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PulteGroup

Homebuilding across multiple buyer segments

Marketing Manager

Full-TimeUpdated on 10/23/2026
No salary listed
Senior
Bachelor's
Medina, OH, USA
In PersonOnsite attendance is required 5 days per week at the Division Office in Medina, Ohio.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A minimum Bachelor's degree in Marketing or Communications, or equivalent, is required.
  • A minimum of 5–7 years of related marketing communications or planning experience is required.
  • Understanding of advertising law and its application to the homebuilding industry is required.
  • Ability to shift between strategic and tactical responsibilities is required.
  • Understanding of and demonstrated skill at aligning the marketing mix with key messages is required.
  • Experience establishing and managing to a budget is required.
  • Effective problem-solving, data collection, and analysis skills are required.
  • Strong oral and written communication skills are required.
  • Ability to establish credibility and work as part of a team is required.
Responsibilities
  • Lead all marketing planning, efforts, and execution for the Division.
  • Oversee and manage Marketing Team direct reports.
  • Collaborate with Division leadership on the status of marketing strategy, results, and calls to action or offers.
  • Analyze business problems and make thoughtful recommendations regarding marketing strategies and tactics.
  • Apply understanding of paid, owned, and earned media channels to message effectively across a mix of media types.
  • Monitor marketing performance against business objectives, analyze return on investment, and adjust plans and tactics as needed.
  • Produce weekly and monthly key performance indicator reports for Division, Area, and Home Office leadership.
  • With support from corporate media planning resources and in collaboration with Division and Area leadership, develop and approve the annual marketing and media budget needed to deliver the plan.
  • Manage Division budgets on an ongoing basis, with formal quarterly updates detailing brand and community actual and projected investment.
  • Establish lead goals by brand and community to achieve the Division net sign-up plan, accounting for local conversion and cancellation rates, and monitor progress against goals.
  • Develop marketing communications plans, including community priorities, advertising support needs, and message and offer strategy.
  • Collaborate with Division personnel on new community set-ups to ensure the Division meets critical milestones, including target opening dates.
  • Act as the primary point of contact for Pulte Interior Design.
  • Collaborate with the corporate communications team on local public relations needs.
  • Identify key competitors and stay informed about local marketing activity.
  • Adapt successfully to changes in timelines and priorities.
  • Present and interact with Division and Area leadership, including answering marketing questions without a script.
  • Develop and guide the direction of a marketing team.
  • Ensure appropriate staffing to meet department needs.
  • Use recruiting and selection tools and processes to build organizational talent.
  • Delegate work according to employees' abilities and skills.
  • Evaluate employee performance and plan compensation actions in accordance with that performance.
  • Provide developmental opportunities by identifying internal and external training opportunities.
  • Create opportunities for employee growth.
  • Provide continuous coaching regarding functional and leadership standards, including technical skills and behaviors.
Desired Qualifications
  • Homebuilding and/or real estate industry experience is preferred.

About the company

PulteGroup is a U.S. homebuilding company operating a portfolio of residential brands. Through Pulte Homes, Centex, Del Webb, DiVosta, and John Wieland Homes and Neighborhoods, it builds for first-time, move-up, and active-adult buyers. Its work covers land acquisition, community planning, home design, construction, sales, mortgage-related services, and customer care. Local divisions execute communities while shared teams support purchasing, finance, marketing, technology, and risk management. Roles span construction management, land development, architecture, sales, procurement, mortgage operations, and corporate services.

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