Marketing Operations Analyst

 

• Support data quality assurance and reporting by ensuring the accuracy, integrity, and consistency of marketing and CRM data through routine audits, validation, and cleanup activities. Identify data quality issues and recommend improvements that enhance reporting, system effectiveness, and operational efficiency.

• Prepare recurring and ad hoc reports that connect marketing activities, sales pipeline, and business development outcomes, providing actionable insights to support decision-making.

• Troubleshoot platform, reporting, and data issues, escalating complex issues as required, while maintaining documentation, templates, and standard operating procedures.

• Present opportunities to streamline workflows, improve operational efficiency, and reduce manual processes by supporting the evaluation, implementation, and optimization of marketing technologies, automation tools, and reporting processes.

• Support the adoption of AI-enabled tools and automation technologies to improve reporting, workflow efficiency, content management, and administrative processes. Participate in testing new AI capabilities and system enhancements, including user acceptance testing for new platforms and process improvements.

• Document and maintain marketing processes, AI-enabled workflows, and best practices to promote consistency, knowledge sharing, and the effective adoption of new technologies across the Marketing team.

• 1–3 years of experience in marketing operations, marketing analytics, business analysis, sales operations, or a related field.

• Post-secondary education in Marketing, Business, Data Analytics, or a related discipline.

• Experience working with Salesforce, Account Engagement (Pardot) and PowerBI to support marketing automation, email marketing campaigns, reporting, data management, and lead tracking.

• Salesforce Certified Business Analyst & Salesforce Certified Marketing Cloud Account Engagement Specialist is considered an asset.

• Proficiency with Microsoft 365 applications.

• Experience using Power Automate, Microsoft Copilot, ChatGPT, or other AI-enabled productivity tools is considered an asset.

• Strong written and verbal communication skills, with the ability to communicate effectively and professionally with senior leaders and internal stakeholders across the organization.

• Strong analytical and problem-solving skills with a high level of attention to detail. 

• Excellent organizational and time management with the ability to manage multiple priorities in a collaborative, fast-paced environment. 

• Working knowledge of WordPress, Google Analytics, HTML, and WordPress is considered an asset.

• Experience within the financial services or professional services industry is considered an asset.

 

#LI-HYBRID #LI-SM1 

 

What We Offer   
At Connor, Clark & Lunn Financial Group, we’re "invested in our greatest asset, you". Our shared goals reflect what matters most to our people:

• Your community: we foster belonging through collaboration, inclusion and flexibility. Enjoy social events, volunteering and a strong commitment to corporate social responsibility. Our flexible work practices are designed to support work-life balance and provide employees with flexibility in where and how they work
• Your growth: we prioritize your development with meaningful work, continuous learning budgets, paid study days and support for professional designations.
• Recognizing you: your contributions are rewarded with competitive total compensation, retirement savings support, wellness credits, enhanced parental leave, and comprehensive health benefits.

For a closer look at how you can build your career with us, we invite you to explore cclgroup.com. 

We are committed to providing an inclusive, accessible recruitment and selection process. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process. Please contact [email protected] if you require accommodation.

AI may be used to support certain stages of our screening & recruitment process. These tools support, but do not replace, human judgment and decision-making.