T

The Walt Disney Company

Makes entertainment and runs parks and cruises

Manager, Paid Media Strategy

Full-TimeUpdated on 10/14/2026
No salary listed
Expert
Bachelor's
São Paulo, State of São Paulo, Brazil
HybridPrimarily on-site, with occasional work from home.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • A bachelor's degree in marketing, advertising, business administration, or engineering, or equivalent experience.
  • At least 6–10 years of experience in digital marketing, including leading teams and managing external agencies or vendors in a performance- and brand-driven environment.
  • Experience managing large-scale campaigns and multiple senior stakeholders in a matrix organization; people management experience is a plus.
  • Deep knowledge of multichannel marketing and attribution models.
  • Experience with digital advertising platforms, including programmatic advertising (DV360), social platforms (Meta, X, TikTok, Twitch), search engine marketing, display advertising, and YouTube.
  • At least 6 years of experience designing and managing digital awareness and performance advertising campaigns, including leading direct reports and external agency or vendor resources; managing digital products or services is a plus.
  • Experience delivering digital advertising solutions to meet business goals.
  • People leadership skills, including developing a direct report and managing external agency or vendor resources.
  • Problem-solving and prioritization skills, attention to detail, and the ability to navigate between strategic and tactical work.
  • Project and program management skills, and the ability to build collaborative relationships and influence senior cross-functional stakeholders in a complex matrix organization.
  • Analytical and quantitative skills, including identifying actionable insights.
  • Written and verbal communication skills.
  • Curiosity, self-motivation, and a drive to innovate and improve.
Responsibilities
  • Execute and measure Disney+ marketing initiatives in Brazil as part of the Growth Marketing team, driving data-driven media plans across paid digital channels.
  • Own the end-to-end strategy, execution, and measurement of media plans for Disney+ in Brazil.
  • Lead and develop a supervisor, and coordinate external resources supporting trafficking and reporting to build capability and improve media planning.
  • Influence media decisions and manage internal and external senior stakeholders, including regular alignment with the regional team in Buenos Aires.
  • Test and iterate campaign structures, bidding, creative, budgets, and other variables to drive growth, scale, and expansion and increase brand and content awareness in Brazil.
  • Address challenges in digital paid-awareness campaigns and processes.
  • Educate local teams on paid media trends and performance insights in Brazil, and research new platforms and publishers to test in the region.
  • Use customer data to identify patterns and behaviors and apply insights to improve key performance indicators.
  • Partner with the Brand Strategy team to develop scalable angles that achieve awareness key performance indicators, including reach, frequency, impressions, awareness, and engagement.
  • Use media partners, data-driven analysis, insights, testing, and optimization to scale awareness programs efficiently.
Desired Qualifications
  • Experience in the entertainment industry.
  • Experience managing digital products or services.
  • Portuguese, English, and Spanish language skills are a plus.

About the company

T

The Walt Disney Company

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The Walt Disney Company makes films, television and streaming entertainment for audiences worldwide, and runs theme parks, resorts and cruises for vacationers. Its studios include Disney, Pixar, Marvel and Lucasfilm, while ABC and ESPN cover news, entertainment and live sports. Disney+ and Hulu distribute shows and films directly to subscribers, and the company also sells content to cinemas and other broadcasters. It earns money from subscriptions, advertising, distribution fees, tickets and merchandise, including licensed toys, clothing and books. Founded in 1923 by Walt Disney and his brother Roy, the company is headquartered in Burbank, California.

Company Size

10,001+

Company Stage

IPO

Headquarters

Burbank, California

Founded

1923

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Simplify's Take

What believers are saying

  • Experiences strengthen earnings: Disney reported 20% growth in segment operating income in August 2026.
  • Cruise capacity is expanding: Disney Destiny began its maiden voyage in November 2025, becoming the fleet's seventh ship.
  • Hourly employees receive education support: Disney Aspire gives eligible full-time and part-time staff access to over 100 programs.

What critics are saying

  • Role cuts threaten stability: Disney began notifying staff of about 1,000 planned eliminations in April 2026.
  • Sports lock in costs: Disney's September 2025 accounts recorded $9.9 billion of sports programming commitments for fiscal 2026.
  • International monetization needs work: Disney's CEO acknowledged under-monetized markets outside the U.S. in August 2026.

What makes The Walt Disney Company unique

  • Franchises earn beyond cinemas: Toy Story appears in four Disney lands, 19 attractions and two hotels.
  • Sports broaden its reach: Disney's ESPN runs seven U.S. television networks alongside its direct subscription app.
  • Robotics is an internal craft: Disney Imagineering develops A-1000 character figures with design and programming teams.

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Benefits

Paid Vacation

Health Insurance

Dental Insurance

Parental Leave

Performance Bonus

Company News

Tech Flow Post
Oct 14th, 2026
Character.AI files for bankruptcy as Disney bids $20M for its assets

Character.AI, the chatbot startup once valued at $1 billion, has filed for Chapter 11 bankruptcy in the US Bankruptcy Court for the District of Delaware. It seeks a court-supervised sale of its assets and will shut down if no buyer keeps the service running. Disney Worldwide Services has signed on as the lead bidder, offering $20 million for non-exclusive perpetual licences to certain intellectual property and some legal claims, plus transitional services from former employees. Other bidders can still top the offer. The sale is expected to close in late November or early December. The company cited legal and regulatory pressure, monthly operating losses of $8 million to $9 million, and trouble raising capital. It estimated its assets and liabilities at $50 million to $100 million. The app remains online.

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Oct 11th, 2026
Animated "Artemis Fowl" Series greenlit for Disney+ and Disney channel.

Animated "Artemis Fowl" Series greenlit for Disney+ and Disney channel. October 11, 2026 In the early days of Disney+, a movie based on Eoin Colfer's popular book series Artemis Fowl was released, and was since removed from the service. Now, Disney is taking charting a new path with a new animated series based on Artemis Fowl.What's Happening:Just announced at New York Comic Con's... Important Disney Dates Simplified - Get a list of all of your important dates for your upcoming Disney vacation so you don't miss a thing.

WDW News Today
Oct 11th, 2026
Darth Vader's lightsaber from 'The Empire Strikes Back' expected to fetch at least $1 million at auction.

Darth Vader's lightsaber from 'The Empire Strikes Back' expected to fetch at least $1 million at auction. Darth Vader's lightsaber from his Cloud City duel with Luke Skywalker in Star Wars: The Empire Strikes Back is heading to auction, with an expected sale price of at least $1 million. Darth Vader's lightsaber coming to auction. The prop is a highlight of Heritage Auctions' Ultimate Star Wars Auction on November 12, 2026. According to Heritage Auctions, the saber was used during the climactic confrontation in Episode V in which Vader reveals that he is Luke's father. It also appeared in Return of the Jedi. The hilt's predicted value stems from its documented screen use and, of course, its connection to a pivotal moment in Star Wars history. Heritage identifies it as a "screen-matched" prop, meaning its distinctive physical details can be matched to the lightsaber seen in The Empire Strikes Back and Return of the Jedi. Its use in the Cloud City duel gives collectors a direct connection to Vader's revelation that he is Luke's father. There is also a substantial sales precedent: this same hilt last sold for $3,654,000 at Propstore in 2025. More than two dozen lightsaber props are included in the Ultimate Star Wars Auction. Among them are Anakin Skywalker's sabers from Revenge of the Sith, expected to sell for at least $10,000; Boba Fett's EE-3 carbine blaster from The Empire Strikes Back; a Yoda puppet hand used by Frank Oz; and Anthony Daniels' signed personal third-draft screenplay for the original Star Wars. For any inquiring minds with pocket change to spare, you can check out the full catalog for yourself on Heritage Auctions' website. Heritage also partnered with Disney for the Disney Experiences Auction at D23, which featured Muppet*Vision 3D statues, converted Big Thunder Mountain Railroad train benches, and other park memorabilia. If you're in the market for a more budget-friendly lightsaber solution, you can check out the new Protection & Defense components that recently arrived at Savi's Workshop in Disney's Hollywood Studios. Of the many props used throughout all Star Wars films to date, which one would you most like to own? Let us know on social media!

Financial Post
Oct 8th, 2026
Disney pitches Paramount, Universal on Imax's big-screen rival.

Disney pitches Paramount, Universal on Imax's big-screen rival. About 5,500 screens globally - about three times the number of Imax venues - meet the standards for Infinity Vision Bloomberg News Thomas Buckley Published Oct 08, 2026 Walt Disney Co. has held talks with other studios about using its new brand for large-screen movie formats, often described as a competitor to Imax Corp., to market their films, according to people familiar with the matter. Disney has met with Skydance Corp.'s Paramount Pictures, Comcast Corp.'s Universal Pictures, Lionsgate Studios Corp. and Sony Pictures Entertainment to discuss Infinity Vision - a certification that unites hundreds of existing theater chains' large-screen formats like AMC Entertainment Holdings Inc.'s XL and Cinemark Holdings Inc.'s XD under one brand - said the people, who asked to not be identified because the discussions were private. Story continues below This advertisement has not loaded yet, but your article continues below. The studios Disney has spoken with so far have shown early interest in the initiative, the people said. Some are waiting to assess the impact of Infinity Vision's marketing on Disney's Avengers: Doomsday, which opens the weekend of Dec. 18. Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m. Interested in more newsletters? Browse here. The inclusion of the presentation standard in the marketing for blockbuster movies from Hollywood's major studios would lend credibility to the nascent brand. In April, Disney partnered with movie theatre chains to debut Infinity Vision, which required auditoriums to meet standards including a screen width of around 50-feet, laser projection, and the 7.1 surround-sound system from Dolby Laboratories Inc., Bloomberg reported at the time. About 5,500 screens globally - about three times the number of Imax venues - meet the standards for Infinity Vision. Disney's ambition to grow the label is in part the result of the company's superhero film Avengers: Doomsday not having exclusive access to Imax's screens. Imax has an agreement in place to screen Denis Villeneuve's Dune: Part Three from Skydance's Warner Bros. film studio, which opens the same weekend. Story continues below This advertisement has not loaded yet, but your article continues below. The development of Infinity Vision speaks to the strength of Imax, which has become an increasingly crucial component in the making and marketing of Hollywood blockbusters. The company, founded in 1967, works directly with filmmakers and proprietary cameras to capture exceptional detail suitable for large screens. Imax also licenses its technology to cinema chains, and offers round-the-clock quality monitoring and support. Studios regularly set release dates based on how many Imax screens are available to show their films. This advertisement has not loaded yet. Reconnecting is easier in Punta Cana.Some trips are about seeing places. Others are about finding yourself. At TRS Turquesa Hotel, you get both. Enjoy exclusive suites, spa, and gourmet dining that you'll remember forever.Palladium Hotel Group | Sponsored Join the Conversation Postmedia is committed to maintaining a lively but civil forum for discussion. Please keep comments relevant and respectful. Comments may take up to an hour to appear on the site. You will receive an email if there is a reply to your comment, an update to a thread you follow or if a user you follow comments. Visit our Community Guidelines for more information. Conversation | All Comments Start the conversation Advertisement Powered by

Replay
Oct 7th, 2026
Disney+ to stream upcoming Super Bowl.

Disney+ to stream upcoming Super Bowl. 8 hours ago 54 Disney announced Wednesday that its streaming service Disney+ will air the upcoming Super Bowl in February. The 2027 championship game, as well as two Monday Night Football games leading up to the Super Bowl, will be available to all Disney+ subscribers in the U.S. Disney had previously announced that its ESPN sports division would produce the Super Bowl in 2027 for the first time ever. The game will air on ESPN and Disney's broadcast network, ABC. Interest in the upcoming Super Bowl is already high. Disney said on its most recent earnings call that ad spots for the game are already sold out, the earliest sellout in Super Bowl history, according to a press release. The announcement is the latest move in Disney's efforts to expand its live sports streaming offerings. The media company last year launched a standalone ESPN streaming service, bringing the content outside the cable bundle. In August, Disney announced that Formula E - the open-wheel racing championship for electric cars - will be available to Disney+ subscribers beginning Dec. 18. Other streamers are also using live sports to bolster their portfolios. CNBC reported last week that Alphabet's YouTube is actively searching for additional live sports rights. YouTube already pays roughly $2 billion annually for the rights to "NFL Sunday Ticket," which will last until the end of the 2029-30 season. Netflix will air five NFL games during the 2026-27 season. Netflix Chief Content Officer Bela Bajaria said in a CNBC interview last month that the company would be open to acquiring the rights to international NFL games if they become available.