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Pixability launches Pixability360, unifying advertising, organic, and creator strategies on YouTube. By Pixability Up next: Built on Pixability's leading YouTube data-powered ad platform, the new offering breaks down silos to provide brands and agencies with a more unified approach. May 7, 2026 BOSTON - Pixability, the leading AI-driven technology and data company helping brands maximize paid, owned, and creator strategies on YouTube, today announced the launch of Pixability360 - a unified platform that brings together advertising, organic channel management, and creator partnerships to give brands a more complete view of their YouTube presence. Pixability360 delivers actionable insights that help brands and their agencies align these efforts and improve performance. "Many marketers are still managing YouTube in silos - paid, organic, and creator strategies are rarely executed together," said David George, CEO of Pixability. "Pixability360 aims to change that, bringing all three into a single, unified view so brands can align efforts, understand what's working, what's not, and how to maximize holistic audience engagement and outcomes." Both brands and agencies recognize that YouTube strategies are often fragmented, with advertising, organic, and creator efforts managed by separate teams - often resulting in inconsistent, disconnected consumer experiences. Pixability's 2026 U.S. Media Agency Study highlights this disconnect: while 90% of agencies believe advertising and organic strategies should align, only 35% are doing so. Similarly, 85% see the need to align advertising with creator strategies, but just 28% have done so. Brand marketers are also recognizing the value of connecting the ways audiences engage on YouTube. Using the Pixability platform. one brand achieved a 12x increase in ad engagement by aligning paid and organic efforts, while another saw a 61x lift in organic engagement by doing the same. This type of alignment is becoming increasingly important as brands refine their GEO and AEO strategies. As YouTube emerges as a leading destination for search - surpassing major platforms like Reddit - brands are prioritizing their organic presence to better prepare for shifting consumer discovery behaviors. "CMOs and senior marketers are seeing more ways than ever to reach audiences on YouTube - but it's also become more complex," said Charisse Hughes, former SVP and Chief Growth Officer at Kellanova. "There's a hunger for a solution like Pixability360 that provides a unified view and insights of how brands show up across advertising, organic content, and creator strategies." In conjunction with this launch, Pixability has expanded its partnership with YouTube by integrating its API into the platform to embed creator and content insights directly into Pixability360, making it easier to find creators for advertising programs based on the audiences they reach. This integration complements Pixability's proprietary contextual data set of YouTube creators, which includes past ad performance, audience reach, brand partnership information, and suitability and contextual signals. Together, these insights provide a more precise and transparent way for brands to select and monitor creators compared to creator firms that lack access to suitability and other critical performance signals. "The biggest unlock in creator marketing on YouTube is alignment with other key marketing activities," said Jamie Gutfreund, Founder of Creator Vision. "As Pixability brings paid, owned, and creator strategies into one system, brands can move from fragmented activity to a unified approach that drives measurable performance." All Pixability-run ad campaigns will now be powered by Pixability360. The platform's new unified insights across advertising, organic and creator strategies are currently available to select brands. About Pixability Pixability is the leading AI-driven technology company empowering the world's largest brands and their agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. Pixability's suite of solutions are used by the top media agencies including Publicis, Omnicom Media, Dentsu, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting, and content insights, enabling unique solutions for the benefit of brands and their agencies. Pixability is also one of four companies globally that are part of Google's YouTube Activation Partners program. For more information about Pixability, please visit www.pixability.com.

Pixability appoints Creator Economy leader Jamie Gutfreund to Advisory Board. Appointment reflects growing demand for integrated, data-driven approaches to YouTube across advertising, content, and creators. April 07, 2026 09:30 ET | Source: Pixability BOSTON, April 07, 2026 (GLOBE NEWSWIRE) - Pixability, a leading AI-driven technology and data company that helps brands maximize the value of paid and owned media and their influencer strategies on YouTube, today announced that Jamie Gutfreund, a globally recognized authority on the creator economy, has joined its Advisory Board. Gutfreund's appointment comes as marketers rethink how YouTube fits within the broader media mix, not just as an advertising channel, but across paid media, organic content, and creator partnerships. As investment grows, most brands are still structured to manage these areas separately. Gutfreund brings more than two decades of experience advising Fortune 500 brands, agencies, and technology companies through major shifts in media and marketing. She focuses on connecting creator, media, and measurement to help organizations understand what actually delivers results. "Creators have become an essential part of how brands show up on YouTube," said David George, CEO of Pixability. "What's changing now is the expectation that those investments deliver measurable outcomes and integrate more seamlessly with broader media efforts. Jamie's perspective will help us continue building solutions that bring greater structure, visibility, and performance to this increasingly complex landscape." Gutfreund is the founder of Creator Vision, where she advises companies on building scalable creator strategies, and serves as co-chair of the IAB Creator Economy Board. She is also a regular contributor to Forbes, covering the evolution of creator-driven media and its implications for brands and platforms. "Brands are investing in both paid media and creator partnerships, but most still manage them independently," said Gutfreund. "Bringing them together is what allows you to maximize results on YouTube and make more informed decisions about where to allocate spend. Pixability has a strong foundation in YouTube data and performance, and I'm excited to support the team as brands work to connect media and creators and get more out of their YouTube programs." As the role of creators continues to expand, media, organic and creator content are becoming increasingly interdependent. Marketers are seeking more unified approaches that allow them to plan, activate, and measure across these areas rather than managing them independently. Pixability's proprietary AI-driven data platform helps advertisers to identify brand-suitable content, optimize performance, and unlock greater value from YouTube investments. With the addition of Gutfreund to its Advisory Board, the company is further strengthening its ability to help brands operationalize multi-faceted campaign strategies at scale. Jamie joins other industry leaders on the board which includes Jessica Goon, Vice President Global Brand Marketing at McCormick & Company; Charisse Hughes, former SVP/Chief Growth Officer at Kellanova; Jeremy Cornfeldt, President of Tinuiti; Tony Weisman, former CMO of Dunkin; Andrew Graff, CEO of Allen & Gerritsen; Bill Simmons, former VP of Products at The Trade Desk; John Montgomery, former EVP Global Brand Safety at GroupM (WPP Media); and Rob Norman, former CEO of GroupM (WPP Media). About Pixability Pixability is the leading AI-driven technology company empowering the world's largest brands and agencies to maximize the value of their advertising, organic and creator strategies on YouTube. Leveraging its proprietary technology platform and data, Pixability makes every video impression more meaningful by identifying contextually relevant, brand suitable channels and maximizing cost efficient outcomes. Pixability's suite of solutions are used by the top media agencies including Publicis, Omnicom Media, Dentsu, and WPP Media, as well as brands such as KIND, McDonalds, Salesforce, Lego and CVS. The company is the only YouTube partner certified for brand suitability, contextual targeting, and content insights, enabling unique solutions that benefit brands and their agencies. For more information about Pixability, please visit www.pixability.com or watch a video about our solutions here. Alexandra Levy Email: [email protected]