Full-Time

Business Lead

Retail Media

Confirmed live in the last 24 hours

PDI Technologies

PDI Technologies

1,001-5,000 employees

Provides payment solutions and loyalty programs

Enterprise Software
Fintech
Consumer Goods

Senior

Remote in USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Sales
Product Management
Data Analysis
Requirements
  • Bachelor’s degree in a relevant field or equivalent work experience.
  • 5+ years of experience in working with ad tech, publishers or retail media
  • Proven experience with supporting platform solutions in the advertising space
  • Strong technical acumen, analytical skills, with the ability to interpret data and translate insights into actionable strategies.
  • Excellent communication and presentation skills.
  • Demonstrated success in working with cross-functional teams and leading complex projects.
  • Ability to think strategically while being detail oriented.
Responsibilities
  • Lead growth strategies for a portfolio of strategic brands across our digital platform
  • Develop a deep understanding of our business model and the competitive landscape we compete within
  • Work collaboratively with Sales, Business Development, Data and Product teams to design and implement strategies that optimize partner success and advertising revenue
  • Serve as subject matter expert on GasBuddy retail media offering to both internal and external stakeholder groups
  • Drive the development and execution of impactful brand facing collateral to support the business objective of the business for retail media solutions
  • Monitor KPI’s to ensure effective program delivery and execution
  • Work closely with our Advertising Sales team to drive continuous improvement and growth for our brand partners and advertising revenue
  • Continuously expand and grow industry and product knowledge in order to drive deep relationships with key stakeholders

PDI Technologies provides payment solutions, loyalty programs, and shopper insights tailored for retail and convenience businesses. Their software and services help streamline operations and enhance customer engagement, allowing businesses to connect more effectively with their customers. With over 40 years of experience, PDI serves more than 1,500 clients, including convenience stores, restaurants, and petroleum wholesalers. The company differentiates itself by offering industry-specific solutions that focus on operational efficiency and data security. PDI's goal is to empower its clients to make informed decisions that boost profitability and foster customer loyalty.

Company Stage

N/A

Total Funding

N/A

Headquarters

Alpharetta, Georgia

Founded

N/A

Growth & Insights
Headcount

6 month growth

3%

1 year growth

3%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • PDI's recent acquisition of Nuspire positions them to offer advanced cybersecurity solutions, potentially attracting a broader client base in the retail and QSR sectors.
  • The introduction of new solutions and an enhanced learning platform demonstrates PDI's commitment to innovation and continuous improvement, which can lead to increased customer satisfaction and retention.
  • Partnerships with companies like Grubhub and Otter expand PDI's reach and enhance their loyalty programs, offering more value to customers and potentially increasing market share.

What critics are saying

  • The highly competitive nature of the retail technology sector means PDI must continuously innovate to maintain its market position.
  • Integration challenges from acquisitions, such as with Nuspire, could lead to operational inefficiencies or cultural clashes.

What makes PDI Technologies unique

  • PDI Technologies stands out by offering a comprehensive suite of solutions tailored specifically for the convenience retail and petroleum wholesale markets, unlike broader retail-focused competitors.
  • Their strategic acquisitions, such as Nuspire, enhance their cybersecurity offerings, providing a unique value proposition in data security for convenience stores and gas stations.
  • PDI's integration of payment solutions with loyalty programs and shopper insights creates a seamless ecosystem that enhances customer engagement and operational efficiency.

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