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Wolters Kluwer

Offers professional information, software, and services

Senior Digital Marketing Specialist

Full-TimeUpdated on 10/23/2026
$71.3k - $124.5k+ Bonus
Senior
Bachelor's
Tampa, FL, USA
HybridHybrid: 8 days/month in office. Applicants may be required to attend an onsite interview at a Wolters Kluwer office.
Growth & MarketingPerformance & Paid Marketing
Company Historically Provides H1B Sponsorship

About the job

Requirements
  • A degree in Marketing, Business, Communications, Analytics, or a related field.
  • At least five years of hands-on paid digital advertising experience, ideally in B2B software or SaaS.
  • Demonstrated experience managing Google Ads and LinkedIn advertising campaigns from planning through optimization and reporting.
  • Strong understanding of paid search, paid social, display, retargeting, audience segmentation, account-based marketing, and full-funnel demand generation.
  • Proactively explore, test, and evaluate emerging advertising platforms and opportunities, such as OpenAI and Reddit, to expand audience reach, drive engagement, and optimize campaign performance.
  • Experience monitoring media budgets, pacing investment, forecasting performance, and making data-based recommendations.
  • Working knowledge of conversion tracking, UTMs, pixels, tag management, attribution, and campaign quality assurance.
  • Ability to analyze complex campaign data and communicate clear, practical recommendations to marketing and business stakeholders.
  • Strong copywriting and creative judgment, with the ability to improve ad messaging and contribute to effective digital assets.
  • Project management and organizational skills to manage multiple campaigns, deadlines, regions, and stakeholders.
  • Ability to take ownership of assigned work and partner effectively with cross-functional and remote teams.
Responsibilities
  • Support the planning, setup, launch, and ongoing optimization of paid digital advertising campaigns across Google Ads, LinkedIn Ads, display, retargeting, and other relevant B2B channels.
  • Execute campaigns based on the advertising strategy, channel plans, budgets, target audiences, and performance goals.
  • Conduct keyword research and support paid search execution, including campaign structure, ad copy, bidding adjustments, negative keywords, quality score, and search-term optimization.
  • Build and refine B2B audiences using job function, seniority, industry, company size, geography, account lists, website behavior, and first-party data.
  • Monitor campaign budgets and pacing, identify potential issues or opportunities, and recommend adjustments.
  • Collaborate with content, creative, product marketing, and web teams to develop effective ad copy, visual assets, offers, and landing-page experiences.
  • Set up and run A/B tests across audiences, messaging, creative, formats, offers, bidding approaches, and landing pages.
  • Implement and maintain campaign tracking, including UTMs, conversion actions, pixels, platform events, naming conventions, and pre-launch quality assurance.
  • Monitor and report on paid media performance using metrics such as reach, engagement, click-through rate, cost per click, conversion rate, cost per lead, lead quality, influenced pipeline, and return on investment.
  • Analyze campaign results and provide concise insights and recommendations to improve targeting, creative, conversion, and investment efficiency.
  • Work with regional marketing teams to execute localized campaigns while following global brand, messaging, tracking, and governance standards.
  • Support coordination with media partners, agencies, and platform representatives.
  • Stay current on paid media platform changes, privacy requirements, measurement practices, and emerging B2B advertising opportunities, and share relevant updates with the team.
Desired Qualifications
  • Experience with landing-page optimization, A/B testing, and conversion rate optimization.
  • Familiarity with privacy-conscious advertising, consent requirements, and regional data protection considerations.
  • Experience in audit, risk management, information security, compliance, or GRC.

About the company

Wolters Kluwer is a global provider of professional information, software solutions, and services for professionals in legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare. Its products are offered on a subscription basis and include software tools and access to professional information, plus consulting and one-time reports. The software and information help clients improve financial performance, comply with regulations, and manage ESG and other risk areas; ESG solutions support sustainability goals and risk management. The company integrates software, content, and expert guidance rather than relying on a single product, and it operates in a specialized market with a strong emphasis on regulatory compliance and ethical practices. Wolters Kluwer’s goal is to help customers perform better, stay compliant with evolving rules, and manage risk in a responsible, transparent way.

Company Size

10,001+

Company Stage

IPO

Headquarters

Alphen aan den Rijn, Netherlands

Founded

1835

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Simplify's Take

What believers are saying

  • June 2026 OpenAI collaboration expands trusted Expert AI across healthcare, tax, legal.
  • August 2026 revenue grew four percent in constant currency, despite weaker reported euro translation.
  • September 2026 product launches in Wiz, CCH Axcess, and legal AI deepen workflow lock-in.

What critics are saying

  • Thomson Reuters and Harvey are racing legal AI, compressing Wolters Kluwer's pricing power.
  • The Uddin antitrust case exposed publisher scrutiny; similar claims can resurface quickly.
  • OpenAI dependence and model costs threaten margin expansion if AI usage scales faster than monetization.

What makes Wolters Kluwer unique

  • Wolters Kluwer's Expert AI blends proprietary content, expert validation, and governed workflows.
  • UpToDate, CCH Axcess, and LEX embed AI directly into regulated professional tasks.
  • Its LegalVIEW and compliance databases create switching costs competitors cannot easily match.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Hybrid Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Parental Leave

Growth & Insights and Company News

6 month growth

-1%

1 year growth

1%

2 year growth

1%
Yahoo Finance
Oct 26th, 2026
IFFCO Tokio picks Wolters Kluwer's CCH Tagetik for Ind AS 117 and Ind AS 116 compliance

IFFCO Tokio General Insurance has chosen Wolters Kluwer's CCH Tagetik platform to meet Ind AS 117 and Ind AS 116 reporting requirements, the companies announced in Mumbai on October 26, 2026. The move comes as India's insurance sector prepares to adopt Ind AS 117, the country's insurance contracts accounting standard, which is aligned with IFRS 17. The standard aims to improve transparency, comparability, and governance across insurers. IFFCO Tokio will use CCH Tagetik as a single platform for both standards, disclosures, and financial reporting. It will replace fragmented reporting processes and aim to improve data accuracy, governance, and audit readiness. "As insurers address increasingly complex reporting needs, the ability to bring multiple standards onto a single platform becomes essential," said Nishant Vyas, general manager of CCH Tagetik India at Wolters Kluwer.

Yahoo Finance
Oct 22nd, 2026
Wolters Kluwer and Inscope bring agentic financial statement prep to CCH Axcess

Wolters Kluwer Tax & Accounting has partnered with Inscope, an AI-native financial statement platform, to add agentic financial statement preparation to its CCH Axcess software. The tool helps accounting firms draft, review, and finalize statements for audits, reviews, and compilations, while final sign-off stays with the firm. Firms can roll forward prior-year statements, generate drafts from trial balance data, check footing and consistency, and keep an audit trail tying every number to the trial balance. Inscope says firms using its solution reach a first draft 70% faster and spend 90% less time on review. The feature is available now to US firms using CCH Axcess and CCH ProSystem fx Audit. It will be shown at the CCH Connections Conference in Orlando, October 25–28.

Accounting Today
Oct 16th, 2026
Congress extended disaster tax relief. Which returns deserve a second look?

Congress extended disaster tax relief. Which returns deserve a second look? Published October 16, 2026, 1:16 p.m. EDT Updated October 16, 2026, 5:02 p.m. EDT If your clients suffered disaster losses or expect wildfire settlements, their returns deserve a second look. Intuit's new program connects industry experts with accounting students to bridge the talent gap and prepare them for CAS careers. Of counsel Mark Friedlich, Esq., CPA, is the former vice president of U.S. government affairs at Wolters Kluwer Tax & Accounting and now leads Friedlich Law... Read full bio

ERP Implementation
Oct 15th, 2026
Wolters Kluwer enhances Genya Expert AI: automated bank reconciliation for Italian accounting firms.

Wolters Kluwer enhances Genya Expert AI: automated bank reconciliation for Italian accounting firms. Wolters Kluwer launches Genya Riconciliazione Estratti Conto on October 15, 2026: AI-powered bank statement reconciliation for Italian studi professionali. Impact analysis. Wolters Kluwer Tax & Accounting Italia announced on October 15, 2026 two new Expert AI capabilities in its Genya cloud suite for Italian accounting firms (studi professionali): a natural language conversational interface and Genya Riconciliazione Estratti Conto, an automated bank reconciliation module that interprets transactions and suggests invoice-to-supplier matches (ChannelTech.it, October 15, 2026). Both capabilities extend the group's Expert AI strategy, which combines generative, agentic, and domain-specific AI across its vertical product lines. Stocker en ligne A mature market held back by a persistent manual task. Italy's studi professionali market - accounting firms, tax advisors, and business consultants - is among Europe's most advanced in digital compliance. Since the mandatory e-invoicing requirement via the SDI system came into force in 2019, these firms have built operational expertise that few European markets can match. Yet bank reconciliation has remained one of the last major time-consuming manual tasks: line-by-line comparison of bank statements against accounting records, identification of unmatched transactions, and reclassification of ambiguous transaction descriptions. For a firm managing several SME clients, this is repetitive work that consumes accountant time on low-value-added tasks. Wolters Kluwer is drawing on more than ten years of AI investment for this release (ChannelTech.it). Adoption evidence already exists on the same platform: Genya Dichiarativi Expert AI, launched in March 2026, was adopted by approximately 2,500 studi professionali in its first 60 days, generating nearly 50,000 queries (ibid.). That figure signals genuine demand among Italian firms for AI capabilities embedded directly in their practice management tools. Practical impact for accounting firms and their SME clients. Two features, two distinct productivity gains. The conversational interface lets practitioners query their accounting data in natural language without leaving their workflow in Genya. Rather than navigating between screens to find a client balance or check a payment deadline, the professional asks a question and receives a contextualised answer. For a firm handling dozens of files simultaneously, this directly reduces navigation time on routine lookup tasks. Genya Riconciliazione Estratti Conto goes further: the module interprets bank transactions along with associated data (clients, suppliers, amounts, invoices, due dates) to automatically suggest matches within Genya. Sergio Liscia, VP and General Manager of Wolters Kluwer Tax & Accounting Italia, summarises the ambition: "AI becomes truly useful when it stops being perceived as a separate technology and integrates naturally into professionals' daily work" (ChannelTech.it). For a CFO or accounting manager processing bank statements in volume, the operational value is clear: automating transaction matching frees time for variance analysis, supplier dispute resolution, and higher-value advisory work. Human oversight remains necessary - the module proposes, the accountant validates. In the competitive studi professionali market, this announcement positions Wolters Kluwer against TeamSystem and Zucchetti, both of which have launched their own AI initiatives in this segment. Zucchetti, the national market leader with over 700,000 clients (zucchetti.it), and TeamSystem have invested heavily in their digital offerings. Differentiation now comes down to the depth of AI integration within existing business workflows, not the breadth of core functional coverage. What to watch. The real test will be matching quality in production. An automated reconciliation module only delivers operational value if the match rate is high enough to reduce manual work without introducing more errors to correct than it resolves. Maintaining the reference data corpus - suppliers, recurring transaction descriptions, chart of accounts - will be critical to long-term reliability. The coming weeks of production usage feedback, particularly from firms managing clients with complex banking flows, will be the true performance indicator. Choisir un ERP Never miss its ERP guides. Get expert insights to run a successful ERP project and avoid the costly pitfalls.

IT Digest
Oct 13th, 2026
Wolters Kluwer integrates conversational AI into Genya for professional services and smes.

Wolters Kluwer integrates conversational AI into Genya for professional services and smes. Wolters Kluwer Tax & Accounting announced multiple new AI functionalities in Genya, its cloud suite for Italian tax and accounting professionals, such as a new chat experience and automated bank statement reconciliation. Powered by Expert AI, the conversational interface allows professionals to query data, information and knowledge in natural language, and to receive clarifications, insights and contextual support directly within their workflow. Genya Bank Statement Reconciliation, also powered by Expert AI, allows the platform to automatically interpret bank transactions and related information, including customers, suppliers, amounts, invoices and due dates, and suggests potential matches. "Artificial intelligence becomes truly useful when it fades into the background as technology and integrates naturally into the way professionals work," said Sergio Liscia, Vice President & General Manager, Wolters Kluwer Tax & Accounting Europe Region South. "With Genya Expert AI, we are making it easier to access the firm's information, while keeping the professional firmly at the center of the decision-making process and reducing the operational steps involved in their daily activities." The launch of these new AI functionalities demonstrates what embedded AI looks like in practice: not a separate tool for individual tasks, but a capability built into day-to-day processes, freeing professionals to focus on higher-value advisory work. Part of a global Expert AI strategy These new capabilities expand the work already started with Genya Dichiarativi Expert AI, launched in March 2026, which allows professionals to query ministerial guidance in natural language while completing tax declarations, drawing exclusively on authoritative official sources rather than requiring them to search lengthy external documents. In its first 60 days, Genya Dichiarativi Expert AI was used by around 2,500 professional firms, generating almost 50,000 questions. Wolters Kluwer's Expert AI strategy is shaped by more than a decade of AI investment and innovation. It combines generative, agentic and domain-specific capabilities with deep expertise and close collaboration with customers and technology partners, helping professionals work faster and make smarter decisions based on trusted, verified content. Responsibility and final judgement always remain with the professional, consistent with Wolters Kluwer's responsible AI principles.