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Full-Time

Campaign Manager

Posted on 6/21/2024

TripleLift

TripleLift

201-500 employees

Programmatic advertising solutions and creative services

Cybersecurity
Design
Consumer Goods

Compensation Overview

$62.5k - $83kAnnually

+ Bonus + Paid Time Off

Junior, Mid

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 2-3 years of working experience in a programmatic environment (Trading Desk, DSP, SSP etc.)
  • Previous experience trafficking, optimizing and troubleshooting in various DSPs required
  • Outstanding analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
  • Effective time management skills – ability to prioritize and meet deadlines
  • Advanced MS Excel skills
  • Strong quantitative skills and the ability to draw insights from extremely large datasets
  • Ability to thrive in a small, intense, and high growth environment
Responsibilities
  • Fully capable and an expert on end to end campaign support - pre-sale RFP feasibility checks, campaign set up, optimization across self-serve (programmatic) and direct (Managed Service) campaigns, pacing, and billing.
  • Responsible for directly supporting Partner Management team and the clients’ operational needs through the life cycle of a campaign from pre-sale to post-launch.
  • Focused on supporting campaigns from a performance standpoint, having in-depth understanding and knowledge of optimization tactics & best practices for scale/delivery.
  • Troubleshoot campaign and delivery issues and work with solutions teams to solve when necessary.
  • QBR/wrap ups & ad hoc reporting; has a strong pulse of their Book of Business.
  • Combine data analysis and client feedback to create optimization strategies and provide actionable and valuable insights for their PMs/clients.
  • Showcase attention to detail and demonstrate ability in following processes. Able to effectively QA internal and external deliverables, including tag generations, internal and external campaign/creative setup, reporting and client-facing materials.
  • Proactively monitor data to identify liquidity blockers.
  • Work with manager on projects/initiatives outside of account work that support TripleLift goals.
  • Work with product to help define features and drive enhancements.
  • Understands TripleLift capabilities and tech stack to make well informed and smart recommendations.

TripleLift specializes in programmatic advertising, using automated technology to buy and sell online ads across various formats like online video, Connected TV (CTV), and display ads. The company integrates with leading Demand-Side Platforms (DSPs) to provide clients with easy access to diverse advertising experiences. Unlike competitors, TripleLift emphasizes privacy and transparency in its advertising practices, building trust with consumers and clients. Their goal is to deliver effective advertising solutions that ensure measurable results for top brands and advertisers.

Company Stage

Acquired

Total Funding

$1.4B

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-10%

2 year growth

-17%
Simplify Jobs

Simplify's Take

What believers are saying

  • TripleLift's partnerships, such as with Adelaide for CTV buying guarantees, enhance their market credibility and client trust.
  • The launch of the Publisher Tech Fund with Dentsu shows TripleLift's commitment to DE&I, potentially attracting more diverse clients and publishers.
  • Recognition as an OAREX Top Payor highlights TripleLift's financial reliability, making it an attractive place to work.

What critics are saying

  • The recent layoff of 100 employees could indicate financial instability or strategic misalignment, affecting employee morale.
  • The competitive nature of the ad tech industry, with players like Yieldmo and Mirriad, could pressure TripleLift to continuously innovate or risk losing market share.

What makes TripleLift unique

  • TripleLift's integration with nearly all leading DSPs provides unparalleled access to diverse ad formats and platforms, setting it apart from competitors.
  • Their strong emphasis on privacy-first advertising and transparency builds trust with both consumers and clients, a critical differentiator in the ad tech space.
  • TripleLift's innovative solutions like Adaptive Commerce Solutions and first-party data targeting demonstrate their commitment to staying ahead of industry trends.

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Benefits

Medical, dental, & vision

Unlimited PTO

401k w/ employer match

Short-term & long-term disability insurance

Company-wide weekly events

Learning & development

Tenure celebrations

Work-life balance

INACTIVE