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KittySpout

Direct-to-consumer pet water fountains with filters

Head of Brand Marketing

Brand & Creative MarketingUpdated on Nov 12
Full-time$3.8k - $5.8k /mo

About the Job

Requirements

  • At least 5 years of experience in brand, communications, or brand marketing at consumer brands; 7 or more years is ideal, while 5–6 years with strong results is considered.
  • Experience building consumer-brand awareness and goodwill through causes, events, and public relations, ideally at an early-stage company.
  • Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
  • Experience running real, measured nonprofit or shelter partnerships.
  • Ability to turn brand moments into stories that press and customers repeat, with demonstrated press wins.
  • Experience running campaigns for a North American audience, and ability to run North American events and partnerships remotely using agencies, partners, and local contractors.
  • Strong brand judgment and ability to protect consistency across touchpoints.
  • Ability to connect brand work to measurable results such as branded search, word of mouth, and press.
  • Fluent in English.
  • Based in Mexico, Ukraine, or Brazil and able to work on a fully remote, project/consultant basis.
  • Willingness to work overtime or weekends when needed.
  • Pet industry experience is a bonus.

Responsibilities

  • Own the brand story, positioning, tone of voice, and brand guidelines for both brands while keeping them distinct.
  • Design and run a giving-back program with shelter and rescue partners, and track its impact.
  • Build the yearly brand-moment calendar and deliver each moment end to end, including concept, partners, budget, website and email, social and creators, and press.
  • Run pop-ups, events, sponsorships, and stunts, each with its own budget and goal.
  • Pitch every brand moment, cause campaign, and launch to win earned media, directly or through a managed public-relations agency.
  • Build a super-fan community and turn customer reviews, photos, and stories into brand content.
  • Report brand health monthly and own the brand budget.
  • Own the brand story, guidelines, and asset library for both brands; review new pages, packaging, emails, and key ads before publication; and conduct quarterly brand audits across touchpoints.
  • Choose each brand's anchor causes with the CEO; sign and manage national and local shelter and rescue partners; run adoption events and donation drives; and track and report impact.
  • Build the yearly brand-moment calendar, including National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday, and an owned brand moment; deliver each end to end and provide its story and assets to the growth and creator teams.
  • Pitch press and podcasts directly or through a managed public-relations agency; win reviews, gift-guide placements, and awards; maintain the press kit; and track every mention.
  • Turn reviews, photos, and stories into brand content; build a super-fan community through surprise-and-delight moments; and ensure the website represents the brand appropriately.
  • Report brand health monthly, own the events, donations, public relations, and sponsorship budget, set monthly Rocks with the CEO, and write standard operating procedures so the playbook can operate without one person.

Desired Qualifications

  • Experience in the pet industry.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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