivals owning a significantly smaller portion of the pie: competitor Later has around 7 million users, whereas Beacons has over 2 million.“It’s astounding to see the scale we’ve reached by being Linker-first — now empowering more than 50 million Linkers with a space that they own, to grow and monetize,” Linktree’s co-founder and CEO, Alex Zaccaria, said in a statement to TechCrunch.The company said it is also launching the beta of its social commerce offering. The new program, which was in alpha back in March, lets creators add storefronts to their link-in-bio pages and take a 12% to 15% commission on sales. All users will be able to apply to join the program later this year.The experiment initially launched with a few brands (Revolve, Sephora, and Urban Outfitters) and was only available to a few creators. Starting today, Linktree is opening it up to more users and has added over 2,000 brands, including Adidas, Lululemon, New Balance and Net-a-Porter. Creators can access a huge product catalog featuring thousands of items that they can highlight on their storefronts.The company also added a new feature in tandem with the beta launch: Users can now upload user-generated content to promote relevant content from their social media accounts alongside recommended products
Later Innospot was acquired by HYPE and then I got more into the whole consulting side of things.