Samba TV

Delivers TV audience measurement and insights

Head of Product Marketing

Product MarketingConfirmed live in the last 24 hours

Full-time$170k - $230k /yr

About the Job

Requirements

A bachelor's degree is required.
Seven or more years of product marketing experience, including leading a team, are required; experience marketing to agencies and brands is strongly preferred.
Exceptional writing and communication skills, including the ability to simplify complex concepts for diverse audiences, are required.
The ability to drive results-focused marketing strategies while maintaining a clear strategic vision is required.
The ability to collaborate across teams and build credibility with product, sales, and customer stakeholders is required.
A passion for technology and innovation, with a deep understanding of market trends and customer needs, is required.
The ability to thrive in a fast-paced, high-growth environment and navigate ambiguity with confidence and adaptability is required.

Responsibilities

Lead the product marketing team managing go-to-market strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.
Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.
Support sales training and enablement by working with internal teams to develop training systems and curriculum.

Desired Qualifications

An MBA is preferred.
Experience marketing to agencies and brands is strongly preferred.

Salary Range: 170000 to 230000 (Currency: USD) (Pay period: per-year-salary)

Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

We are seeking a Head of Product Marketing to drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This leadership role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives.

Responsibilities

Lead the product marketing team that manages go-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.

Collaborate with Product Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.

Partner with Sales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.

Develop and continuously refine marketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.

Establish thought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.

Align product marketing efforts with broader Samba TV portfolio innovations to maximize impact.

Support sales training and enablement, working with internal teams to develop training systems and curriculum.

Requirements

Bachelor's degree required; MBA preferred.

7+ years of experience in product marketing including leading a team, with a strong preference for experience marketing to agencies and brands.

Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.

Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision.

Strong ability to collaborate across teams and build credibility with product, sales, and customer stakeholders.

Passion for technology and innovation, with a deep understanding of market trends and customer needs.

Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.

About the Company

Samba TV

Delivers TV audience measurement and insights

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company size: 201-500
Company stage: Debt Financing
Total funding: $75.7M
Headquarters: San Francisco, CA
Founded: 2008

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