Full-Time

Channel Marketing Manager

Posted on 8/6/2024

Rhombus

Rhombus

201-500 employees

Provides cloud-based physical security solutions

Hardware
Cybersecurity

Compensation Overview

$100k - $115kAnnually

+ Sales Incentives + Discretionary Bonuses + Equity

Senior

Remote in USA

Remote position; candidates can be located anywhere in the US.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Social Media
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in channel marketing, account-based marketing, or related roles.
  • Strong understanding of channel sales, partner ecosystems, and go-to-market strategies.
  • Proven experience in managing marketing budgets and executing marketing strategies.
  • Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content.
  • Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events.
  • Proficiency in marketing analytics and data-driven decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
Responsibilities
  • Shape and execute a channel marketing strategy to engage partners and generate revenue.
  • Understand partners’ business objectives and build and execute agreed-upon marketing strategies.
  • Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches.
  • Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral.
  • Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers.
  • Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums.
  • Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production.
  • Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
  • Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns.
  • Track, analyze, and report on channel marketing data to shape future marketing strategies.
  • Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs.

Rhombus specializes in physical security solutions for various clients, including schools, cities, and large corporations. The company provides advanced security cameras and sensors that are managed through a cloud-based platform. This platform integrates hardware and software, allowing clients to monitor and respond to security threats in real time. Rhombus generates revenue from hardware sales, subscription fees for cloud services, and additional services like 24/7 alarm monitoring. A key feature is its proactive alert system, which uses AI to detect unwanted behavior and provide real-time alerts. The platform is scalable, enabling management of unlimited devices and locations from a single console. Rhombus prioritizes security with a zero-trust infrastructure, regular updates, and integrated alarm monitoring. Its open API allows for easy integration with other solutions, making it a flexible option for enhancing physical security.

Company Stage

Series C

Total Funding

$92.9M

Headquarters

Sacramento, California

Founded

2016

Growth & Insights
Headcount

6 month growth

5%

1 year growth

1%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Rhombus raised $45M in Series C funding to expand its global footprint.
  • Partnerships with companies like Cannakins enhance Rhombus's market reach and product offerings.
  • Growing demand for cloud-based security solutions supports Rhombus's business model.

What critics are saying

  • Increased competition from established companies like Hikvision and Axis Communications.
  • Privacy concerns and regulatory scrutiny over facial recognition technology.
  • Potential cybersecurity vulnerabilities in cloud-based systems could impact Rhombus's reputation.

What makes Rhombus unique

  • Rhombus offers AI-driven, cloud-based security solutions with real-time alerts and analytics.
  • The platform supports infinite scalability, managing unlimited devices and locations globally.
  • Rhombus integrates zero-trust infrastructure, ensuring continuous security verification and reliability.

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Benefits

Flexible PTO

Stock options

Work from Home

Medical, dental, & vision

Professional development

Office perks

INACTIVE