Promo Team Event Staff
NASCAR
Promo Team Event Staff
NASCAR
Digital media arm for stock-car racing
Daytona International Speedway is a state-of-the-art motorsports facility and was awarded the SportsBusiness Journal’s prestigious Sports Business Award for Sports Facility of the Year in 2016. Daytona International Speedway is the home of "The Great American Race” – the DAYTONA 500. Though the prestigious season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." Among the nine major weekends of racing activity are the Rolex 24 At DAYTONA, the DAYTONA Supercross, the DAYTONA 200 motorcycle classic and the Coke Zero Sugar 400. Rarely a week goes by that the Speedway grounds are not used for events that include track tours, concerts, civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
Position Summary
NASCAR is seeking energetic and self-motivated individuals interested in obtaining practice and relativeexperience in the motor sports industry. This position will support the Daytona International Speedway Event Experience and Marketing departments through onsite event activations and grassroot initiatives. Promo Team members will credibly and responsibly represent oneself as the face of Daytona International Speedway to current and prospective fans by assisting in community events and race day responsibilities. This is a temporary seasonal position and hours will be dependent on the appearance schedule.
Responsibilities/ Duties/ Functions/ Tasks
Represent NASCAR and the Daytona International Speedway at local and regional events
Enthusiastically interact with and educate the public on Daytona International Speedway history, information, and ticket opportunitiesat community events
Organize and manage department assets such as promo materials and giveaways, signage,equipment and various display/promo vehicles.
Assist in the set up and tear down of the displayat community events, including management of the ShowCar and/or Promo Car
Proactivity seek and engage with fans to generate leads for campaign marketing and to grow the brand
Be an expert on the products and services offered by Daytona International Speedway
Assist with a variety of Event Experience activations during the 2024 Daytona International Speedway season, such as the Daytona 500!
Other duties as assigned
Performance Measures
Level of enthusiasm and professionalism displayed during interaction with customers
Compliance with safety regulations/procedures
Reliability and dependability
Minimum Requirements
Currently living in Volusia County or surrounding areas
Clean driving record, DIS Promo Team Members will be tasked with driving the Promo Car to events so each employee must meet company vehicle driving standards
Possession of a valid Driver’s License
Post high school education required or equivalent experience
Exceptional work ethic, eagerness to learn, and a passion for the sports/motorsports industry
Excellent verbal and written communication skills
Professional appearance and demeanor
DIS Promo Team Members will receive event shirts but will be expected to wear other professional attire such as black or khaki pants and comfortable shoes
Ability to work evenings, weekends, and holidays as scheduled and meet the minimum scheduling requirements to remain an active member
Promo Team Members must be available for onsite events on dates August 20-24, and open to work at least 2 grassroot events per month
Special Position Requirements
May require some out-of-town travelwith necessary travel expenses covered by the Company
The PromoCar is the official company vehicle for Daytona International Speedway which appears throughout the state sixty to one-hundred times annually. The program setup typically includes the PromoCar, promotional giveaways, interactive games, and ability to prospect. DIS Promo Team members are expected to show up early to help with setup and stay after events for tear down. The position requires you to have a means of transportation to events; they are primarily in the Daytona Beach area but in some instances statewide. The ideal applicant will be sales driven, a people-person, on-time, hard-working, and eager to learn the sport of NASCAR.
Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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NASCAR Digital Media handles the sport’s online presence and fan engagement through nascar.com, providing live race-day experiences with real-time leaderboards, and distributing news, video highlights, and behind-the-scenes content. It monetizes through advertising, sponsorship activations, branded content, and social media campaigns, and it distributes live races via streaming partnerships with broadcasters to reach a global audience. The platform blends traditional media with digital channels and integrates closely with NASCAR’s marketing and sponsorship strategies. Its goal is to grow and engage NASCAR’s fan base while expanding monetization opportunities across digital and streaming platforms.
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