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Full-Time

Senior Growth Manager

Paid Social

Posted on 8/6/2024

Quince

Quince

201-500 employees

Direct-to-consumer e-commerce for fashion and home essentials

Consumer Software
Consumer Goods

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 6-8 years of work experience with demonstrated increasing levels of responsibility; a track record of successfully leading and driving business decisions with data & analysis required.
  • Bachelor’s degree in Marketing, Business, or a related field. Advanced degree is a plus.
  • Previous hands-on experience of managing TikTok and other social channels (Pinterest, Meta, etc.), and therefore comfortable with undertaking granular analysis and challenging convention.
  • A proven ability to maintain a balance between innovation and execution. Must be able to think outside the box while also staying realistic about what is possible given the constraints of time, money and organizational will.
  • Analytically and curious minded with the ability to analyze complex data and make clear strategic recommendations.
  • Strong critical thinking, problem solving, and time management skills.
  • Ability to collaborate at all levels, including crisp and compelling verbal and written executive communication; able to formulate and articulate strategic goals.
  • Experience with Test and Learn approach to drive channel performance.
  • A tendency to listen more and talk less.
  • A preference for teamwork and collaboration over individual achievement.
  • Self-starter with the ability to prioritize tasks, manage time and to deliver quality results within tight timelines.
Responsibilities
  • Build and execute customer acquisition and engagement strategy, and digital campaigns for social channels, including TikTok.
  • Implement best practices for creatives, targeting, bidding, and budget management ensuring ROI targets are achieved.
  • Conduct ongoing performance analysis to identify areas for improvement and innovation, be accountable for ROI variance to plan, and supporting corrective action with teams.
  • Optimizes social channels for search visibility, user experience, and overall branding.
  • Implements techniques to improve video discoverability to reach a wider audience.
  • Deliver regular reporting that provides insight on cost efficiency of social channels investment for stakeholders across the business.
  • Complete and manage the forecast/ plan of monthly YT budgets in-line with business objectives and targets.
  • Experiments with new content formats and strategies to drive audience growth and engagement.
  • Stay abreast of industry trends, algorithm changes, and platform updates to inform strategy.
  • Implement A/B testing strategies to optimize video assets, creative elements, and audience targeting.

Quince offers high-quality fashion and lifestyle products through its online retail platform. The company sources its products directly from manufacturers worldwide, which allows it to provide premium items at lower prices compared to traditional retail stores. Quince's product range includes clothing like dresses and blouses, as well as home essentials such as bed sheets. This direct-to-consumer model appeals to a diverse customer base, from those seeking stylish clothing to those in need of quality home goods. Quince differentiates itself from competitors by eliminating middlemen, ensuring affordability without compromising on quality. The company's goal is to make luxury accessible to everyone while fostering a community of satisfied customers who share their experiences on social media.

Company Stage

Series B

Total Funding

$141.5M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

39%

1 year growth

101%

2 year growth

175%
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Simplify's Take

What believers are saying

  • Quince's recognition in the Healthline Awards for Women's Wellness highlights their commitment to quality and innovation.
  • The expansion of their Responsible Down Outerwear collection demonstrates their dedication to sustainable and ethical fashion.
  • Winning prestigious awards like the American Architecture Award enhances the brand's reputation and visibility.

What critics are saying

  • The highly competitive e-commerce market requires continuous innovation to maintain customer interest and loyalty.
  • Global sourcing can lead to supply chain disruptions, affecting product availability and customer satisfaction.

What makes Quince unique

  • Quince's direct-to-consumer model eliminates middlemen, allowing them to offer high-quality products at lower prices than traditional retailers.
  • Their global sourcing strategy ensures a diverse range of premium products, appealing to a wide demographic.
  • The use of social media marketing and customer engagement through the #OneQuince hashtag creates a strong community of brand advocates.

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