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Elmwood Brand Consultancy

Global strategic brand design consultancy

Senior Designer

Full-Time
No salary listed
Senior
New York, NY, USA
Hybrid
Product & Experience DesignBrand Design

About the job

Requirements
  • Mastery of design systems, typography, art direction, and graphic design.
  • A strong portfolio showcasing distinctive, high-quality work with clear strategic intent.
  • A strong understanding of client strategic needs and the ability to identify strategic design insights.
  • A strong grasp of brand identity within a broader brand world and the ability to deliver design thinking for global and local clients.
  • The ability to communicate complex ideas clearly and persuasively in verbal and written form.
  • The ability to establish and nurture relationships with clients, suppliers, industry networks, and creative specialists.
  • The ability to negotiate and communicate effectively with peers and clients.
  • The ability to deliver compelling presentations that articulate conceptual ideas clearly and impactfully.
  • A deep understanding of print and production techniques.
  • A deep knowledge of print, production, artificial intelligence, and digital motion.
  • The ability to take ownership of projects, delegate tasks, and provide effective feedback.
  • An understanding of project briefs and budgets, with the ability to deliver work on schedule.
  • The ability to innovate and adapt creative methods to address challenges and meet client needs.
Responsibilities
  • Drive the creative delivery of projects from concept through execution.
  • Own projects while maintaining direct client relationships and ensuring creative and commercial success.
  • Manage the creative and financial delivery of projects with guidance from the Design Director.
  • Lead creative and strategic design thinking with input from the Design Director and Creative Director.
  • Conceptualize and deliver innovative design work for global and local clients.
  • Identify new ways to evolve brands and translate brand and consumer insights into creative work.
  • Represent the agency and its creative excellence to clients and stakeholders.
  • Build a trusted network of expert creatives, including illustrators, photographers, and printers.
  • Present conceptual ideas to internal teams and clients.
  • Mentor junior team members and support the development of emerging talent.
  • Partner with colleges to support talent development within the agency.
  • Collaborate with strategy and client services to align creative strategies with business goals.
  • Drive client conversations, identify opportunities, and support organic growth.
  • Provide strategic thinking in brand identity creation, development, and evolution.
  • Support the Marketing team and contribute to creative award entries.
  • Attend seminars and exhibitions to expand design knowledge.
  • Guide social media content creation to showcase the agency's work and culture.
  • Maintain relationships with the university through degree shows, talks, and portfolio days.
  • Work with the Design Director to deliver projects on target against the brief and budget.
  • Manage time effectively to complete work on schedule.
  • Stay informed about trends and innovations in the creative industry and incorporate relevant insights into design thinking.

About the company

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Elmwood Brand Consultancy

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Elmwood is a global brand design consultancy that helps ambitious companies build brands with intent. Its process, The Elmwood Way, guides brand strategy, identity and activation from studios in London, New York, Singapore and Shanghai. The firm distinguishes itself through award-winning work, a worldwide footprint and its B Corp status as part of MSQ, combining design with a socially responsible approach. Its goal is to make brands more meaningful, more memorable and capable of driving momentum across multiple markets.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Leeds, United Kingdom

Founded

1977

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Simplify's Take

What believers are saying

  • Elmwood won Coca-Cola's 2026 Southeast Asia Lunar New Year campaign.
  • Elmwood expanded leadership with Emma Godfrey, Justin Fines, and Singapore appointments in 2024-2025.
  • Healthcare and consumer work, including Opill and Skittles, diversify near-term demand.

What critics are saying

  • MSQ ownership ties Elmwood to private-equity pressure for faster returns and cost discipline.
  • Creative agencies face commoditization as generative AI erodes routine brand design work.
  • A client concentration shock from Coca-Cola or Mars would hit revenue quickly.

What makes Elmwood Brand Consultancy unique

  • Elmwood's 2025 rebrand centers on "Intent to Impact faster" across five studios.
  • Coca-Cola's 2026 Lunar New Year work shows strong Asia-localized packaging capability.
  • MSQ's 2026 integration gives Elmwood broader digital distribution and content infrastructure.

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Benefits

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Commuter Benefits

Paid Holidays

Paid Sick Leave

Flexible Work Hours

Hybrid Work Options

Home Office Stipend

Performance Bonus

Parental Leave

Company News

Little Black Book (LBB)
Oct 12th, 2026
Elmwood appoints Elisa Maezono as creative director for US studio.

Elmwood appoints Elisa Maezono as creative director for US studio. Elisa Maezono will drive creative excellence in the studio Editorial Series People moves, company launches, account wins and other business news. Elmwood has appointed Elisa Maezono as creative director for the US. Elisa will drive creative excellence in the studio, inspiring Elmwood designers to unravel the toughest issues facing clients while also acting as their strategic partner. She is tasked with working across key corporate accounts, Alcon and Mars, while also covering ad hoc consumer work. She will partner with creative director Amelia Cheung to lead the creative team on all projects, and will report into Justin Fines, executive creative director, New York at Elmwood. Elisa has an extensive background in branding and design and a proven record of creative excellence and design leadership. She has previously worked on projects for Capsule Pharmacy as the lead brand identity designer. Elisa was also the creative director for the identity of the Las Vegas Museum of Art. As part of the Elmwood team, Elisa will support the US studio as it grows, cementing its position as a brand design consultancy that places equal value on craft and strategic leadership. Justin Fines, executive creative director, New York, Elmwood, said, "We are overjoyed to have Elisa join our team in New York. With her talent, dedication, and sharp view of the work, she will be an invaluable addition to our team and a big part of our growth. Elisa's appointment is part of our continued commitment to delivering category-defining design and pushing the future of brand for our clients." Elisa Maezono said, "Branding agencies are experiencing an intense moment of change. With increased pressure to produce results quicker and cheaper, it's rare to find a studio that is evolving with these changes and continuing to champion work with the highest creative integrity, intention, and respect for the craft and designers who make it possible. I'm excited to join the team at Elmwood and work closely with Justin to create exceptional work that combines beautiful design with intention and connects creativity with brand purpose."

Packaging Insights
Feb 17th, 2026
Coca-Cola unveils locally-inspired Lunar New Year packs across Southeast Asia & China

Coca-Cola unveils locally-inspired Lunar New Year packs across Southeast Asia & China. Key takeaways. * Coca-Cola has partnered with Elmwood to create a series of Lunar New Year packaging across Southeast Asia. * The beverage packaging is designed to preserve traditions and adapt rituals to each market. * For 2026, Coca-Cola China launched special-edition cans featuring the zodiac horse and fireworks, with multiple brands participating in seasonal campaigns. Coca-Cola is marking the Lunar New Year with a series of culturally inspired packaging designs across Southeast Asia and China, blending traditions with its brand storytelling. Across Southeast Asia, Coca-Cola has developed a festive visual identity in partnership with global brand and design consultancy Elmwood. The design appears across cans, multipacks, retail displays, and digital platforms, providing a shared foundation while allowing each market to reflect its own cultural traditions. Tin Le Trung, Coca-Cola trademark category lead in ASEAN and South Pacific, comments: "Our ambition with Lunar New Year/Têt [the Vietnamese Lunar New Year] was to help keep our beautiful traditions alive by inviting younger generations to take part in shaping them." "Across our markets, we worked closely with local teams to reimagine familiar rituals, not replace them, but to refresh them. Whether it's re-interpreting Tết symbols in Vietnam or bridging generations together through music in Singapore and Malaysia, the goal was to create celebrations that feel meaningful, joyful, and shared." Regional diversity and artistry. In Vietnam, packaging features golden swallows in flight, peach and apricot blossoms, and red money envelopes - symbols traditionally associated with family connection and good fortune. In Singapore and Malaysia, limited-edition cans depict spirited horses alongside flowers, ingots, oriental fans, and bamboo, referencing prosperity, longevity, and success. The design incorporates textural details and fireworks.Lisa Balm, executive creative director at Elmwood Asia, says: "Our ambition was to create an identity that feels universally festive yet deeply local. For example, brocade isn't just textile, it's storytelling that celebrates and unites the 54 diverse ethnic groups in Vietnam." "The embroidery and weaving technique evoke intricate detail and richness, creating a culturally layered aesthetic that feels intimate and celebratory. By focusing on shared symbols and reimagining them through the artistry and cultural depth of Asian craftsmanship, we created a single visual language that successfully translates across Lunar New Year/Tết." Embracing cultural heritage. For the 2026 Year of the Horse, Coca-Cola China has launched special edition cans showcasing vibrant fireworks alongside the zodiac horse. The designs incorporate auspicious Chinese New Year symbols associated with prosperity and renewal. The company also highlights the art of Chinese embroidery. By referencing the intangible cultural heritage, Coca-Cola China aims to expand seasonal product choices for consumers. During the festival period, brands under Coca-Cola China will jointly participate in marketing activities, including Coca-Cola, Sprite, Minute Maid, and Fanta. To meet the surge in demand during the Chinese New Year period, Coca-Cola China has also coordinated with its three major bottling partners and 46 factories nationwide. The company says "refined channel planning and market execution" are intended to ensure a stable supply throughout the festival season.

Little Black Book (LBB)
Dec 3rd, 2024
Elmwood New York Appoints Marti Rosenberger as Senior Brand Strategist

Leading global design consultancy, Elmwood, announces that it has appointed Marti Rosenberger as senior brand strategist for its fast-growing New York studio.

Campaign Asia
Nov 18th, 2024
Move and win roundup: Week of November 18, 2024

Elmwood, a global brand and design consultancy, has appointed Claudia Li and Jean Chen as account directors to its Singapore leadership team.

Little Black Book (LBB)
Jul 3rd, 2024
Elmwood Reveals Brand Story behind America's First Over-the-Counter Contraceptive Pill

Elmwood partnered with pharmaceutical company Perrigo to create a visual identity for Opill