Product Marketing Director - Portfolio
As Product Marketing Director - Portfolio [Internally titled Product Marketing Director], you are the subject matter expert on the market, the buyer journey, the challenges our customers and their key personas face. You will define our viewpoint on the market and our go-to-market strategy. This is a strategic product marketing role, where you will define our differentiated messaging to position Billtrust as the market leader.
The successful Portfolio Marketing Director thrives in a fast-paced environment, is a lifelong learner with a growth mindset and is passionate about storytelling. You are a smart, creative marketer whose strong blend of strategic marketing expertise and technical understanding enables you to adeptly create compelling marketing and sales enablement content.
What You’ll Do:
- Product Marketing Leadership – Manage the Billtrust portfolio with a P&L ownership mentality. Proactively drive product revenue growth and lead the charge in generating demand for your product, the Billtrust portfolio.
- Lead GTM strategy – drive the Billtrust portfolio’s market success, be a Subject Matter Expert on your market segments and align with Sales, Marketing, Product Management, Customer Success, etc.
- Competitive Intelligence – develop an in-depth understanding of the competitive landscape and market dynamics, laying the foundation for a winning competitive positioning strategy.
- Messaging and Positioning – own and drive our portfolio’s differentiation, create compelling customer value with messaging that is credible and resonates with target audiences fostering their engagement.
- Thought Leadership – as a storyteller, convey value propositions and business benefits in language that speaks to customers across the spectrum, from individual contributors to C-level executives. Achieve this through diverse mediums such as website content, blogs, videos, ebooks, and presentations.
- Evangelism – serve as the spokesperson for your offerings and evangelize internally, with customers, partners, and at conferences and user groups.
- Customer Advocate – be the Voice of the Customer, immerse yourself in understanding customer needs, pain points, and opportunities, and reflect those in internal and external communication.
- Sales Enablement – create and maintain high-value sales tools (i.e. customer facing presentations, product solution guides, FAQs, etc.) that communicate the vision and value of Billtrust products and help win business.
- Success Metrics Reporting – Define, track and report on key performance indicators (KPIs) that show the impact of Product Marketing on achieving business goals.
What You’ll Bring:
- 10+ years’ of relevant work experience in B2B SaaS products required; previous work experience in Product Marketing or Product Management role required.
- Experience in the Accounts Receivable Invoice to Cash market preferred.
- Bachelor’s degree required, relevant MBA or master’s degree strongly preferred or comparable relevant experience.
- Strong leader and player with proven ability to lead cross-organizational alignment and projects to achieve business objectives.
- Strategic mindset with a pragmatic attitude-ability to translate ideas into action, and manage multiple projects and priorities concurrently, while demonstrating creativity.
- Strong business acumen, technical competency, intellectual curiosity, and ability to understand data and apply it to identify opportunities and solve problems.
- Ability to bring new ideas to the table with a fresh perspective on portfolio marketing.
- Strong presentation skills
- Exceptional standards for quality in writing, speaking, and independent thought.
The expected base salary range for this position is $175,000.00 - $192,000 annually.
Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn’t exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!
What You’ll Get:
- Work from Anywhere: Your home, a coffee shop, a company paid WeWork.... you decide!
- A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
- Flexible Working Hours: We support your lifestyle- the results are what count.
- Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
- Sabbatical: A paid leave to reward longevity and commitment to Billtrust.
- Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
- Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, and Leadership development programs- we foster an environment where all employees can grow.
- Recognition: From Billtrust Bucks and CEO Shoutouts to Culture Champion and CEO Excellence Awards, our employees are recognized for hard work and outcomes achieved.
- Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
- Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.
Who We Are:
Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world’s leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote
