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Varsity Brands

Operates cheerleading camps, apparel, and competitions

Field Sales Professional

Field SalesPosted on Nov 10
Full-timeAugusta, GA, USA

About the Job

Requirements

  • At least 3 years of business-to-business outside sales experience, preferably in sporting goods, or a coaching or sports-related background.
  • An associate’s degree or equivalent work experience; a bachelor’s degree is preferred.
  • A reliable vehicle, valid driver’s license, auto insurance, and a satisfactory driving record must be maintained.
  • Intermediate proficiency in Microsoft Word, Excel, PowerPoint, and customer relationship management (CRM) software.
  • Ability to cultivate a distraction-free home office environment.
  • Ability to travel locally within the assigned territory 2–5+ days per week; some out-of-area and overnight travel may be expected.
  • Ability to work variable hours based on customer needs, including evenings and weekends when required.
  • Ability to regularly sit, stand, bend, lift, and drive.

Responsibilities

  • Provide consultative customer service to coaches across the assigned territory.
  • Generate revenue and meet sales and growth targets.
  • Develop and qualify leads within the territory through cold calling and lead-generation campaigns.
  • Use the company’s CRM for prospecting, account management, and activity tracking to support sales and customer relationships.
  • Increase sales in existing accounts by selling across sports and levels.
  • Use data-driven business intelligence on prospects to identify trends and opportunities.
  • Manage the account list and travel to locations within the assigned territory.
  • Manage tasks, projects, and responsibilities independently; prioritize work and meet deadlines.
  • Communicate with external clients and internal team members.

Desired Qualifications

  • Sporting-goods business-to-business outside sales experience.
  • A bachelor’s degree.

About the Company

Varsity Brands

Operates cheerleading camps, apparel, and competitions

Varsity Brands coordinates the school experience through three main streams: training camps for cheerleaders, a uniform and apparel business, and national cheerleading and student-sports competitions. Camps train teams, uniforms and gear are sold to schools, and competitions are organized and historically broadcast on networks like ESPN, tying training, gear, and events together. The company distinguishes itself by offering an integrated suite—camps, equipment, apparel, and events—supported by a distribution network and publishing through its affiliated brands. Its goal is to be the leading partner for student activity programs in schools, providing comprehensive services and events on a national scale.

Company size
5,001-10,000
Company stage
Acquired
Total funding
$4.8B
Headquarters
Memphis, TN
Founded
1974

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